How to Create An Internet Marketing Strategy: 8 Steps Edit Article Edited by Mirko Venčeljovski, Jacob, Dena M, BR and 9 others Online and brick-and-mortar businesses require Internet marketing strategies. Ad Steps 1Develop your brand name and image before communicating with your market. 8Evaluate your ROI and repeat any strategies that were successful, if and when you launch new products. Tips Sign up for trial versions of email blast software, such as Constant Contact, Vertical Response or Volusion. WestJet Christmas Surprise Will Make You Believe in Santa
Google Glass and Wearable technology wears me out I was super stoked that Stained Glass Labs put on the inaugural Wearables conference in San Francisco. Wearables has been called the next big thing and I agree – It could very well be. Welcome to Glazed We decided that a one day trip would be good, given that Oracle had their annual conference in San Francisco as well. Hotel rooms started at $ 500 a night – ouch. The flight out of San Diego was smooth and Southwest was great as usual. The Venue was at Mint Plaza, a beautiful historic building with a lot of heritage and history. The opening remarks were by Owen Thomas, Editor in Chief Read Write web. The first speaker was Robert Scoble author of the book The Age of Context – I am giving him a plug, because that book is a must read for any techie, strategist, nerd, geek, innovator and entrepreneur. This session was the worth the price of admission. From then onward, I have to be honest, the sessions were mediocre at best. Which one do you prefer? The Good The Bad The Ugly I am worn out.
Clever Ads Billboard Here is a series of brilliant billboard ads dedicated to promoting science in Vancouver, by Science World Museum in collaboration with Rethink Canada… World museum – Rethink Canada Google Glass' 3rd Tour Stop Is Austin, TX, Next Weekend The Google Glass marketing tour will make its third stop next weekend in Austin, Texas. The public is invited to get a hands-on experience with Glass and visit with Google’s “Glass guides” to ask questions and learn how Glass works. Google has already done tour stops in Raleigh and Detroit; to get an idea what the events are like, see Jenny Halasz’ photo recap from Raleigh in early October. One thing Google learned from the Raleigh event is that one day isn’t enough for these tour stops. So Google did a full weekend in Detroit last month, and is doing the same next weekend. The event will run from 10:00 am to 6:00 pm on both December 14th and 15th at Brazos Hall in Austin. Google is asking attendees to RSVP online. Related Topics: Channel: Mobile Marketing | Google | Google: Glass | Top News
Audience Segmentation App Behaviors Keep track of what each user has bought, played and downloaded. Know if they’ve opened the app recently and use these insights for audience segmentation. User Preferences Users set their own preferences in your app, defining when, how often and with what content you may contact them. Location Location matters when you send users a message. Devices and Systems Send the right messages to the right devices across Apple iOS, Android, Windows and more. Deliver what they want to hear, when they want to hear it. Mobile apps create a treasure trove of information about your users' interests that is unrivaled by any CMS system. Good Push practices suggest that marketers should use this data to create more personalized messages and compelling content. Customizable business rules. High-value messaging. Boost message relevance, improve your mobile engagement strategy and increase app engagement with contextually targeted content to key audience segments. Turning location into loyalty.
Round up: Latest Developments in Marketing Tech Marketing isn’t what it used to be. Today we’ve got billboards that can ascertain our ages and genders, movie trailers that can change in real time depending on who the viewer is, and mobile apps that can detect what commercial is airing on TV and send viewers related coupons on their phones. And that’s just a start. There’s no doubt technology is ushering in some fascinating new ways of connecting brands with consumers. Disruptive is an adjective more likely to be used today because, honestly, tech exponentially builds on itself, resulting in a veritable sandstorm of innovation. “There’s definitely a renaissance of marketing technology,” says Andrew Frank, research vice president in Gartner’s media industry group. Here is our roundup of 10 of the latest developments in technology that can impact your marketing. 1. Unilever, the company that makes things like Lipton soup and Suave shampoo also makes ice cream and figured it would use some of it to get customers to smile—literally. 2. 3.