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Who Are the Real Online Influencers? [INFOGRAPHIC]

Who Are the Real Online Influencers? [INFOGRAPHIC]
As the web's capacity for pageviews increases, marketers are becoming less interested in reaching as many people as possible, and more interested in reaching the right people. According to Deanna Brown, the CEO of Federated Media, that's why context is so important — the ability serve high volumes of advertising continues to expand, but the real value for a brand is to surround its message with the right context so that it reaches the most influential people among customers. Yet, while most marketers agree that reaching influencers is important, they question how to measure influence and how to determine the most influential people online in the first place. Are you influential if you reach a massive number of followers? The infographic below, from influence marketing firm Crowdtap, sheds some light on the current predominant thinking regarding how to reach influencers. Image courtesy of Flickr, GOIABA (Goiabarea)

Social Media Companies: A Cheat Sheet [INFOGRAPHIC] So you're new to this whole social media thing. Maybe you're savvy enough to know your Facebook from your Twitter, your Pinterest from your Spotify. But what about Tagged? Xing? Never fear. This comprehensive infographic whipped up by social media strategist firm Hasai, below, serves both as a cheat sheet for the newbies and a scorecard for old hands; there's sure to be a stat that surprises even the most jaded social guru. Ce site sait ce que vous faites, grâce aux données Facebook et Foursquare C’est bien connu, on poste des informations plus ou moins personnelles sur les réseaux sociaux – que ce soit Facebook ou Twitter. Un jour, elles peuvent être révélées publiquement pour porter préjudice… Le site appelé « We Know What You’re Doing » tente de sensibiliser les utilisateurs à propos des données sensibles qu’ils postent sur les réseaux sociaux. En combinant les données publiques de Facebook avec celles de Foursquare, le site affiche des messages qui répondent aux questions suivantes : « Qui veut se faire virer ? », « Qui a la gueule de bois ? Plus qu’un vrai outil digne de ce nom, il s’agit surtout d’une expérimentation pour montrer que certains messages sont un peu trop personnels et que les paramètres de confidentialité de Facebook sont parfois trop souples. Le site propose aussi de découvrir l’emplacement exact des résidences des utilisateurs de Foursquare qui font régulièrement des check-ins « My home ». voir le site We Know What You’re Doing (source)

20 Ways to Build Your Online Reputation in 10 Minutes a Day August 12, 2012 20 Ways to Build Your Online Reputation in 10 Minutes a Day By Gihan Perera in Branding Joining a network like Twitter or Facebook isn’t enough to build an on-line reputation; you have to participate in it as well. That’s obvious, but this is one area that worries some people who think they need to spend all day on these networks to build their reputation. That doesn’t have to be the case. Instead, note this quotation attributed to Benjamin Franklin: “It takes many good deeds to build a good reputation, and only one bad one to lose it.” This is usually quoted as a warning about the one bad deed, but you can also think about the many good deeds. Let’s look at 20 easy, practical ways to participate in various on-line communities. LinkedIn 1. 2. 3. 4. Twitter 1. 2. 3. 4. Facebook 1. 2. 3. 4. Reviews 1. 2. 3. 4. Commenting 1. 2. 3. 4. That gives you 20 ideas you can use immediately to build your on-line reputation – and that’s just a small sample of what you can do.

Internautes : Les 7 types d'utilisateurs d'internet Internet est un formidable outil qui a la bonne conséquence de connecter la population mondiale avec les spécificités de chaque culture. Mais si une chose est sûre, c’est que peu importe l’origine d’un internaute, on retrouve toujours des types de comportements identiques. C’est pourquoi, nous vous proposons cette infographie qui tente de résumer les 7 profils de personnes que l’on peut rencontrer sur internet : Nous ne commenterons pas l’infographie en tant que telle. Je suis sûr que vous avez déjà rencontré ce genre de personnes au moins une fois sur internet. Ces profils sont vraiment caractéristiques et nous-même, suivant la journée ou ce que l’on fait, nous passons inévitablement par l’un de ses états.

Here's 4 new Social Media apps to check out today My bookmarks folder is crammed full of social media tools and apps. There's well over 2,000 links stored from research and testing over the last three years. I love playing with and testing new apps and tools, and I'm more than happy to pay a few bucks to get the premium sauce too. Over the weekend I've added 4 more apps to my list, their pretty handy so check them out. FRUJI - Professional Social Media Statistics Fruji analyses all your followers and then reports back on; Followers, FollowingTweets, RetweetsVerified Accounts that follow youList membershipsNew followers and UnfollowersMost popular followersMost valuable followersIdentifies likely Marketing accounts (even follow/following numbers) Annual premium account costs $25USD. I like it because it collects data from all your followers not just the last 1,000 or a percentage of so it's as accurate as can be. Mention - Social Content Curation and Engagement Centre I could almost migrate from Sprout Social over to Mention today.

[infographies] Alors comme ça, on est accro au web ? | Developpement Web Bon, on a tous déjà fait le fameux coup du « j’vais 5 minutes sur Facebook, après je bosse » sauf que bien évidemment, on ne reste jamais cinq minutes ni même dix… Vous ne pouvez pas vous arrêter de cliquer, mais prétendez tout de même ne pas être un « accro du net », rassurez vous nous ne sommes pas là pour vous faire une injection de méthadone ! Sauf qu’aujourd’hui, 61% des utilisateurs se sentent accro à Internet et 39% disent vouloir quitter s’ils pouvaient. Passons maintenant au groupe de mots qui fait tant peur chez les « addicts » : Réseau social, combinons le avec notre utilisation et l’on obtient des chiffres éloquents. Tenez vous bien car, comme nous le montre cette deuxième infographie, en l’espace de 60 sec on a 1090 visiteurs Pinterest, 2000 checkins Foursquare, 3125 photos publiées sur Flickr, 175 000 tweets, 700 000 messages envoyés via Facebook, 2 milliards de vidéos vu sur Youtube, rien que ça.

RSS Feeds Directory for Twitter, Facebook, YouTube, etc. You can use this feeds directory to determine the RSS feeds of any of your favorite online service be it Twitter, Facebook, YouTube or something else. If you are old school like me and still prefer consuming online content through RSS feeds, this directory is for you. Most of the popular online apps and services – including the likes of Facebook, YouTube and Twitter, offer RSS feeds but the problem is that you have to be a near geek in order to discover any of these feeds. Hence, I compiled this directory that will probably help you find XML feeds for your favorite online services without digging into the complex APIs. 1. Replace “relevance” by either “published” or “viewCount” to order search results by the upload date or view count of videos respectively. 1. To get the ID of any Facebook Page, go to graph.facebook.com and replace Digital Inspiration in the URL with the username of any Facebook Page. 1. Pinterest RSS Feeds 1. Image RSS Feeds for Instagram, Picasa and Flickr 1. 3. 1.

Checking Usernames | Matt Massaro Check username? Claiming all of your usernames can help you in several ways. Whether you are branding yourself or your company going through this process can help you get found online. I would recommend doing both your business and your personal name. If you are looking for a job or are in any position in a company where people are going to search your name on Google you will want to make sure you own what is going to come up. LinkedIn, Twitter, Facebook, Pinterest, Quora, and even a bunch of other Social Media sites come up in the search results. You would be surprised how many people/businesses I help that have over 100 likes on their Facebook page and haven’t claimed a username for it. Claim your username on the main social media sites first. That should be enough to get you started…. and keep you busy for a while! Tags: blog, check username, checking usernames, claiming username, helpful tips, tips, tutorial, username, usernames

10 Ways Social Media is Transforming our Culture and World It’s 2012, and yet I feel more calm about our future than ever before. The Internet has saved our asses, and we should celebrate. I’ve been on the Web for a long time, but every once in a while I have one of those tremendous moments when I have a mental flashback to these last 20 or so years… It happened today… one of my favorite Adele songs, writ large in a YouTube fan culture spectacular. Someone had pruned the 71 best YouTube covers of the track from the 350,000 or so available. Woven into a mash-up of all the covers in perfect synchrony. A Snippet of Magic I think it must have been magic that produced it. I mean, even if I had the skill, would I spend that time on a small gift to the Internet? But that’s what we’ve been doing. Leveraging the power of six degrees of separation. Uniting in common purpose and effort in ways that we had been rapidly losing. New Possibilities Created by Connections 1. 2. That will serve us well. 3. 4. We learn from each other. 5. 6. 7. 8. 9. 10. That’s amazing.

Your Klout Score Just Changed. Here’s Why « New York City Marketing Your Klout Score Just Changed. Here’s Why. Your Klout score may have just changed, by a lot. Tuesday the company rolled out updated scores for all of its users and began pushing out an updated Klout interface that focuses not on your Klout score, but the individual posts that got you there. “We went from about 100 variables that we were looking at to over 400,” Joe Fernandez, founder and CEO of Klout told Mashable. The service is looking at 12 billion data points per day across the seven social networks it looks at — 12 times more than it did previously. While things like your number of friends on Facebook and followers on Twitter still play a role in your overall score, Klout puts more weight on who those followers are and how you’re engaging with them. For instance, a like on your latest cat photo from Barack Obama will mean a lot more than a like from your coworker. Real-World Influence SEE ALSO: 10 Things You Didn’t Know About Klout Klout Moments Raising the Bar Like this: Like Loading...

Bad News For Bieber? Klout Unveils Redesign And A Scoring System That Looks At Real World Influence Klout, the site that aims to measure your online influence, has made some big changes to its scoring system, and it has a new look to match the new algorithm. Founder and CEO Joe Fernandez says that the old Klout score looked at less than 100 “signals”, while the new one looks at more than 400. Put another way, he says the amount of data points that the company analyzes daily is expanding from 1 billion to 12 billion. For the first time, Klout is including measures of real-world influence in its scores — in other words, it’s looking for signs that you’re Kind Of A Big Deal offline, even if you don’t have hundreds of thousands of followers on Twitter. Those real-world data points include your Wikipedia page (if you’re cool enough to have one — I’m not) and your job title on LinkedIn. As an example of how the score is changing, Fernandez notes that Justin Bieber previously had a score of 100, while President Barack Obama had a score of 94.

What Does Social Networks tell us about your Personality? What Does Social Networks tell us about your Personality? Social Networks A social network is a theoretical construct useful in the social sciences to study relationships between individuals, groups, organizations, or even entire societies. The term is used to describe a social structure determined by such interactions. The ties through which any given social unit connects represent the convergence of the various social contacts of that unit. This theoretical approach is, necessarily, relational. Developed in 1921, and still in use today, the MBTI presents a questionnaire designed to measure psychological preferences in how we all perceive the world and make decisions, with a resulting 16 possible psychological types, including extraversion (E), introversion (I), sensing (S), intuition (N) and so on. How might that apply to social media? CPP, the exclusive publisher of the MBTI, have produced this infographic which applies the test to social profiles. (Source: CPP) Vergelijkbare berichten:

Why Your Small Business Should Think Like a Comedian Like every small business, comedians know that social media is practically mandatory in order to get ahead. We're past the days of hesitancy toward having a Facebook page or Twitter account. Today, brands are more focused on how to stand out from all of the noise on social media. Yet it seems more recently that comedians are owning the social media space better than most small businesses. Louis C.K. went from stand-up artist to online entrepreneur, earning millions in the process. Every good comedian knows they have an audience to cater to, rather than winning everyone over. There are many ways that small businesses can learn from comedians. 1. The fastest way to establish a relationship, build trust and get a customer to value your presence is to make them laugh. Comedians are experts because they are active thinkers. 2. When it comes to building relationships and making sales, honesty is key. People trust online recommendations, ratings and reviews because they're from real people. 3.

9 Twitter Analytics & Statistics Tools Twitter Counter Twitter Counter is one of those sites that does require you to tie your twitter account to their app. However, like all stats sites on this list, I have had no adverse effects by having Twitter Counter tied to my account. Twitter Counter allows you to view information about the number of people who follow you. This site is nice for a quick overview of your popularity on Twitter, but one thing I do not like about the site is that, while the things I showed you are free, there are tiered "better" versions. It's a nice site, but the features are rather basic for the amount they charge for the tiered version. Tweet.Grader Tweet.Grader is brought to you by HubSpot, an awesome site where you can learn a lot about social networking. You don't have to allow access to your Twitter account in order to use this service, so it's awesome for seeing how you stack up against your competition.

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