Writing for the Web [How To] Write a Call-to-Action that Converts – With Case Studies Spend 50% of your time on the page headline and the rest on what your CTA says… The copy you use in your call-to-action (CTA) is just as important as the shape, size, and color of the button. Even minor changes can have significant impact on your conversion rate. This guide, packed with case studies, examples, and simple optimization principles, will teach you exactly how to write calls-to-action that convert. For some extra inspiration, check out “When CTA’s Attack: 10 Real-World Call To Action Examples“. What you need to understand about CTAs Your call-to-action represents the tipping point between bounce and conversion. Shape and color are important visual cues that help attract prospects’ attention to the placement of the button. But in that last critical moment, when the prospect has to make up her mind, the copy itself is what she’s going to interact with. Minor change on the page = Major impacts on conversion rates Tweaking a bit of button copy is a minor change on the page as a whole.
Free voice recognition Everybody loves controlling their smartphones with the power of their voices. Siri and Google Now let you dictate text messages, emails and some commands. It’s fun and useful, and for certain situations it can be a life-saver. Some people may have trouble typing or controlling their phones through touch. But did you know you can also talk to your computer? Few people seem to know that Windows and OS X have built-in accessibility options. Click here to learn how these can help make computing easier for the visually or hearing impaired. One of these accessibility options is built-in speech recognition. To fire up speech recognition in Windows 7, go to StartControl PanelSpeech Recognition. The system can be a little complicated at first. As... To continue reading sign in or join Kim's Club
groundwire West Coast firm transfers clients to experts in Plone hosting UPDATE Mar. 12th, 2013: The board at Groundwire asked us to share this official press release (PDF) to help explain what has happened. INDIANAPOLIS, Feb. 1, 2013 - Six Feet Up has acquired 110 Plone hosting clients from a partner in Seattle. Groundwire.org, an agency that helps non-profit organizations with their web strategy and development needs, has decided to exit the hosting business. They determined it was best for their clients to transfer all of their managed web hosting services to Six Feet Up. The clients will receive hosting, support, and Plone enhancements from Six Feet Up. “This is a significant expansion of Plone hosting clients that we serve.” said Six Feet Up CTO, Calvin Hendryx-Parker. Six Feet Up operates two data centers for Python-based web applications, like Plone, and specializes in developing and hosting sophisticated web applications. Plone is an open source enterprise web content management system.
como deben ser los CTA's Paid to write articles. Best article writing sites listed and reviewed. What Are the Best Practices for Web Writing? With an estimated 20 billion individual webpages and growing, it is easy to see the immediate need for even more electronic flotsam and jetsam floating around the Internet. After all, the Internet isn't going to write itself, despite the early promise of Google's top secret "Ten Thousand Monkeys With Laptops" program. For writers, the vastness and complete lack of self- editorial moxie found on the Internet makes it an ideal canvas for short, informative articles written for a general and often international audience. Inquiring minds really do want to know when the Germans attacked Pearl Harbor, or who really did put the "ram" in the "ram-a-lama ding dong". Go ahead, tell them. Writing for the Web does call for some morphing of traditional journalistic writing styles. The following is a crash course on how to create effective content for Internet websites, including pesky and gratuitous reminders of common grammatical errors and syntactical bloviating. Lists and Tables Grammatical Person
When CTA’s Attack! – 10 Real World Call To Action Examples CTA’s (Calls to action) are everywhere. They attack (see how I made the headline relevant?) our senses, and play trickery & mind games with our emotions. Next time you go for a walk, try to spend a little time in your customers shoes. This is exactly what I did. Here’s what I found… 1. This UFC fighter either has a broken rib that he’s trying to protect, or he just loves being punched in the face. What it teaches us Despite the stupidity of wanting to be punched in the head, you can’t argue with the effectiveness of this call to action. Verdict: WIN 2. A brilliant piece of creative thinking. Don’t forget the basics of matching supply with demand. The position of the message was equally important. 3. Good luck figuring out the most important message here. Too many CTAs is a bad thing. Verdict: FAIL 4. Here the signs clearly delineate where you should be going (walk on the left, cyclists on the right). Clear directional cues don’t even need writing. 5. Verdict: EPIC FAIL 6. 7. 8. 9. 10.
Copy CTA