Dictionary AMA Whether you're looking for an obscure phrase or your basic marketing definition, the AMA Dictionary has it all! Originating from the print version in 1995, we're always adding new terms to keep marketers up to date in the ever-evolving marketing profession. Browse terms related to - A. Refer to "See Also" column to the right. A/B testing, at its simplest, is randomly showing a visitor one version of a page- (A) version or (B) version- and tracking the changes in behavior based on which version they saw. The discontinuance of a marketed product. The number of abandoned shopping carts vs. the number of completed transactions. An approach for classifying accounts based on their attractiveness. ABC inventory classification A classification scheme used to implement inventory management strategies. Formerly known as The Mining Company, About is a guide based information portal. A term borrowed from print newspapers that references the top portion of a Web page that is visible without scrolling.
Six Pixels of Separation - Marketing and Communications Blog - By Mitch Joel at Twist Image Is your head bleeding? Is your heart bleeding? Here's my thought (and, I say this with full disclosure that I am no IT expert and have limited knowledge of the hacking space beyond a personal interest in better understanding technology - peace and love... peace and love...), but the process of text-based passwords needs to be tossed out. It just has to happen. Why this is so important to talk about for marketers? The brands that win are the brands that can be trusted. It's like a full time job to manage this stuff, isn't it? It gets worse. Blame the passwords. These systems were built in a such a way that invites problems and challenges. Some thoughts on a better way to connect. I read with interest The Globe And Mail article published yesterday, Fed up with passwords? Organic solutions to technical challenges. In short, we need to use the small things that make us individuals unique from one another as the way in which to secure the content, flow and information we connect with.
E-marketing (F) David Airey, graphic designer Le Business Canvas : à quoi ça sert ? - MI4 Sauriez-vous synthétiser la valeur unique de votre projet à un investisseur potentiel en quelques minutes ? Bien loin de moi l’idée de me lancer dans un cours magistral sur la meilleure façon d’élaborer un business plan. Nous le savons tous, c’est le chemin de croix de toute start-up qui cherche son chemin ou qui essaye de convaincre des partenaires financiers de lui faire confiance. Je vous ferai donc grâce de la définition du business plan, que vous pouvez trouver un peu partout sur le web et notamment ici pour ceux qui sont intéressés. Intéressons-nous plutôt à sa version ultra-synthétique, héritée des concepts du « Lean Startup » qui est vite devenu le mode de fonctionnement de beaucoup de jeunes sociétés dans la Silicon Valley. Le Business Canvas : quésaco ? Pour faire simple, le Business canvas est une synthèse schématique de votre business plan. Besoins client : à quel besoin votre offre répond-elle ? A quoi ça sert ? Voici un exemple de Business Canvas simple : Alors, résultat ?
Marketing and Advertising News With Attitude by Steve Hall and Angela Natividad Marketing Examples | Real world marketing case studies Digital Marketing Blog 14 fantastic things we found on the internet this week This round-up covers a whole two weeks’ worth of brilliant entertainments, distractions and hijinks that we found on the internet. Yes the round-up took the extended Easter weekend off. It gorged itself on roasted meats, truffle chocolates and port before swearing at its family and waddling off back home to watch the entire first series of Hannibal in bed. Does that mean that this week’s edition will be a double-bumper load of wonderful content? Here’s the round-up, that will no doubt include a Game of Thrones reference somewhere... Read more... Eight inspirational examples of mobile innovation from Asia If you are looking solely at Western countries for new mobile innovations, you are looking in the wrong place. Asia is where to look for new and interesting insights into our mobile future. China and India, in particular, with their large populations and geographies are seeing new mobile innovations take off. Read more... Read more...
Artificial Intelligence in Marketing Is that artificial intelligence or can I throw it away? If you listen to the press, politicians and business leaders, you might think that AI is the best "since sliced bread". But then why do only 7% of the marketing managers in DACH use AI in their daily work? Apparently there is a difference between wish and reality. The Espresso course therefore answers the most important questions that marketing managers currently have about AI in a pragmatic way: Why is AI suddenly felt to be so important in business and the press? What do I learn? What you always wanted to know about artificial intelligence - practical and tangible. For which target group is this course designed? The course is aimed at marketing professionals, people responsible for digitalisation and students in the field of marketing, PR, and advertising. What previous knowledge do I need? What is included in this course? What our users have to say about the course. ''AI in Marketing" is presented in a simple and understandable way.
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