Social Media and Gender: Is It One Big Cliché?
Who runs the social media world? Girls. At least, according to this fascinating summary of a study done by Dr. Ruth Page of the University of Leicester. Men, by contrast, generally use social media to gather the information they need to build influence, as this Forbes article shows. Sounds pretty darn cliché , doesn't it? But from a marketing perspective, generalizations of women as gossipy or emotional seem to be working to our advantage: Women appear to be better at using social media for business and marketing purposes. A solid strategy for any social media business effort is to be as human as possible in your interactions with fans and followers. But it could mean feeding into notoriously female cliches as a means of building community and boosting fan loyalty. What are your thoughts on these studies?
Conclusion
Albert Bandura | Social Learning Theory
What is Social Learning Theory? SLT is often described as the ‘bridge’ between traditional learning theory (behaviorism) and the cognitive approach. This is because it focuses on how mental (cognitive) factors are involved in learning. Unlike Skinner, Bandura (1977) believes humans are active information processors and think about the relationship between their behavior and its consequences. Albert Bandura’s social learning theory suggests that people learn new behaviors by observing and imitating others. The theory emphasizes the importance of observational learning, where individuals acquire knowledge, skills, attitudes, and beliefs by watching the actions of others and the consequences that follow, leading to the modeling and adoption of observed behaviors. Assumptions Social learning theory, proposed by Albert Bandura, emphasizes the importance of observing, modeling, and imitating the behaviors, attitudes, and emotional reactions of others. Mediational Processes 1. 2. 3. 4. 1. 2. 3. 4.
How the media can promote gender equality | Global Development Professionals Network
During the first US presidential debate, observers noted that Donald Trump interrupted Hilary Clinton 51 times, while Clinton talked over her opponent 17 times. For many commentators, the gender dynamics within these televised debates have been impossible to ignore. They have magnified the gendered nature of political debate globally. In countries around the world, “masculine” qualities of strength and aggression are valued. News media and political programming everywhere all too often feature men talking to men about men. What we see on-screen matters for what happens off-screen. For development practitioners working on women’s empowerment, no matter where it is in the world media is ignored at our peril. But making programmes that buck the trend is not easy. Having grappled with these issues over the past few years, a new report for BBC Media Action explores how the media can help redress – instead of exacerbate – gender imbalances in politics. Provide role models
What Is The Difference Between Sex And Gender?
Have you ever spotted a speeding car without a care for the traffic signal? Ever spotted a person rushing to the other side of the road when the traffic light is green? Ever seen bikers use pavements as roads to save a few minutes? Ever seen cars change lanes on highways or rush hour traffic on a whim? Road safety in India is a serious concern. The government has come up with several regulations on road safety, but is this enough? Maruti Suzuki has designed a unique way to make our roads #HappyRoads. The intention behind the initiative is to bring together lawmakers, local authorities, traffic police and citizens under one umbrella. The cities will be rated on parameters such as Pedestrian Rights, Road Lighting and Maintenance, Motor Laws and Traffic Control, Emergency Services, Road Cleanliness, Connectivity, Road Transport Infrastructure, Heavy Vehicle Traffic Management, Road Safety, Differently abled friendly, Road Quality and Road Safety For Children.
How does social media affect gender stereotypes? | Yahoo Answers
Here are some. I hope one or two are helpful. The Role of Gender on Social Network Websites Social Media and Gender: Is It One Big Cliché? Does Gender Matter on Social Media? Gender differences in social network service use Men catch up with women on overall social media use Can social media effectively include women’s voices in decision - making processes?
Understanding gender roles and stereotype
Social Learning Theory of Gender by Bandura - ScienceAid
Edited by Jamie (ScienceAid Editor), Taylor (ScienceAid Editor), MaxScience, Sharingknowledge The Social Learning Theory was proposed by Bandura as a way of explaining how children acquire their gender identity based on the influence of other people (particularly their parents). Stages of Learning There are four stages that a child goes through when develop gender behaviour. These are: 1This is merely where the behaviour is noticed and observed.2This is when the behaviour is memorized and committed to memory.3The behaviour is performed or 'reproduced' based on Imitating what they see around them.4Motivation.Their behaviour is based on the desired consequences or what will be gained by the behaviour, either immediately or in the near future. There are also some factors that will affect the chance of behaviour being modelled i.e. things that make someone more likely to copy what someone else is doing. Studies and Research Evaluation and Social Cognitive Theory Questions and Answers Comments
Gender Roles in Media
Media plays a large role in creating social norms, because various forms of media, including advertisements, television, and film, are present almost everywhere in current culture. Gender roles, as an example, exist solely because society as a whole chooses to accept them, but they are perpetuated by the media. Conspicuous viewers must be aware of what the media is presenting to them, and make sure they’re not actively participating in a culture of oppression. Even on young children, gender roles are being pushed through advertisements. Television is the most pervasive form of media, with 96.7 percent of American families owning a TV, according to The Nielsen Company, which takes TV set ownership into account when it produces ratings. For example, The Big Bang Theory, in its earlier seasons, had only one consistently present female lead — Penny, played by the lovely Kaley Cuoco-Sweeting. There’s nothing wrong with accepting gender roles.
What are gender roles?
How can parents assist in their child's understanding of gender roles?
Social Learning Theory
Gender Roles and the Media • Dototot
“Media [are] powerful in that they are unavoidable” (Lester 6). We are constantly bombarded by media in the form of commercials, billboards, and other advertisements blatantly telling us who we aught to be. Media as entertainment also has a subtle influence on society’s way of thinking. Katha Pollitt believes in this embedded social stereotype, and explores it deeper in her essay “The Smurfette Principle”. People are constantly exposed to various forms of media. With so much exposure to the media’s ideas, beliefs, and opinions, it’s only a matter of time before people begin to adopt them as their own. These ideas, however, are not always true, and may prematurely form a child’s opinions. According to the media, the kind of woman women want to be is one that is “caring, emotional, home-loving…guided above all by their feelings” (Martin). The media also defines what a good and bad woman aught to be like. These two stereotypical gender definitions are not entirely separate entities.
