The dangerous ways ads see women

Drive theory In psychology, a drive theory, theory of drives or drive doctrine[1] is a theory that attempts to analyze, classify or define the psychological drives. A drive is an instinctual need that has the power of driving the behaviour of an individual;[2] an "excitatory state produced by a homeostatic disturbance".[3] Drive theory is based on the principle that organisms are born with certain psychological needs and that a negative state of tension is created when these needs are not satisfied. When a need is satisfied, drive is reduced and the organism returns to a state of homeostasis and relaxation.

Stacy Martin: “Sexualised female bodies have become normalised” “I’m not interested in working if it’s always going to be the same thing,” says Stacy Martin of her career. Looking back on her body of work, it’s inconceivable to describe it as anything other than varied. Since landing her cinematic debut six years ago in Lars von Trier’s controversial two-part sex odyssey Nymphomaniac, the Paris-born actress has joined Tom Hiddleston in the stylish indie High-Rise; played Godard’s muse in her native French for the vibrant biopic Le Redoutable; and broken into mainstream Hollywood, appearing alongside Michelle Williams and Mark Wahlberg in the Academy Award-nominated crime drama All the Money in the World.

Freudian Motivation Theory Definition What is Freudian Motivation Theory? Freudian motivation theory posits that unconscious psychological forces, such as hidden desires and motives, shape an individual's behavior, like their purchasing patterns. This theory was developed by Sigmund Freud who, in addition to being a medical doctor, is synonymous with the field of psychoanalysis. Key Takeaways Freudian motivation theory posits that unconscious psychological forces, such as hidden desires and motives, shape an individual's behavior, like their purchasing patterns.Freudian motivation theory is frequently applied to a number of disciplines, including sales and marketing, to help understand the consumer's motivations when it comes to making a purchasing decision.The Freudian motivation theory explains the sales process in terms of a consumer fulfilling conscious, functional needs as well as unconscious needs.

Abuse and trolling fat woman deal with on social media When I call out the comments, I receive messages telling me that the content I post is “too revealing”. But why should I, or anybody for that matter stop posting photos in order to dodge the male gaze? Most women who post lingerie photos online do it for the good and empowerment of themselves or other women, or they may do it as a way of making money whether this be modelling for brands or for their own Instagram account. Plus-size fashion blogger Emily Crosby says she often receives sexualised messages on Instagram, even though she only posts fully-clothed photographs. “Despite my refusal to post content that might encourage this type of message, It seems that even by just existing on Instagram as a fat woman (no matter what I post), I get unwanted sexual messages and pictures.” Emily says she has received all kinds of messages from men on Instagram, some of which greatly affected her.

The manipulation of the American mind: Edward Bernays and the birth of public relations “The most interesting man in the world.” “Reach out and touch someone.” “Finger-lickin’ good.” Such advertising slogans have become fixtures of American culture, and each year millions now tune into the Super Bowl as much for the ads as for the football.

There's no blaming studio interference for the disappointment that was Wonder Woman 1984 For a studio that prides itself on letting directors get on with the job, Warner Bros sure is prone to the odd jot of heavy executive interference. Or so it might initially appear from recent comments made by Wonder Woman 1984’s Patty Jenkins on Marc Maron’s WTF podcast, which have subsequently been picked up by media outlets across the globe. Discussing Gal Gadot’s first turn as the Amazonian superhero in 2017’s widely-acclaimed Wonder Woman, Jenkins revealed she initially battled the studio to get her vision of a warm-hearted, loving Diana of Themyscira across, ultimately winning out over an approach that would have seen the character engaging in extreme ultraviolence. “I felt like they wanted to hire me like a beard; they wanted me to walk around on set being a female director – but it was their story and their vision,” said Jenkins of her first experiences with the studio.

UK advertising watchdog to crack down on sexist stereotypes Adverts showing a woman struggling to park a car or a man refusing to do housework while his wife cooks dinner will be banned from next year as part of an industry-wide crackdown on sexist stereotypes. Under the new rules, British companies will no longer be able to create promotions that depict men and women engaged in gender-stereotypical activities, amid fears that such depictions are contributing to pay inequality and causing psychological harm. Adverts will no longer be able to show a person failing to achieve a task specifically because of their gender, such as a man unable to change a nappy or a woman unable to do DIY.

Is the beauty industry anti-feminist? By Lucy Tandon Copp 21-Jul-2017 Marketing | Regulatory Does the cosmetics industry fuel insecurity and undermine a woman’s choice to look how she wants, or are beauty brands making progress to break down outdated stereotypes and barriers to equality? Two 'sexist' adverts banned for 'patronising' women Two companies have been branded ‘sexist’ after their adverts were banned for perpetuating harmful gender stereotypes. PeoplePerHour, an online platform giving businesses access to freelancers, has come under fire for a poster advert put up in London Underground stations. It shows a female entrepreneur smiling along with the words: ‘You do the girl boss thing… We’ll do the SEO thing’. The Advertising Standards Authority (ASA) said 19 people complained that the advert was patronising, as it implied women are not technologically skilled and wouldn’t know much about search optimisation. It comes after new rules which came into effect in June, last year, stated adverts ‘must not include gender stereotypes that are likely to cause harm or serious or widespread offence’. But People Per Hour said the term ‘girl boss’ was a reference to a book, popular culture movement and professional network.

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Amazon attacked after "sexist" ads show women with cleaning products // Amazon accused of sexism by a women’s rights charity after featuring ads of women using cleaning products // Fawcett Society said the online retailer was “lazily reinforcing outmoded gender roles” // Amazon has been urged to alter the ads Amazon has been accused of sexism by a women’s rights charity after featuring ads that exclusively show women using cleaning products. Hidden figure: how The Invisible Man preys on real-world female fears There’s a scene in the first half of The Invisible Man, a psychological horror film that reinvents the HG Wells character as an abusive ex-turned-stalker , when the protagonist, Cecilia (Elisabeth Moss), realizes she’s not alone in her room. She can’t be sure she hears breathing, or the slight brush of footfalls; she definitely can’t see anyone. But she can feel something is wrong – the gut-level sense one gets from having another heartbeat in the room draws her from bed. She checks the living room, the kitchen, the porch outside – there’s no one she can see, only an invisible person’s cold exhale on her shoulder. The scene is played for suspense – it’s the first introduction to the movie’s villain as invisible tormenter – but it also, for me, conjures a more relatable fear. The Invisible Man (her ex-husband, Adrian) paws through her room and touches her things; he strips the covers as she sleeps and photographs her without her knowledge.

In a Long History of Sexist Ads and Outrage, It’s the Apology That’s New The commercial doesn’t have much to do with chicken. A young woman in a low-cut top purses her lips and pushes up her chest as she checks her reflection in a car window. The glass slowly rolls down, revealing two young boys who had been ogling her. In the driver’s seat, a disapproving mom glares. The young woman sheepishly grins, then asks: “Did someone say KFC?” Chess player says she dealt with more sexism than 'The Queen's Gambit' The modern-day Beth Harmon Alexandra Botez told Insider that "The Queen's Gambit" was the "best portrayal of chess" she's ever seen on screen.Botez also relates to how Harmon's character wasn't taken seriously as a female player.But Botez said the show wasn't nearly as sexist as the actual chess world, especially given the time period.Visit Insider's homepage for more stories. Netflix's "The Queen's Gambit" is the most accurate portrayal of chess in Hollywood, but it doesn't go far enough to depict the sexism ingrained in the culture of the sport, female chess influencer Alexandra Botez told Insider. Botez is a Twitch chess streamer who started training with her dad when she was just 6 years old. By the time she was 8, Botez won her first national championship. She said she went on to win six more championship titles by the time she graduated from high school. She holds the International Chess Federation title of Women's FIDE Master.