E-Commerce Microdata Best Practices SEO for e-commerce sites is like playing on a teeter-totter with all the kids at the playground, and search engines are the fulcrum. Whether the site is geared toward lead generation or B2C sales, the goal of most e-commerce SEO campaigns is to stomp the competition in organic search rankings. Emerging technologies have brought forth microdata with the release of HTML5. The concept of microdata is a new for SEO professionals, which may give e-commerce clients the edge over competition. This little-known practice will give search engines an explanation of certain elements on a webpage, building trust for that page. Microdata is a very simple HTML markup that can be used to define dates, prices, locations, descriptions, products, etc … Google, Bing and Yahoo partnered to create Schema.org – a mutually developed resource defining accepted practices in regards to microdata. Microdata Compatibility: Setting up pages to be microdata-compatible is very easy. Product Page Elements:
Metacrap 0.1. Version History Version 1.3, August 26 2001. Fixed typos. First published version. Version 1.2, May 23 2001. Version 1.1, May 18 2001. Version 1.0, May 15 2001. 1. Metadata is "data about data" -- information like keywords, page-length, title, word-count, abstract, location, SKU, ISBN, and so on. If everyone would subscribe to such a system and create good metadata for the purposes of describing their goods, services and information, it would be a trivial matter to search the Internet for highly qualified, context-sensitive results: a fan could find all the downloadable music in a given genre, a manufacturer could efficiently discover suppliers, travelers could easily choose a hotel room for an upcoming trip. A world of exhaustive, reliable metadata would be a utopia. 2.2 People are lazy You and me are engaged in the incredibly serious business of creating information. But info-civilians are remarkably cavalier about their information. This laziness is bottomless. 3. Of course not.
SEO SpyGlass Backlink Checker Software: X-Ray Your Competition Here's a 100% proven way to quickly and easily outrank ANY site, for ANY keyword, and get a top Google ranking (read full proof below.) Dear Fellow Website Promoter, Do you own a site that needs more visitors and sales? Are you struggling to get ranked higher in Google and Yahoo, but your competition is always one step ahead? In it, you will learn a little-known, yet 100% proven method to outranking any site, for any keyword, and getting an absolute TON of free, laser-targeted traffic from Google, Yahoo, and Bing. Are you paying attention? First, here's something you probably already know... Is All About Getting More Links From Other Sites. The reason is simple: Modern search engines place a huge value on links. With today's Google and Yahoo, it's also the clickable part of the link (also known as "link anchor") that counts. backlink checker Now, this all is fine, but the critical question most webmasters are struggling with is: Now, here's the clincher. Think about it. Instead, Kristoff Rand
Schema.org - Why You're Behind if You're Not Using It... The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. If someone told you that there was a quick and easy way that many of you could improve your SERP CTR for minimal effort, you'd all stop in your tracks and give them full attention. Yet, Schema.org and rich snippets are still horribly under-utilized. Since Google (and Bing!) Myth: Schema.org markup doesn’t get rich snippets! A common objection I hear to people not using Schema is that there’s no point because Google don’t use it for rich snippets. This was true, but is no longer; lots of websites in different markets have taken a leap of faith and are seeing the benefits in the form of rich snippets. Examples of Schema.org Rich Snippets Showing in Google The following are all examples of websites that are currently using the Schema.org vocabulary: E-Commerce Image Source | See The Example Page TV Series Image Source | See The Example Page Movies Events Recipe Events.
HTML Microdata Abstract This specification defines the HTML microdata mechanism. This mechanism allows machine-readable data to be embedded in HTML documents in an easy-to-write manner, with an unambiguous parsing model. It is compatible with numerous other data formats including RDF and JSON. Status of This document This section describes the status of this document at the time of its publication. This document was edited in place on 23 June 2014 to fix a wrong "Previous Version" link. If you wish to make comments regarding this document in a manner that is tracked by the W3C, please submit them via using our public bug database. The bulk of the text of this specification is also available in the WHATWG HTML Living Standard, under a license that permits reuse of the specification text. Publication as a Working Group Note does not imply endorsement by the W3C Membership. The latest stable version of the editor's draft of this specification is always available on the W3C HTML git repository. 1 Dependencies
The Reaction Engine: a Free Online SEO Analysis Tool Rich Snippets Tips and Tricks - collection de Google Rich Snippets Basic instructions Tips and tricks Test your markup with the Rich Snippets Testing Tool Use this tool to check your markup and make sure that Google can extract the structured data from your page. This tool will display the markup found on a specific web page, as well as a preview of how that page might appear in Google search results. Note that the tool will only display extracted information that is officially supported for Rich Snippets (Reviews, People, Products, and Businesses and Organizations). This is an early release of the testing tool, and feedback is welcome. How to mark up ratings that don't use a 5-point scale Instructions and examples for marking up reviews that use scales that don't range from 1 (worst) to 5 (best). Marking up price ranges Some sites, like Yelp, show Rich Snippets with a price range . Google Rich Snippets recognizes the pricerange attribute as an unofficial extension to hCard (microformats) or Organization (RDFa). Beware of microformats/CSS naming collisions
Mythical Differences: RDFa Lite vs. Microdata Screaming Frog SEO Spider Tool & Crawler Software About The Tool The Screaming Frog SEO Spider is a fast and advanced SEO site audit tool. It can be used to crawl both small and large websites, where manually checking every page would be extremely labour intensive, and where you can easily miss a redirect, missing page title, or duplicate page issue. You can view, analyse and filter the crawl data as it’s gathered and updated in real-time in the apps UI. The SEO Spider allows you to export key onsite SEO elements (URL, page title, meta description, headings etc) to a spread sheet, so it can easily be used as a base for SEO recommendations. Check our out demo video above. Crawl 500 URLs For Free The ‘lite’ version of the tool is free to download and use. For just £199 per year you can purchase a licence, which removes the 500 URL crawl limit, allows you to save crawls, and opens up the spider’s configuration options and advanced features. FAQ & User Guide For more guidance and tips on our to use the Screaming Frog SEO crawler – Updates