London fashion week: why technology is in fashion | Media Network At London fashion week the multibillion dollar worlds of tech and fashion are colliding like never before. For many, the launch of Apple’s new watch, announced this week with impeccable timing to coincide with the global fashion weeks, will mark an important turning point for fashion tech, a new sector with huge potential for growth. While Apple’s entry into the market is almost guaranteed to boost the industry’s profile, in reality the fashion industry has been driving fashion tech for years. In 2010, London Fashion Week was the first in the world to grant access to the masses by live streaming the runways. Now, everyone has their smartphone camera primed, ready to make their contribution to the zeitgeist. The next generation of high tech fashionistas are already emerging. Two rising stars from this growing trend are Kate Unsworth and Roberta Lucca. Unsworth is a former model and mathematician bringing her two worlds together to create Kovert Designs, her own digital agency.
5 Tech Trends Transforming the Fashion Industry By Anish Singh, CTO, Fashion GPS The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” He’s right, which is why I’m not going to try to predict the future here. I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1. Or, for another example, imagine fashions that seamlessly and invisibly incorporate biofeedback to support an individual’s health and wellness. 2. 4. 5.
15 Examples of How Technology Innovates Fashion It was the great Coco Chanel who once said, “Fashion changes, but style endures.” Well, regardless of your thoughts on the matter, there’s another thing that changes along with fashion. It is technology. With the amount of innovation happening these days, it kind of makes sense to bring the two together. After all, technology opens up so much more possibilities. By combining style and functionality, there have been a few people who have taken fashion to the next level. We can’t say for certain if they’ll actually catch on but these futuristic fashion styles do look pretty awesome. Recommended Reading: 10 Upcoming Technologies That May Change The World CHBL Jammer Coat This coat is designed by an Austrian architecture company, Coop Himmelb(L)au and you can use it to disappear. Rain Palette BB. Karma Chameleon Project What if your energy could be harnessed and used to change the display of a specific fabric? Gaze activated dress This dress knows when you are looking at it. Intimacy 2.0
5 Technology Trends Transforming the Fashion Industry - Fashion GPSFashion GPS By Anish Singh, CTO, Fashion GPS The innovations taking place at the intersection of fashion and technology are profoundly amazing and transformative. In many respects, the fashion industry today bears little resemblance to that of a decade ago—and will change even more in the decade ahead. Legendary businessman Peter Drucker famously said, ”Trying to predict the future is like trying to drive down a country road at night with no lights while looking out the back window.” He’s right, which is why I’m not going to try to predict the future here. I am, however, going to energize your imagination with five trends that will help create that unpredictable future—trends that are taking shape right now, that Fashion GPS is tracking closely, and with which all of us in the fashion industry will need to grapple in the years ahead. 1. Or, for another example, imagine fashions that seamlessly and invisibly incorporate biofeedback to support an individual’s health and wellness. 2. 4. 5.
How Premium Fashion Brands Are Maximizing Their Social Media ROI Social media and digital technology have forever changed the retail industry. In 2011, brands and retailers have reached a tipping point, digital innovations have decentralized commerce, and real-time consumer demand for designer merchandise has forever changed retail production cycles. Many fashion brands, mocked for their inability to move with the web because of a fear of accessibility, are no longer fighting the flow. Through their embrace of social media and social commerce, fashion brands are now innovating and profiting from their online marketing strategies. Fashion Brands and Social Commerce In order to understand just how far fashion has come in the past few years, I spoke with James Gardner , CEO of CreateTheGroup , a New York-based digital firm that has established itself as a leader and pioneer in the fashion and luxury retail segments. Online shopping is becoming a socially connected event. Fashion Brands Seek New Technologies Luxury Retailers Adopt Private Sale Site Models
Burberry uses first ever Snapcode to let in-store customers unlock online Snapchat content The Snapcode allows in-store shoppers to scan a barcode using their mobile device to unlock content from Burberry’s new campaign for male fragrance Mr Burberry. Burberry is running the content on Snapchat’s Discover channel, offering access to style and fragrance content, including tailoring and grooming tips. The channel will also feature the full-length director’s cut and behind-the-scenes content from the campaign. The content will be available for two months. READ MORE: Burberry in Snapchat first as it premieres new fashion collection online Launching today (4 April) and directed by Oscar-winner Steve McQueen, the ad tells the story of a couple madly in love. From 25 April, there will be scent-dispensing posters in Knightsbridge, London, which will spray the fragrance directly onto the user’s wrist when inserted underneath the sensor. Customers are able to personalise their Mr. This is not the first time that the brand has used Snapchat and personalisation to engage consumers.
Technology’s Impact On Trend & Fashion Forecasting The Impact Of Social Media On Trend Forecasting After the Behind The Seams trend forecasting panel and Erin Weinger’s insights, I found that the panelists had only scratched the surface on the impact of digital media on trend forecasting. I wondered if online trending services and real-time forecasting were making traditional mediums obsolete. Digital Vs. With the exception of the Erin, most of the panelists respected online technology, but didn’t embrace them. “Tangibility and feeling something is one thing. My feeling is that digital has a positive impact on many traditional business to business services; including trend and merchandising services. Fascinated by the panel, I turned to two fashion industry fashion forecasting experts for West Coast and East Coast insights on fashion and technology. Industry Expert Ruth Staiman on Technology’s Impact On Forecasting Ruth Staiman, former fashion director for Bloomingdales and current CEO of The Fashion Office:
The Impact of Technology on Fashion Today Sunday, September 01, 2013 Fashion There is more to technology than computers and the Internet. When people think of technological innovations, focus is often placed on these aspects as if change can only happen to gadgets and other thingamajigs. Today's technology has largely impact most, if not all, aspects of our society. Automated Production and Fast-Paced Turnaround One notable effect that technology has on fashion is in its production. As technology become more automated, designing and discovery of new fabric, design or style is also becoming more fast-paced. Online Technology and Fashion Marketing Parallel to its impact on production, technology has also advanced the marketing aspect of fashion clothing, bags, accessories, and the likes. Fashion cycle nowadays largely involve the Internet. Influence on E-Commerce and Retail Technology Indeed, technological improvements in the last decade or so have continually delivered profound advances in the fashion industry. About the author: