Just add points? What UX can (and cannot) learn from games

White Papers - Readings Jan, 2012 UX mistakes made by financial institutions and how to avoid them April McGee looks at the trends and challenges facing UX designers who are working in the financial sector. Sep, 2011 Global Usability Testing: "Think Local, Win Global" In this conversation, Apala Lahiri Chavan presents her experiences and HFI's unique approach to Global Usability Testing. Mar, 2011 The Wholeness of User Experience Eric Schaffer talks about HFI's CXA certification in terms of the "Wholeness" of user experience, and how the CUA and CXA certifications fit into the overall picture of User Experience. Jan, 2011 Innovative Solutions for Designing for Emerging Markets Thinking of moving your product into an emerging market? Dec, 2010 Impediments to a Mature UX Practice and how to avoid them In this conversation, Eric Schaffer discusses some of the roadblocks organizations face when trying to build a mature user experience (UX) practice. Jun, 2010 PET Research: Looking deeper to understand motivations

a useful guide to the brand utility See What I Mean (Part 1) The Stories We Construct