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It’s interesting to compare consumer focused smart connected business models to industrial B2B models. The industrial players are moving so slowly to evolve their business model designs they risk implementing solution concepts developed in the late 1990’s by about 2020. Why is this? Apple, Google, Amazon and others present an interesting case for how B2B companies should be thinking about designing and developing smart services business models. Players like Apple and Google have developed a business design mode that pulls together technologies from multiple domains and packages that solution in a way that wins buyer acceptance. Visions of wireless sensors have been in abundant supply for several years now. In our years of work on the Internet of Things phenomenon and its real-world effects on business, we have not encountered very many compelling visions about the complete integration of things, people, systems and real-time / real-world inputs.
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