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Research on design and technology companies Le Monde Laura's Official Home On The Web Models of Models Written for Interactions magazine by Hugh Dubberly. Models are ideas about the world—how it might be organized and how it might work. Models describe relationships: parts that make up wholes; structures that bind them; and how parts behave in relation to one another. Models are ideas about the world— how it might be organized and how it might work. For example, the sun rises in the east, moves across the sky, and sets in the west. A representation of the Ptolemaic model of the “world system” — a geo-centric view. A representation of the Copernican model of the “solar system” — a helio-centric view. Making Sense and Guiding Action Models help us make sense of things. Observations can be a source of new models. Models are conjectures—hypotheses. Chris Argyris wrote, “Although people do not [always] behave congruently with their espoused theories [what they say], they do behave congruently with their theories-in-use [their mental models].” [4] Under this frame, models lead to action. Revise.
Le Blog d'Olivier Berruyer sur les crises actuelles NBC The Business Model Canvas - A Powerful Tool Alex Osterwalder, an author, speaker and consultant on business model innovation has developed a powerful tool to describe business models in a structured, simplified and understandable way. This was, together with an overview and synthesis of existing literature about business models, perhaps the main contribution with his dissertation on business models in 2004. It is also the basis for the beautiful book he is currently finalizing on the subject. Creating a common understanding A very valid point Osterwalder makes, that also Linder and Cantrall made in 2000, when discussing the confusion related to the concept of business models, is that many people speak about business models when they only mean parts of a business model. 9 elements mentioned by at least two other authors There are many different opinions among business practitioners and academics on how to define the term business model and what elements to include. Visual thinking My take on the business model canvas