How to Write Title Tags For Search Engine Optimization Today we're going back to basics! And nothing is more basically important to a site than properly written title tags. You know the ones that used to appear in the little blue bars in your browsers. Most modern browsers try to hide these, though that doesn't stop them being helpful! So what is a title tag? Meta Tags First let's talk about meta tags. Such elements must be placed as tags in the head section of a HTML document. Title TagDescriptionKeywords (No one uses these anymore and you can get spam "points" for overuse on Bing, so just forget them. What is a Title Tag? Title tags are part of the meta tags that appear at the top of your HTML inside the < head> area. Title tags are also part of what makes people decide whether to visit your site when it shows up in the search results. Write title tags for humans; format them for search engines. NOTE: Every experienced SEO has their own unique methods to doing this, so I'm going to give you best practices along with some of my methods. or
How Search Engines Work - The Beginners Guide to SEO Search engines have two major functions: crawling and building an index, and providing search users with a ranked list of the websites they've determined are the most relevant. Imagine the World Wide Web as a network of stops in a big city subway system. Each stop is a unique document (usually a web page, but sometimes a PDF, JPG, or other file). The search engines need a way to “crawl” the entire city and find all the stops along the way, so they use the best path available—links. Crawling and IndexingCrawling and indexing the billions of documents, pages, files, news, videos, and media on the World Wide Web. The link structure of the web serves to bind all of the pages together. Links allow the search engines' automated robots, called "crawlers" or "spiders," to reach the many billions of interconnected documents on the web. These monstrous storage facilities hold thousands of machines processing large quantities of information very quickly. Search engines are answer machines.
From Scratch » The Host Jessica Harris is the Producer and Host of From Scratch. In addition to her work in radio, Jessica has helped to launch companies in the financial services and entertainment industries. She has also produced and directed documentary films, including the critically acclaimed On Common Ground, about WWII, which was released on DVD and television (PBS). Prior, she worked with Woody Allen on his film Sweet and Low Down. Jessica is a board member of the Berkshire Arts and Technology Charter Public School (BArT) Foundation, located in the Berkshires in Massachusetts, and the Civilians Theater Company, located in New York City. Jessica lives in New York City with her husband and three children.