Luxury brands tap into social media to reach Chinese customer Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts. CCTV’s Hu Xiaocen reports. Luxury brands tap into social media to reach Chinese customer Luxury brands tap into social media to reach Chinese customer Luxury brands have hit some bumps on the road to expanding their sales in China, so many are coming up with new ways to reach their customers, especially younger ones, by opening up more social media accounts. If you haven’t noticed, an increasing number of luxury brands are showing up somewhere new these days, especially with accounts on new media. Zhu said the way luxury brands are marketing has changed in recent years. Some of the brands even include an online shop in their social media accounts. “I value the quality and service of luxury brands so if I want to buy something, I will go to offline stores. Related April 8, 2016
Google Glass aims for high fashion with DVF collection Two months after Google Glass announced a deal with eyewear brands Ray-Ban and Oakley, it's made another foray into the fashion world with a exclusive Net-a-Porter collection designed by Diane von Furstenberg. "I'm old enough to have danced at Studio 54 and young enough not to have missed the digital revolution," the 68-year-old designer said in an Elle interview as she announced the collection, which includes five new frames and eight new shades. This marks the first time a third-party retailer (in this case, Net-a-Porter and Mr Porter) has been licensed to sell Glass, which was previously only available from Google. Von Furstenberg is something of a Google cheerleader in the fashion world. Will this finally make Glass fashionable? Between toxic tales of Glassholes recording people without their consent and Glass users being attacked by strangers, there's not much Glass could do to make its product less desirable at this stage.
London fashion week: why technology is in fashion | Media Network At London fashion week the multibillion dollar worlds of tech and fashion are colliding like never before. For many, the launch of Apple’s new watch, announced this week with impeccable timing to coincide with the global fashion weeks, will mark an important turning point for fashion tech, a new sector with huge potential for growth. While Apple’s entry into the market is almost guaranteed to boost the industry’s profile, in reality the fashion industry has been driving fashion tech for years. Fashion tech is much more than just tech inside a timepiece, and nowhere is this more apparent than in London. In 2010, London Fashion Week was the first in the world to grant access to the masses by live streaming the runways. Now, everyone has their smartphone camera primed, ready to make their contribution to the zeitgeist. The next generation of high tech fashionistas are already emerging. Two rising stars from this growing trend are Kate Unsworth and Roberta Lucca.
Fashion meets technology at #WWTO this week “If wearable tech is going to succeed, it needs to be worn,” says We Are Wearables Founder and BetaKit senior editor Tom Emrich. The ‘wearability’ of wearable tech is the main focus of this month’s We Are Wearables Toronto, lovingly called #WWTO, which has partnered up with Best Buy Canada for a fashion tech event. The event, which takes place at MaRS Discovery District Centre on Wednesday evening, will explore smart textiles, connected accessories, and the increasing influence of fashion on technology and vice versa. “If wearable tech is going to succeed, it needs to be worn.” – Tom Emrich, WWTO Among the companies participating at the event are Fossil, Garmin, Muse, Sensoria and Toronto’s Myant, a world-renowned innovation hub for designing, developing, and producing connected textile-based products, which recently produced a fashion show featuring its connected clothing at Toronto Men’s Fashion Week. BetaKit is a proud media sponsor of We Are Wearables Toronto
London Technology Week 2016 showcases British fashion technology This year's launch event of London Technology Week, Europe's largest festival of technology, is set to bring together some of the UK's leading fashion technology designers this week. London based fashion designer Brooke Roberts has been commissioned by London & Partners, the Mayor of London's promotional company, to curate the exhibition which is being displayed at the launch of the London Technology Week 2016. The installation includes a 3D printed wearable garment designed by Modeclix, the holographic intelligent mannequin from Headworks and a behind the scenes look at London Fashion Week using 360 degree video and content curated by creative communications agency Village. On display Among the fashion technologies exhibited at the event is Bruise Suit, developed by London's Royal College of Art, is an injury detection suit for disabled athletes with loss of sensation, enabling them to see injuries right when they happen. UK’s fashion technology sector Creative hub of technology revolution
15 Examples of How Technology Innovates Fashion It was the great Coco Chanel who once said, “Fashion changes, but style endures.” Well, regardless of your thoughts on the matter, there’s another thing that changes along with fashion. It is technology. With the amount of innovation happening these days, it kind of makes sense to bring the two together. By combining style and functionality, there have been a few people who have taken fashion to the next level. We can’t say for certain if they’ll actually catch on but these futuristic fashion styles do look pretty awesome. Recommended Reading: 10 Upcoming Technologies That May Change The World CHBL Jammer Coat This coat is designed by an Austrian architecture company, Coop Himmelb(L)au and you can use it to disappear. Rain Palette Since acid rain remains a threat to public health nowadays, the Korean-born, London-based designer Dahea Sun had invented a natural cabbage dyed dress that could act as a pH indicator when rain falls onto the fabric. BB. Karma Chameleon Project Intimacy 2.0
Alexander Wang Nicholas Ghesquiere Paul Smith Back Apple IP Case Samsung 05 August 2016 Scarlett Conlon ALEXANDER WANG, Nicholas Ghesquière, Paul Smith, Dries Van Noten, and Alber Elbaz are among the 111 high-profile designers and industry figures who have officially come out in support of Apple in its IP court case with Samsung. The Mac creator has been in a lengthy battle with the South Korean company since 2012, when it accused the latter of copying three of the main design elements of its ground-breaking iPhone: the rounded-corner front face, its bezel and its app-icon grid interface. So far, Samsung has been ordered to pay $1 billion to Apple, although has managed to reduce the sum to $548 million through a series of appeals, reports the Business of Fashion. The interest for the designers - who have all signed an "amicus brief", a legal document filed by people or brands not directly involved with a case but who have a strong interest in the subject matter and its outcome - is clear. Currently a date is set in court for Samsung and Apple on October 11.
Fashion’s most iconic political statements As the date of the UK election draws nearer, politicians have turned their attention to fashion and pop culture in an attempt to wrest the youth vote. David Cameron has claimed Kardashian kinship, Nick Clegg has starred in an “Uptown Funk” election anthem, and the Labour Party has channelled Katharine Hamnett with their “Hell Yes” slogan tee. These recent antics come as no surprise – fashion and politics have long been linked. Last week we paid tribute to Dame Vivienne Westwood’s best protests, one of the great masters of using fashion as a vehicle for social commentary. AW95’s “Highland Rape” show by Alexander McQueen saw the iconic provocateur present one of the most controversial fashion collections of all time. The pioneer of the political slogan t-shirt, Katharine Hamnett’s bold words printed on oversized tees have been mouthpieces for some of the most topical issues of the past four decades.