Fashion Marketing | How Are Fashion Brands Using Social Media? How are fashion brands using Social Media? ICAAL Academy Graduate, Chantelle Wilson explains… We all seem to be so obsessed with Social Media. From caring about how many likes we get on a selfie, to lusting over bloggers and pointlessly scrolling through our newsfeed every morning. Remember that time when you weren’t in a relationship unless it was Facebook official? Some people will say that Social Media is the worst thing that has happened to us and others believe that it’s the best. No one can deny however, it’s influence over purchase decisions. The pervasiveness of Social Media in today’s environment has meant that many of us now rely heavily on our Smart Phones. From marketing to advertising and customer service, Social Media has had a huge impact on how industries interact and engage with consumers. The fashion industry is a great example of an industry allocating a big chunk of marketing to Social Media. Instagram Kiki Georgiou from the Independent says: Snapchat Influencer Marketing
How Technology is Driving the Fashion Industry Forward - Slyce You probably can relate to the idea of doing research on your phone to determine what shirt would look nice with your new pants while in a shopping mall or boutique. Or maybe you can relate to the practice of taking a picture of yourself in the changing room and having your friend or partner tell you whether they like what you’re wearing or not. A lot has changed in the fashion world in the last several decades, and I’m not talking about the demise of Juicy sweatpants or the disappearance of chain wallets. Beginning in the mid-1800s, fashion brands were sought through retail catalogues – allowing access from even the most remote locations. Today, consumers are able to search their favourite designer, brand or retailer online or through their phone and order whatever they desire, in the matter of minutes. For suppliers; sales, trend research and inventory management can be done from almost anywhere, and the decision-makers can see what’s working and what doesn’t in real time.
Seven Must-Know Digital Trends for Retail in 2015 Empowered by the supercomputer in their pocket, consumers are in control. With nearly every 18- to 54-year-old in the UK now using a smartphone1, it comes as no surprise that the value of the mobile commerce market is expected to nearly triple to £17.2 billion in the next three years. In 2015, consumer expectations will reach new heights when it comes to shopping across channels and devices. Published January 2015 Topics Put Google research and insight behind your thinking Subscribe Three accelerating trends 1. The UK is already a country of multiscreeners with the average Briton using an average of 3.1 connected devices.2 Many consumers now typically consult several of these before completing a single purchase - for example a shopper might research offers on her phone on-the-go and complete the transaction on her laptop when she gets home. 2. Many UK businesses have found success overseas thanks to the international love for British brands. 3. Four emerging trends 4. 5. 6. 7. Sources
Teens: this is how social media affects your brain - CNN Keeping in touch is no longer about face to face, but instead screen to screen, highlighted by the fact that more than 1 billion people are using Facebook every day. Social media has become second nature -- but what impact is this having on our brain? In a recent study, researchers at the UCLA brain mapping center used an fMRI scanner to image the brains of 32 teenagers as they used a bespoke social media app resembling Instagram. By watching the activity inside different regions of the brain as the teens used the app, the team found certain regions became activated by "likes", with the brain's reward center becoming especially active. "When teens learn that their own pictures have supposedly received a lot of likes, they show significantly greater activation in parts of the brain's reward circuitry," says lead author Lauren Sherman. The teenagers were shown more than 140 images where 'likes' were believed to from their peers, but were in fact assigned by the research team. Peer influence
9 lessons about the web and business from Pearltrees, the or Pearltrees is a French startup that wants to change the way we organise the web. Describing how it works would lead you to believe that it’s another social bookmarking site, which would do them injustice. Most of the social bookmarks are organized either alphabetically or chronologically, which doesn’t do much good when you try to retrieve stuff later. Also, due to how most social bookmarking sites were designed, they’ve become more like a curated list of the hottest headlines out there right now, and about what Mashable calls “velocity” – the question: how fast is this thing spreading? This idea of velocity is not what Pearltrees is about – on the contrary, it’s a tool that helps you keep an eye on context and history in the endless stream of blogs, tweets and Facebook posts. It’s a mental map of noteworthy things you’ve read online, organized by subjects and sub-subjects that are endlessly divisible. 1. “If you look at the next phase, the web 2.0, it’s all about content creation. 2.
How Fashion Retailers Can Use Digital Marketing Last week Macy’s reported depressing quarterly earnings, showing a 7.4% drop in revenue and a whopping 40% drop in sales. They were not alone; the agony continued in fashion retail with Nordstrom slashing expectations and clocking in earnings that dropped from $128 million last year to $46 million this year. The Houston Chronicle quoted one researcher, Neil Saunders, as saying, “The blunt truth is that Macy’s does not give consumers a reason to visit its stores. In many locations shops are simply not up to par; they are poorly merchandised, hard to shop, lack any inspiration, and have fairly mediocre customer service.” When discussing the bad Macy’s earnings report. After reading about the dismal earnings, I decided to do my own research on fashion retail in brick and mortars. 1. Inventory Overload I rarely shop in physical stores. Increasingly, it appears others are feeling the same way. That stands in stark contrast to higher selection as a primary motivator for online shopping. 2. 3.
The Social Media Effect: Are You Really Who You Portray Online? Over the past 15 years, the world as we know it has been taken by storm through the onset of social media. According to Comscore (2011) about 90 percent of U.S. Internet users visit a social media site each month. Because we live in such a largely global-society, creating and maintaining an online presence has become most relevant in promoting your brand and expanding your social network. As we know, perception is everything; especially in the world of social media. As research suggests, your “real self” is what you are - your attributes, your characteristics, and your personality. Consider the fact that on social media sites, we consider our profiles to be presentations of who we are. The question we have to ask ourselves is: Are we really presenting who we are or are we presenting a hyper-idealistic version of ourselves? In considering these points, here are three important factors to consider while social networking: 1. 2. 3.
untitled NEW YORK, United States — Between 1948 and 1975, Japanese carmaker Toyota channelled its obsession with efficiency towards the creation of the official “Toyota Production System,” a management philosophy and practice designed to deliver the best quality, lowest cost and shortest lead time through the elimination of waste. Critical to the system was the concept of Kanban (which means “billboard” in Japanese), an inventory-management system that uses signalling to better align supply and demand. Instead of backstocking materials, requiring Toyota to guess how many units of a particular car would be sold over a period of time, the system — which tracks each step in the production process, from raw materials procurement to the showroom floor — sends out a signal when it is low on inventory of a certain part (or the material to make that part) so that it can quickly be replenished. So, what do cars have to do with clothes? Egged on by what John S. Related Stories: Inditex: Agile Fashion Force
6 Technology Trends That Will Impact Fashion Industry You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Fashion Industry has transitioned to becoming digital-centric. Most retailers finally sailed through the first stage in ecommerce retailing by setting up visually appealing online versions of stores, integrating payment gateways and offering efficient delivery logistics. Over the next two years, there are several areas where technology will help ease online discovery and conversions. Technology will provide answers for questions like: Can I get real-time guidance on creating outfits from individual items? Work at the intersection of fashion, science and technology is leading to some very interesting possibilities. Here is what you need to look out for- 1. Computer vision as a technology is not new in fashion industry, but it is finally going mainstream with heavy weights like Macy’s, Nordstrom, Target and others, using visual search in their apps and websites. 2. 3. 4. 5. 6.
Social Media: The Fake "Reality" We are all guilty of re-watching the same Snapchat story over and over again to find out the "who", "what", and "where" as we are curled up in bed at 9 o'clock on a Friday night watching our newest obsession on Netflix. Everyone else seems to be out and about with the ideal group of friends and top notch plans. Then, with the scroll through your Instagram feed you see models such as Alexis Ren and Savannah Montano living these so called "perfect" lives, with the "perfect" body, and the "perfect" boyfriend. They are off on some tropical island, eating delicious food, cocktails in hand, and rocking the trendiest outfits (of course ones you won't be able to afford in your lifetime). Considering the fact that you are in bed, eating popcorn, makeup off, hair tied back, and in the hometown that you have endless complaints about is very likely and common that you will fall into a mindset full of knocking yourself as well as your life.
Highsnobiety Raises $8.5 Million Venture Round BERLIN, Germany — Influential streetwear and youth culture title Highsnobiety has raised an $8.5 million Series A round led by London-based venture firm Felix Capital. The terms of the deal were undisclosed. Highsnobiety plans to use the new funding to help scale its branded content, e-commerce and events businesses. “We started working with Felix Capital about eight months ago and right away we had a good feeling about their team,” said Highsnobiety founder and publisher, David Fischer, who launched the lifestyle publication that began as a streetwear blog in 2005. “We’ve been independent and self-funded for the past 13 years," said Fischer. “Highsnobiety’s fast growing, global community represents the next generation of trend setters and early adopters,” said Frederic Court, managing partner at Felix Capital, which largely focuses on digital lifestyle businesses and has stakes in Farfetch and Gwyneth Paltrow’s Goop, as well as The Business of Fashion. Related Articles: