8 ways to protect your FB privacy By Mark W. Smith, Detroit Free Press Posted 5/16/2011 11:08:01 PM | As Facebook becomes the window to the Web for its more than 500 million users, the security of the social network has never been a hotter topic. While it can be hard to make a Facebook account completely hack-proof, you can do a lot. Here are eight Facebook settings that you can check now: By Justin Sullivan, Getty Images file By Justin Sullivan, Getty Images file 1. Your first stop should be your privacy settings, which you can get to under "Account" at the top right of any page. Here, make sure you're using a set of custom settings. Unless you use your Facebook account as a completely public page, every single one of these options should at least be set to "Friends Only." 2. To make the previous tip more powerful, place your Facebook friends in lists. To do this, go to "Edit Friends" under the Account menu. You also can add a friend to a list as you accept their friend request. 3. 4. 5. 6. 7. This one is even scarier. 8.
Why companies watch your every Facebook, YouTube, Twitter move 3 October 2010Last updated at 18:13 By Tim Weber Business editor, BBC News website Dave Carroll's United Breaks Guitars video has been watched 9.23 million times Once upon a time companies could afford to be rude. Unhappy customers would grumble to a few friends, withdraw their custom, but there was little else they could do. Today, they still tell their friends, but they do it online, using social media websites like YouTube, Facebook and Twitter. Continue reading the main story “Start Quote Social media is a toddler, but nobody yet knows what promise that toddler holds” End QuoteJorn Lyseggenchief executive, Meltwater Group Take the Canadian folk singer, Dave Carroll. United Airlines baggage handlers had damaged his $3,500 guitar, but the airline refused to pay compensation and its customer service agents were less than courteous. So he made a music video about the experience and on 6 July 2009 posted it on YouTube. It's a dramatic shift in consumer power. They are watching you When bad is good
Internet users per time zone (chart) Posted in Tech blog on May 19th, 2011 by Pingdom We know that there are approximately two billion Internet users in the world, but how are they distributed? More specifically, how are they spread over the world’s time zones? The world population isn’t spread evenly, and neither is the Internet population. We couldn’t find this information anywhere, so we collected the data ourselves and did the necessary calculations to be able to put together this chart. We hope you will find it useful. To learn more in detail what we did (methodology, etc.), check out the “How we did it” section below. Notes about the infographic: The time zones shown also include any “uneven” time zones, e.g. Some things we learned from this survey Two time zones stand head and shoulders above the others in terms of the amount of Internet users they contain: UTC+8, which passes through eastern Asia, and UTC+1, which passes through Europe and Africa.The largest time zone bracket is UTC+8 (503 million Internet users).
The 5 Rules of Social Media Etiquette Just today an acquaintance told me her mother-in-law wrote a defamatory statement on Facebook about her. Although she let it roll off her shoulders, I was surprised that someone would do that to a family member. A leading family law firm Bross Bennett warns how damaging digital communications can be if used incorrectly, with detrimental affects going further than recipients and online communities and right into the courts of law. Just this week, a US court slashed maintenance payments to an ex-wife because of her blog posts. It can happen where users of social media don’t think before they post. Once they post, it is out there for just about anyone to see and even use. “It’s important that everyone thinks about the possible consequences before they type. On the other hand, Bennett says, “If used correctly, modern technology can be very helpful. As a way to keep oneself in check, here are five rules of good social media etiquette: 1. 2. 3.
Top Tools For Tracking Topics on the Web Tracking topics on the Web can be a painful process, due to the amount of noise and difficulty of filtering it. So to help you out, we've selected and categorized the leading topic-tracking tools. This is based on the discussion that arose from our earlier post about topic feeds, which are RSS feeds for keywords or phrases. During the process of analyzing these topic tracking tools, we discovered - to our surprise - that not many of these services output results as RSS. See also:Top Topic Trackers (Updated List) Feed and/or Email Services These are services that output RSS and/or other formats, such as email notification. The most common such tool is probably Google Alerts. Google Alerts PubSub Yahoo Pipes Topikality Swamii (just email, no RSS) Woofeed (just email or mobile, no RSS) Destination Services These services don't output RSS or emails for topic searches. LazyFeed Regator My6Sense Technorati Ensembli (offers email digests) Guzzle.it Cascaad Social Filter Community Curated Misc
Hiring a Social Media Agency? Read this First! News Flash: Not everyone who says they understand or have used social media actually knows what they are talking about. I know, that’s not much of a news flash for many of us. We’ve been watching as this tremendous growth of social media has created a mass-market of companies selling huge lines of BS to brands who honestly don’t know the right questions to ask. This is so prolific you can’t really point a finger in one direction. Social media is a great strategy for every company. Social media isn’t the “right” answer for every company. You must have a presence on Facebook and Twitter and YouTube and… There is no magic list of social media channels that applies to every company and industry. We will manage your entire social media presence for you…it’s effortless for you There are definitely companies that will do this for you, but it raises a huge red flag. We developed a strategy for Company X that led to over a bazillion fans We have an experienced social media team
5 Ways To Be Recognized as A Social Media Influencer Can You Recognize A Social Media Influencer, When You See Them? Well the obvious answer is yes, absolutely you can. Think of some of your favorite Social Media Influencers, why you choose to follow them and how they influence you personally. Although many of the effective principles are paralleled, leading and influencing in the world of social media can sometimes be more difficult than leading/influencing in a traditional leadership/work settings. The social media influencer has to lead purely through relational, cause and content equity. There is no positional equity, hierarchical leadership or formal boss. Social Media Influence is not simply about the numbers but rather about value. On the other hand @revrunwisdom is probably one of the most influential individuals on Twitter. Actress @Alyssa_Milano is a social media influencer, not because she is an actress but rather because she adds tons of value by sharing relevant content, promoting causes, sharing her life and being herself.
Five tools for measuring social media ROI Quantifying the Return on Investment (ROI) of a company’s social media campaign has been every marketer’s bane with existing real world business performance metrics failing to provide the measurements driven by trends and behavioral patterns. Now, in his latest post on Web Strategist, Altimeter Group researcher Jeremiah Owyang prescribes The ROI Pyramid as a marketer’s solution for tracking success in 2011. Essentially defining the metrics by which business interacts with relevant stakeholders in a precise and simple form, the chart will also hopefully shed light on the ever changing social media ROI paradigm. Engagement data forming the base of the pyramid further highlights the dominance of social media metrics with data already provided by many online social tools and a variety of analytics. We’ve defined five popular tools for leveraging social media metrics: Jobsburn Related Articles on the Web Related articles Topics for this article
7 Levels of SM Engagement There are seven stages to social media engagement from shallow monitoring to deep peer to peer economies. How deep is the rabbit hole of social media? Is your organisation doing the minimum they can do, or are they quite advanced? I put together this diagram to show the steps from shallow engagement such as just monitoring to full engagement including co-creating products and services. It’s probably worth noting that every baby steps stage in social media engagement is valid – from little acorns big ol’ oak trees grow Stage Zero - What is Social Media? Doesn’t know, doesn’t care about social media. Stage One – Internal and Enterprise approach to Social Media Social Media means “waste of time” – Facebook and Twitter are blocked at the firewall because we don’t want people wasting time on social networks, even on their lunch break. There are plans to set up an internal blog, wiki, collaborative knowledge management system, Yammer. Stage Two: Social Media Monitoring and Eavesdropping
“Social Maturity” We've been working on a major piece of research to answer a fundamental question now affecting our clients: “How do companies change as they adopt social technologies?” Today, we’ve published the report: Accelerating Your Social Maturity: How To Move From Social Experimentation To Business Transformation, which you can also find as a new chapter in the newly updated paperback version of the Groundswell book. Staying true to the nature of the research, this was a collaborative effort involving analysts from all nineteen of the roles Forrester serves across Marketing & Strategy, IT, and the Technology Industry, but it was ultimately written to interactive marketers like you who are often on the front lines of social media for their organization. So what did we learn? Ultimately, we found that most companies fall within five stages: Laggards: the dormant stage. So what does this all mean?
New Infographics: Latest EU Social Media and Internet Research Stats Tipping the Scale If ever I needed a reminder about what really matters to advertisers, I got it earlier this month at the tech-media-gadget-advertising-palooza otherwise known as CES in Las Vegas. Simply put, in the 30+ meetings Microsoft Advertising held with... Microsoft, Warner Bros. UK Launch First Ad Campaign Featuring 3D Printing Today is a definite first for me, and for Microsoft Advertising, as we launch the new campaign for The Hobbit: Desolation of Smaug on Windows 8 Ads-in-Apps, followed by a cross-platform solution on MSN and Xbox 360 on 13 December. Microsoft and AOL Partner to Bring Video to MSN and Bing Apps Today, in partnership with our friends at AOL, I’m happy to announce a content distribution agreement that will bring some of the best video content available from AOL to Microsoft’s video platforms, including MSN, with an audience of nearly 450... Teachers for Tomorrow: Recruiting Generation Next Our Fight Against Fraud Bing Ads is Off to a Great Start
5 Tools to Schedule Your Tweets With Hootsuite being down I saw myself and lots of other people in dire need to continue scheduling tweets. So here is a list of 5 other services, which will allow you to schedule your tweets. They are all up and running. 1.) Twuffer lets you schedule tweets on a clean interface and is completely free for you to use. 2.) FutureTweets is very similar to Twuffer and a service that is dedicated to allowing you to schedule tweets. 3.) In case you were looking for a slightly easier method, Buffer might be interesting to you. 4.) This is another interesting tool allowing you to schedule your tweets in order to remind yourself about things you don’t want to forget. 5.) Twaitter is another tool which might take a bit of time to familiarize yourself with. Ok, that's it I hope the downtime of Hootsuite will end soon and if you are in desparate need for another scheduling tool, I hope the above ones help you with it! Connect: Authored by: Leo Widrich
Reputation Damage Control It is no big surprise that we’re big supporters of transparency here at Trackur All shameless plugging aside, it is pretty obvious that both companies and individuals often get more heat for their efforts to cover up their wrongdoing than they do for the actual misdeed itself. So what happens when you get into hot water? Do you have a plan for executing damage control? Monitor what is being said about your company online and let people know you’re listening. If someone has a problem, fix it. It seems pretty simple, but if you read the news you know that many companies often panic and try to hide mistakes instead of simply fixing things and moving on.