Colours In Cultures How Much Does Color Define A Logo? Seeing a logo that's been in your life for years all-of-a-sudden rendered in different colors can be as jarring as a friend's sudden dye job. They just don't look like themselves. And if they just don't look like themselves, how does this change the way we relate to them? In a recent experiment, Brazilian graphic designer Paula Rupolo swapped the color schemes of competing brands’ logos, revealing much about the power of designers' Pantone choices in determining identity. To overturn that first wave of identification, Rupolo washed the McDonald’s logo in the vegetable eco-green of Subway. "These are all big and famous brands," Rupolo says. Also interesting and a bit curious: The only instance of commenters to Rupolo's original blog post preferring the "after" effect was when she switched Yahoo’s to Google’s color scheme, though the company's color purple is a particularly divisive one--and it's hard to hate on a rainbow of primary colors. Different rules apply to soft drinks, however.
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Pug Awards | The Peoples' Choice Awards for Architecture Gary BermanPresident, Tricon Capital Group Gary Berman is President of Tricon Capital Group (“Tricon”) and is involved in overseeing all aspects of Tricon’s operations including investment management, investor relations and fundraising and new strategic initiatives. Since joining Tricon in 2002, Mr. Berman has sourced, underwritten and managed investments in major, institutional quality development projects including high-rise condominiums, mixed use projects, and suburban and urban master-planned communities throughout North America. Mr. Berman is currently leading Tricon’s entry into the United States distressed single family rental market. Prior to joining Tricon, Mr. Mr. Mr. Anna SimonePrincipal, Cecconi Simone Inc. As founding partner of Cecconi Simone Inc., a multi-disciplinary, interior-design consulting firm based in Toronto, Anna Simone has led countless, high-profile projects in the retail, corporate, government, hospitality and residential sectors over three decades.
True Colors: What Brand Colors Say About A Business Studies have shown that a product’s color influences 60-80 percent of a customer’s purchasing decision, which makes choosing the wrong color a death sentence before your brand ever has a chance to get off the ground. The most recognizable labels in the world are defined by their colors. Take a second to think of some of the most popular brands that instantly come to mind: Coca-Cola, Facebook, Apple, McDonalds, and Google – to name a few. All of these companies strategically use colors in their logo, website, and product to appeal to customers, making them instantly recognizable across the globe. Color is one of the first things people notice about a brand, and there are a few colors which get the most play: blue, red, black/grayscale, and yellow. 95 percent of companies only use one or two colors, 5 percent use more than two, 41 percent use text only, and 9 percent don’t feature the company name at all. Click here or below for a full-sized version. via: Marketo