Color Theory for Designers, Part 1: The Meaning of Color

Quick summary ↬ There are few things in design that are more subjective—or more important—than the use of color. A color that can evoke one reaction in one person may evoke the opposite reaction in another, due to culture, prior association, or even just personal preference. Get email updates about next articles. Color theory is a science and art unto itself, which some build entire careers on, as color consultants or sometimes brand consultants. Knowing the effects color has on a majority of people is an incredibly valuable expertise that designers can master and offer to their clients. There’s a lot to it, though. More after jump! This is the first in a three-part series on color theory. Warm Colors Warm colors include red, orange, and yellow, and variations of those three colors. Red (Primary Color) Red is a very hot color. Red can be associated with anger, but is also associated with importance (think of the red carpet at awards shows and celebrity events). Examples Cool Colors Neutrals

https://www.smashingmagazine.com/2010/01/color-theory-for-designers-part-1-the-meaning-of-color/

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Color Theory For Designers, Part 2: Understanding Concepts And Color Terminology About The Author Cameron Chapman is a professional Web and graphic designer with over 6 years of experience. She writes for a number of blogs and is the author of The Smashing … More about Cameron ↬ If you’re going to use color effectively in your designs, you’ll need to know a few color concepts, as well as color theory terminology. A thorough working knowledge of concepts like chroma, value, and saturation is key to creating your own awesome color palettes (which we’ll get to in Part 3). Color Theory for Designers: How To Create Your Own Color Schemes About The Author Cameron Chapman is a professional Web and graphic designer with over 6 years of experience. She writes for a number of blogs and is the author of The Smashing … More about Cameron ↬ While this information is important, I’m sure a lot of people were wondering when we were going to get into the nitty-gritty of actually creating some color schemes.

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