Facebook the king of shared content: report Just how big a part of the link economy is content sharing? According to a study which looked at behavior across some 300m who share content monthly using the ShareThis button, sharing now accounts for approximately 10% of all traffic on the internet. And when it comes to the source of this sharing, one site stands out above all others: Facebook. ShareThis' data shows that the popular social network produces 38% of all sharing traffic, slightly more than bookmarking services and blogs, which account for 34% of sharing traffic. Facebook handily beats out both Twitter and email, which each generate 17% of sharing referrals. Given the numbers, it's going to be increasingly difficult for marketers to ignore sharing as a traffic source. But as with most forms of marketing online, taking advantage of sharing requires a strategy. Indeed, TechCrunch's Erick Schonfeld notes that sharing isn't as viral as it's often made out to be.
The New Community Manager Profile Originally posted on allfacebook.de. Facebook not only changed the social web, its relevance has also created an entirely new profession. Community Managers are no longer programmers The days when community managers were just programming nerds were over with the dawn of Facebook. Before Facebook became the dominant social media platform, the main task for community managers was to program forums and communications systems. A necessary side job of their data management responsibility was to act as moderator, and they often did it poorly. And today? From Data to Dialogue Management In place of data management came stakeholder dialogue. Companies and their community managers are faced with real-time communication and its associated challenges. Communication independent of time and place as well as the new form of dialogue management require new competencies. The New Community Manager Profile Community Management features the word “management” in its name for good reason. Strategic Expertise
Who Likes What: Social Media By Demographic Do you ever wonder what social networking sites you should be focusing your marketing efforts on? This handy infographic breaks down the top social networking sites by gender, age, income, and education demographics. We also discuss the affinity score of certain keywords for a few social networking sites. The sites included in this graphic are Facebook, Twitter, MySpace, Digg, StumbleUpon and YouTube. View an enlarged version of this Infographic » Key Points: MySpace has the greatest gender divide, with a 64% female and 36% male membership.Twitter has the largest division of wealthy users with 27% earning $75,000/year or more.Facebook has the largest division of older users with 37% being 45 years or older.Digg has the largest division of users with a graduate degree at 9%.Stumbleupon is very popular among graphic designers.
Les français et les réseaux sociaux Facebook Page iFrame Plugin for Wordpress Create Facebook landing pages – no developers required Want to create attractive Facebook iFrame landing pages easily using a simple WYSIWYG editor? With the Facebook landing page iFrame plugin for WordPress you can; use the easy and intuitive WordPress interface to show your content in the very best manner without the need for any developer knowledge. Easy to create Facebook-width landing pagesIn-page navigation bar for easy-to-find contentNo developer knowledge requiredUse WordPress WYSIWYG editor to create your pagesIntegrated Facebook ‘like’ buttons How does it work? Simply install the plugin to your WordPress setup and you will see an options for Facebook Pages. >>> View user guide
Twitter and Facebook Know Where You’ve Been Online? Do Not Like For those who like to Like things on Facebook or tweet them to friends, beware: You’re telling your social media much more about you than you might think. A study carried out on behalf of the Wall Street Journal found that “Like” and “Tweet” widgets on websites track users’ movements across the internet even when they’re not used, with Facebook admitting to sharing data for advertising purposes only when the widget is clicked on. Twitter, meanwhile, claims to delete the information quickly, although a spokesman said that the company “could in theory use the data to ‘surface better content’ for users in the future.” The study, carried out by former Google engineer Brian Kennish’s new comapny, Disconnect Inc., surveyed the 1,000 most popular sites online according to Google, and found that Facebook collected browsing data from 331 of them, with Twitter collecting data from “about 200.” More on Techland: California Pushes for Tightened Social Network Privacy Controls
Forget Generation Y: 18- to 34-Year-Olds Are Now 'Generation C' It's hardly news that young adults are the most digitally connected, but now Nielsen has come up with a new name for this group based on their common behaviors: "Generation C." The C stands for "connected," and the group comprises Americans between 18 and 34 — who are defined by their digital connectivity, Nielsen and NM Incite’s U.S. Digital Consumer Report says. They consume media, socialize and share experiences through devices more than other age groups. The most recent U.S. "Their ownership and use of connected devices makes them incredibly unique consumers, representing both a challenge and opportunity for marketers and content providers alike," Nielsen writes. The below graphic visualizes different Nielsen numbers on American media consumption. Are you a part of "Generation C?" Click the image to enlarge. Image courtesy of iStockphoto, izusek
The 2011 Web Analytics Review - Infographic based on Google's 2011 Data Hundreds of thousands of websites across the globe have participated in Google’s ongoing study of web browsing behavior. So far, the results of the study have been very insightful. For example, global bounce rates and average time-on-site metrics are decreasing. In the operating systems wars, the Macintosh market share is steadily growing, while the Windows market share is dropping. Dig into the data presented below to discover global web usage trends. Click on the image below to view an enlarged version of this infographic: View an enlarged version of this Infographic » Click here to download a .pdf version of this infographic. Want to display this infographic on your site? Simply copy and paste the code below into the html of your website to display the infographic presented above: Facts and Stats to Tweet:
Clash of the titans: Email v social media 25 November 2011Last updated at 05:05 By Fiona Graham Technology of business reporter, BBC News Vital signs: Is your email inbox hanging on by a thread, or are reports of its imminent demise greatly exaggerated? The headlines were unequivocal - Facebook founder Mark Zuckerberg had announced that email is dead. The truth however was a little more prosaic. At the launch of the social network's new messaging platform, he had said "we don't think a modern messaging system is going to be email", and that the new system was "not email". Mr Zuckerberg wasn't the first to suggest that email is obsolete, and neither has he been the last. Email has come a long way from the first message sent by programmer Ray Tomlinson across a network back in 1971. Senior citizen The @ symbol separated the names of user and machine, and the message was sent from one machine to another over the precursor to the internet, the ARPAnet (Advanced Research Projects Agency Network). Today email is ubiquitous. Writing history
Case Study: How Aveda Avoided a Social Promotion Backlash Aveda manufactures and markets plant-based hair care, skin care, makeup and lifestyle products, and runs professional hair salons and spas as well as retail stores. The brand’s Smooth Infusion Sampling App ran on Facebook from December 17 through 22, 2010. The brand has conducted many sampling programs before, but this one marked its first foray into sampling through Facebook. Challenge Aveda had three objectives in implementing its Smooth Infusion Sampling App on Facebook: Drive trial of its Smooth Infusion products, specifically its Smooth Infusion Style Prep Smoother for hair.Increase the number of “likes” to Aveda’s Facebook page.Drive new users throughout the year to purchase the Smooth Infusion line. StrategyThe brand launched a sampling app on its Facebook page on a Friday afternoon. —Rachael Ostrom, executive director of consumer engagement, Aveda, in an interview with eMarketer Things didn’t go exactly as planned, however. “We set up a long note explaining what had happened.
Social - BEST DIGITAL CAMPAIGNS 2011 by gregory pouy 10 of the Best B2B Facebook Timeline Cover Photos Hope you didn’t oversleep this morning, because if you manage a Facebook Business or Brand Page for your B2B company today is the day that the timeline goes live, whether you are ready or not. One month ago, Facebook announced the Page changes, and you had the whole month to get your Page in line. And you were able to launch the update any time during the past month. Many B2B companies have already launched their new timeline updates. Below are 10 of the best examples that I have seen, and they are divided into three categories: product images, inspirational photos and illustrations. One last thing before moving on to the cover photos. Product Images Fluke Corporation Dell Enterprise Volvo Trucks Inspirational Photos Salesforce.com Ogilvy Cisco Caterpillar Illustrations Dow Chemical Marketo
60% of Social Media Messages are Links to Published Content [Data] It's an inbound marketing no-brainer: the best way to get your prospects to find and learn about your company, its products, and its services is by publishing content. And the latest data shared by eMarketer only confirms it... In their April 2011 report, " Content is the Fuel of the Social Web," AOL and Nielsen Online gathered data from over 10,000 social media messages to analyze how people share content online. The results? We think their most noteworthy finding is that, of all shares, 60% were of links to published content . Additionally, 36% of shares were of embedded content. The study also revealed some data about the methods by which people are sharing content online, and more granularly, with whom. When it comes to online sharing, it's not enough for businesses to simply have a website; long gone are the days when a "web presence" just means having a website for your business to call home. Social sharing can be extremely valuable and effective in getting found online.