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Pedestrian monitoring The City of Melbourne has developed a pedestrian counting system and online visualisation tool to better understand pedestrian activity within the municipality. The pedestrian counting system (24PM) comprises 28 pedestrian counting sensors in the central city, Docklands and Southbank which count pedestrian movements 24 hours a day, seven days a week. The sensors are located at main pedestrian thoroughfares and areas of high retail and event activity. The online visualisation tool is an interactive map of these sensor locations. It gives users access to pedestrian counts on particular dates and times and the ability to compare data. The system records movements, not images, so no individual information is collected. For more information about the City of Melbourne’s pedestrian monitoring, read our fact sheet:

10 Geolocation Apps for Business You need to be places. With geolocation mobile apps — which attach real-world locations to mobile phones — you now have the tools manage the location of your business wherever you are. Establish when and where you receive information, track your peers’ in real-time, extend your collaboration, and redefine the boundaries of your office. Here is a list of 10 mobile applications that focus on the changing location of business. 1. Google Latitude is a geolocation app that is part of Google Maps for mobile. Google Latitude for mobile. 2. Google Buzz for mobile lets you post real-time geotagged updates to your Google Buzz feed that appear on Google’s mobile maps. 3. DoubleDutch offers custom-built apps for conferences and tradeshows. 4. Share the place you choose with the people you choose. Neer 5. Enter your plans, such as a conference or event you are planning to attend. 6. With this geolocation app, you control who sees where you are and when. 7. GroupMe 8. 9. 10. LiquidSpace Search Terms

5 Cities Benefiting From Mobile Apps The Digital Marketing Series is supported by HubSpot, an inbound marketing software company based in Cambridge, MA, that makes a full platform of marketing software, including marketing automation tools. We live in a mobile world. With new research indicating that smartphone users outnumber basic phone users and 100 million Americans are relying on iPhone, Android or Blackberry to power their day, it's no surprise that people are yearning to get more done on their phones. And now, the local government is beginning to heed the call of smarter mobile tools. City government agencies around the world continue to explore mobile applications to provide services more effectively and to reach citizens in new ways. Here are 10 cities that offer mobile apps for citizens, tourists or both. 1. The City of Calgary embarked on a 5-app pilot project to improve civic life, and The City of Calgary Pets app was one of the top recommendations. 2. 3. 4. 5. Takeaways Series supported by HubSpot

Yelp Sucks - Where Real Business Talk About Real Issues They Face From Yelps Business Practices Geolocation and augmented reality:Info wins the virtual cities "The idea is to display real-time information useful to users: now you can find pizza with his mobile phone, but nothing on the public service," said Hugues Aubin, Chargé de Mission the city of Rennes, in charge of the project." How Location Services Could Impact Health Care Imagine a hospital that could respond to medical emergencies armed with real-time information about exactly where all its doctors were located. Inside the hospital, which cardio specialist is closest to the 4th floor? Outside the hospital - if an on-call physician is racing to get to a patient's side, how far away are they and when can they be expected to arrive? From emergency to non-emergency to everyday preventative health care, location tracking technologies could make a big impact on our health and well-being in the future. I showed my dental hygienist who else was checked-in there on Foursquare last time I went to the dentist's office and she was quite taken aback. If health insurance agencies track your location and charge you more for insurance, you're probably not going to appreciate that. For the Patient "The one person who is not by their computer during a medical transaction is the patient. These kinds of strategies may be less far-fetched than they seem. For the Doctor