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Instagram reveals just how addicted fashion fans are

Instagram reveals just how addicted fashion fans are
Certain labels might be banning it from their runway shows but, as a platform for discovering brands, following your favourite designers and as a democratising tool to grant virtual access behind the scenes of major fashion houses, Instagram is unmatched. Now, results of a new report compiled by the app on the habits of European fashion fans has revealed the ins and outs of Insta activity. In unsurprising news, The Feed Fashion report found that the clothes-minded among us dedicate a lot of time to ‘gramming. Compared to the average user, European Instagrammers with an interest in fashion post three times more than the rest, consume five times more photos and check feeds 15 times a day. It also seems that fashion is all about give and take when it comes to sharing the love on Instagram: your average European Instagrammer with an interest in high street fashion will follow 2.5 times more accounts than their non-sartorially obsessed counterparts, and in turn have 2.3 times more followers.

The Apple Watch Hermès and the brilliant minds behind it When is a watch not a watch? When is luxury not luxury? When is a collaboration not just about a shared business objective, but connecting a shared philosophy and love of craftsmanship? As Tim Cook said about the Apple Watch at its press conference this week – “We are just getting started.” Post-event at the Bill Graham Auditorium in San Francisco I’m sitting backstage with Sir Jony Ive, chief imagineer of the future, a remarkable designer who leaves more than a trace of his personality on his groundbreaking products. The Apple Watch Series 2 is swimmable, GPS-trackable and boasts a myriad of new features and apps. “This is a category right at the beginning,” says Ive of the watch’s ongoing evolution. Beyond pure functionality, the Apple Watch Hermès partnership introduces new styles, along with new colours of strap. “We care about a whole lot of things that people don’t see,” explains Ive. New colours include Rose Jaipur, Étoupe and Bleu Agate.

Vogue BBC Two Documentary Screening Air Date Picture credit: Linda Brownlee 24 August 2016 Scarlett Conlon FILMING has wrapped, production has finished, and the air date for the BBC Two documentary series depicting life at British Vogue, Absolutely Fashion: Inside British Vogue, has been confirmed. Documentary filmmaker Richard Macer was given unprecedented access to life at Vogue for nine months as it prepared for - and started celebrating - its centenary year. Related Gallery "At Vogue we are more used to being behind the lens than in front of it," said Shulman. Episode one picks up from the end of the spring/summer 2017 fashion shows in September 2015 and follows Shulman, fashion director Lucinda Chambers, creative director Jaime Perlman, fashion features director Sarah Harris, editor-at-large Fiona Golfar, and the wider Vogue team. Absolutely Fashion: Inside British Vogue, BBC Two, Thursday, September 8, 9pm.

London fashion week: why technology is in fashion | Media Network At London fashion week the multibillion dollar worlds of tech and fashion are colliding like never before. For many, the launch of Apple’s new watch, announced this week with impeccable timing to coincide with the global fashion weeks, will mark an important turning point for fashion tech, a new sector with huge potential for growth. While Apple’s entry into the market is almost guaranteed to boost the industry’s profile, in reality the fashion industry has been driving fashion tech for years. In 2010, London Fashion Week was the first in the world to grant access to the masses by live streaming the runways. Now, everyone has their smartphone camera primed, ready to make their contribution to the zeitgeist. The next generation of high tech fashionistas are already emerging. Two rising stars from this growing trend are Kate Unsworth and Roberta Lucca. Unsworth is a former model and mathematician bringing her two worlds together to create Kovert Designs, her own digital agency.

Apple's iOS 10 Arrives on September 13 Apple keeps rolling out news after its unveiling of the new iPhone 7, first with the arrival of MacOS Sierra on September 20 and now the news of iOS 10 being released on September 13. iOS 10 will be the biggest update to Apple’s mobile operating system to date and it will include a significant update to Apple’s favorite assistant Siri. Siri will now be able to improve image searchers, handle transcribing voicemails, and even write text messages. The lock screen will also include a number of changes as users will be able to interact with notifications and widgets using 3D Touch. The upgrade will be free for the following devices, iPhone 5 and higher, iPod touch 6th generation, iPad mini 2 and higher, and iPad 4th generation, as well as the subsequent iPad Air and iPad Pro models. For more information on iOS 10 head here.

Fashion meets the future as garments go hi-tech Social media users curate the runway at Fyodor Golan's London Fashion Week show An interactive garment created by Nokia Lumias became the world's first interactive smart skirt Celebrities including Alexa Chung and Pixie Geldof whip out their smartphones on the front row at London Fashion Week Apple launched its smart watch in September, allowing users to call and message friends with a click on the device Ralph Lauren's biometric shirt tracks your body's data before sending it to your smartphone Google Glass is often credited as the trailblazer of wearable tech, and the product has since been adopted by designer Diane von Furstenberg Jawbone Up tracks weight and fitness through its wristband and smartphone app, helping to integrate health management into your daily routine Fitbit has proved to be one of the most popular wearable creations, helping to fuse the gap between fashion and technology. Futuristic fashion "We have become better online than in stores.

"Technology is going to turn the entire fashion industry inside out" Fashion and technology: the digital revolution presents the "biggest challenge for fashion brands" according to digital fashion pioneer Francis Bitonti who asks: "How will an industry where value is communicated by exclusivity and craft cope with this new space?" (+ interview) The fashion industry has been slow to adapt to new technologies, says Bitonti, who warned: "Fashion brands are going to have to adapt to this, which is going to mean a shift in core values for many brands." The New York-based designer initially trained as an architect but has recently focussed on applying advanced manufacturing techniques to fashion, jewellery and accessories, including a 3D-printed dress for Dita von Teese and a pair of 3D-printed shoes. "We want to redevelop everything from design methodology to material and form, to distribution and production," he said. Bitonti berated the mainstream fashion industry for not being quicker to embrace technology. We don't live in a time for concepts and drawings.

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