Fashion Marketing | How Are Fashion Brands Using Social Media? How are fashion brands using Social Media? ICAAL Academy Graduate, Chantelle Wilson explains… We all seem to be so obsessed with Social Media. From caring about how many likes we get on a selfie, to lusting over bloggers and pointlessly scrolling through our newsfeed every morning. Remember that time when you weren’t in a relationship unless it was Facebook official? Some people will say that Social Media is the worst thing that has happened to us and others believe that it’s the best. No one can deny however, it’s influence over purchase decisions. The pervasiveness of Social Media in today’s environment has meant that many of us now rely heavily on our Smart Phones. From marketing to advertising and customer service, Social Media has had a huge impact on how industries interact and engage with consumers. The fashion industry is a great example of an industry allocating a big chunk of marketing to Social Media. Instagram Kiki Georgiou from the Independent says: Snapchat Influencer Marketing
Seven Must-Know Digital Trends for Retail in 2015 Empowered by the supercomputer in their pocket, consumers are in control. With nearly every 18- to 54-year-old in the UK now using a smartphone1, it comes as no surprise that the value of the mobile commerce market is expected to nearly triple to £17.2 billion in the next three years. In 2015, consumer expectations will reach new heights when it comes to shopping across channels and devices. Published January 2015 Topics Put Google research and insight behind your thinking Subscribe Three accelerating trends 1. The UK is already a country of multiscreeners with the average Briton using an average of 3.1 connected devices.2 Many consumers now typically consult several of these before completing a single purchase - for example a shopper might research offers on her phone on-the-go and complete the transaction on her laptop when she gets home. 2. Many UK businesses have found success overseas thanks to the international love for British brands. 3. Four emerging trends 4. 5. 6. 7. Sources
Create the Best Social Media Marketing Plan for Your Business Social media became one of the most basic platforms to engage with present customers as well as reach new clients. Using a social media account for your company is essential. Making a social media marketing plan to reach your small business goals can be tough. Established a GoalExactly what do you plan to completeEvaluate your goal. Here you will be more certain and explain more in depth what your objectives are.Quantify your goals. Who’s your main Audience? Your social media marketing plan shouldn’t be longer than one web page. Exactly what should my personal social media calendar currently have? Produce diverse columnsDateSocial Media Marketing platform (Twitter, Facebook, Instagram)Post/ContentEngagement (%)Build a whole month ahead of time.Set the images you are likely to use.What exactly are you likely to write every day? Evaluate your data and your posts. Image resource — geralt, animatedheaven, Photo-Mix, geralt Content Resource — Niume
Teens: this is how social media affects your brain - CNN Keeping in touch is no longer about face to face, but instead screen to screen, highlighted by the fact that more than 1 billion people are using Facebook every day. Social media has become second nature -- but what impact is this having on our brain? In a recent study, researchers at the UCLA brain mapping center used an fMRI scanner to image the brains of 32 teenagers as they used a bespoke social media app resembling Instagram. By watching the activity inside different regions of the brain as the teens used the app, the team found certain regions became activated by "likes", with the brain's reward center becoming especially active. "When teens learn that their own pictures have supposedly received a lot of likes, they show significantly greater activation in parts of the brain's reward circuitry," says lead author Lauren Sherman. The teenagers were shown more than 140 images where 'likes' were believed to from their peers, but were in fact assigned by the research team. Peer influence
How Fashion Retailers Can Use Digital Marketing Last week Macy’s reported depressing quarterly earnings, showing a 7.4% drop in revenue and a whopping 40% drop in sales. They were not alone; the agony continued in fashion retail with Nordstrom slashing expectations and clocking in earnings that dropped from $128 million last year to $46 million this year. The Houston Chronicle quoted one researcher, Neil Saunders, as saying, “The blunt truth is that Macy’s does not give consumers a reason to visit its stores. In many locations shops are simply not up to par; they are poorly merchandised, hard to shop, lack any inspiration, and have fairly mediocre customer service.” When discussing the bad Macy’s earnings report. After reading about the dismal earnings, I decided to do my own research on fashion retail in brick and mortars. 1. Inventory Overload I rarely shop in physical stores. Increasingly, it appears others are feeling the same way. That stands in stark contrast to higher selection as a primary motivator for online shopping. 2. 3.
The Social Media Effect: Are You Really Who You Portray Online? Over the past 15 years, the world as we know it has been taken by storm through the onset of social media. According to Comscore (2011) about 90 percent of U.S. Internet users visit a social media site each month. Because we live in such a largely global-society, creating and maintaining an online presence has become most relevant in promoting your brand and expanding your social network. As we know, perception is everything; especially in the world of social media. As research suggests, your “real self” is what you are - your attributes, your characteristics, and your personality. Consider the fact that on social media sites, we consider our profiles to be presentations of who we are. The question we have to ask ourselves is: Are we really presenting who we are or are we presenting a hyper-idealistic version of ourselves? In considering these points, here are three important factors to consider while social networking: 1. 2. 3.
6 Technology Trends That Will Impact Fashion Industry You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Fashion Industry has transitioned to becoming digital-centric. Most retailers finally sailed through the first stage in ecommerce retailing by setting up visually appealing online versions of stores, integrating payment gateways and offering efficient delivery logistics. Over the next two years, there are several areas where technology will help ease online discovery and conversions. Technology will provide answers for questions like: Can I get real-time guidance on creating outfits from individual items? Work at the intersection of fashion, science and technology is leading to some very interesting possibilities. Here is what you need to look out for- 1. Computer vision as a technology is not new in fashion industry, but it is finally going mainstream with heavy weights like Macy’s, Nordstrom, Target and others, using visual search in their apps and websites. 2. 3. 4. 5. 6.
Social Media: The Fake "Reality" We are all guilty of re-watching the same Snapchat story over and over again to find out the "who", "what", and "where" as we are curled up in bed at 9 o'clock on a Friday night watching our newest obsession on Netflix. Everyone else seems to be out and about with the ideal group of friends and top notch plans. Then, with the scroll through your Instagram feed you see models such as Alexis Ren and Savannah Montano living these so called "perfect" lives, with the "perfect" body, and the "perfect" boyfriend. They are off on some tropical island, eating delicious food, cocktails in hand, and rocking the trendiest outfits (of course ones you won't be able to afford in your lifetime). Considering the fact that you are in bed, eating popcorn, makeup off, hair tied back, and in the hometown that you have endless complaints about is very likely and common that you will fall into a mindset full of knocking yourself as well as your life.
How fashion brands are setting trends in digital How can fashion retailers use dynamic data to meet consumer expectations and take advantage of new channels? It was once believed that people just wouldn’t buy clothes online; that fashion consumers needed to touch and try what they would be wearing – but this is clearly not the case, as online sales grow and brands continue to innovate. Online fashion sales grew by 185% between 2007 and 2012, and sales are predicted to rise by 41% by 2017. According to the IMRG, online clothing sales have increased by 14% this January, compared to the previous year, while online retail overall only grew by 7%. Fashion and digital work together brilliantly. More brands are bringing new technology to each stage of the consumer journey, and using dynamic data in more creative ways to capture and convert customers online. Personalisation Providing that bespoke, personal shopper experience – the experience consumers of certain brands have come to expect in-store – is also far easier online. Multichannel marketing
How Social Media Contributed to the Rise of Fast Fashion When you look at how social media is a part of our lives today, it’s hard to recall life without it. Everywhere you go, someone around you is on their phone engaging with some sort of social platform. And while some people use social media to share content, some people just use social media to see what their friends are doing. According to Jeff Goins, author of The Art of Work, there are two types of social media users: “sprinklers” and “vacuums.” Combined they keep social media alive, as they’ve fueled social influence and discovery and ultimately what we now know today as “social proofing,” which arguably represents the most powerful psychological trigger in marketing. Fast fashion is one industry that is reaping the benefits of these habits, and it appears that it will continue to for years to come. Before social media, many consumers would spend more on certain fashion items. In 2017 alone we’ve seen significant progress with AI being integrated into the online shopping world.
5 Upcoming Trends for the Digital Fashion Industry | Ve Interactive 2016 isn’t only the year of the monkey – it’s also set to be the year of online clothing in the UK. By the end of the year, this sector is expected to become the UK’s largest online market. And it won’t stop there. By 2020, it is set to account for 28.8% of UK online spend, worth over £18bn. So the question is, what changes are set to happen in the online clothing market to cause this growth? Online Fashion Trends: Our Predictions 1. For years, some luxury clothing brands have refused to enter the eCommerce world, believing that selling their products online would ruin their sense of exclusivity. However, many of these brands are now beginning to part ways with this strategy. 2. We all know how much mobile shopping has continued to grow from strength to strength as mobile usage rises and technology develops. However, this growth is far from relenting. eMarketer has shown that by 2019, mCommerce sales will rise to a whopping £38.4bn in the UK, making up 43.7% of all eCommerce sales. 3. 4.