Startup Marketing Blog - By Sean Ellis peopleperhour MetaFilter | Community Weblog 17 Twitter Marketing Tips From the Pros Are you looking for fresh ideas to improve your Twitter marketing? We sought out hot Twitter tips from the pros. Keep reading for inspiration. Now’s not the time to let your Twitter marketing go stale. Twitter has already grown more in the last 9 months than in the last 5 years and this trend is expected to continue. How does Twitter fit into your social media marketing? Improve Your Tweets Mari Smith @marismith #1: Share valuable content in your own voice Do your best to craft your content tweets, @replies and promotional tweets all with a seamless style that matches your personality and/or brand. Ideally, you want people to read your tweets and feel naturally compelled to click on your links and retweet you. You just want to add value and have no agenda or attachment to “making the sale,” yet you’re strategic and mindful about how you tweet. A content tweet from Mari with a link to an informative blog post, and an upbeat comment in square brackets. Debbie Hemley @dhemley Shane Snow @shanesnow
Performance Marketing News | PerformanceIN Open Culture NewsNow.co.uk > The UK's #1 news portal 5 Top Twitter Video Marketing Strategies For Every Business Today I got to experience the new twitter – where I can view and embed videos directly on my twitter page, as well as share videos posted on twitter. So how can businesses best take advantage of the "new twitter" and online video, for internet marketing? To help answer this question, I interviewed TwitJump's founder Alex Lawrence, twitter app developer and video aficionado. Read on as we share some of the top reasons businesses today should be doing video marketing in twitter, and some tips for planning your own twitter video marketing strategy. New Twitter Video Versus Old Twitter Video When we had "old twitter" (or "still the same twitter" for people who have yet to get access), you would click on a link in a twitter post (a "tweet"), and you would be taken to that link outside of twitter and to a 3rd party site. Alex suspects it's the company's attempt to get people back to the twitter.com website, which they lost a good chuck of to 3rd party twitter-based websites and apps.
pressfarm - Find journalists to write about your startup. Tools for Improving Your Web Presence You’re competing against hundreds or thousands of competitors. They’re armed with sophisticated tools, armies of contractors, and great ideas. So you need to make sure you have the advantage in market knowledge. Google Analytics Google Analytics is used by over 10 million websites — with good reason. AppsLoader & AppsWatch These tools from NRG Global, a Los Angeles-based firm whose products test the performance of applications like Citrix, GE Healthcare, Java, Oracle and Windows, have only recently started to come to the forefront, but are already being used widely by web-services, healthcare and universities to make sure the web-based applications they deliver are doing the job and not causing problems. With AppsLoader, you test your application before launching. AppsWatch uses similar techniques to monitor your web-based application once it is up and running, and points out where actual users are encountering specific performance issues. SurveyMonkey Getting That 360 Degree View Connect:
Social CRM Simplified. | Turn Communities into Customers. Moving your online presence from reactive to strategic Because much of my work involves educating smaller business about the online world, I’m usually delivering education on online strategy rather than receiving it. But last week our local council put on a workshop on building an online strategy so I thought I’d wander along and sit on the other side of the podium for a change. And of course it never hurts to check that what you are delivering is still on the money! The first thing that struck me was the numbers attending. Of more than 16,000 registered businesses in this city, only 12 showed up. That meant that the remaining 15,988 weren’t available on this weeknight, had mastered their online presence, or simply didn’t think it relevant to their business. At $30, it certainly wasn’t the admission price. Golden opportunities to learn But affordable, accessible workshops like these are an invaluable source of information and education to the smaller business operator. 1. 2. 3. 4. Plan your way to success At least in a perfect world.
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