Alexander Wang Partners with Adidas on New Unisex Collection

NEW YORK, United States — Designer Alexander Wang is, by his own description, a total sneakerhead. He once even designed a whole clothing collection around them, with dresses, tops and handbags emulating his favourite sneaks, like the classic white-and-green Adidas Stan Smith. Now, Wang has taken his sneaker love to a new level, partnering with Adidas for a line of apparel and footwear that seeks, in his words, to "disrupt" the famous Adidas look while still preserving its familiarity. One example: rotating the well-known trefoil logo upside down. Wang introduced the new line as a surprise finale to his Fashion Week runway show Saturday night, in a huge space on a Hudson River pier. Then they marched onto the runway, more than 70 of them, all clad in black, as the crowd — which included Madonna and Nicki Minaj — craned their necks and snapped endless photos. The 32-year-old designer is recognised as one of the most talented and busiest of his generation. By Jocelyn Noveck.

Gigi Hadid Tommy Hilfiger NYFW Spring 2017 Review The thing about celebrity tag-teamed collections and runway shows is that oftentimes, it's difficult to pay attention to the actual clothes. Like Kanye West's Yeezy Season 4 or last season's FENTY Rihanna by Puma debut, Gigi Hadid's partnership with designer Tommy Hilfiger was met with hype, anticipation, and crowds of screaming fans. And it was well warranted: Hadid is, of course, one of the most popular (and in-demand) models du jour and she wasn't staging any old catwalk — she was transforming New York's South Street Seaport into a carnival (rides, games, and boardwalk snacks included). So yes, there was a lot to look at on Friday evening's collaboration's launch, what with Taylor Swift, Kris Jenner, and Lewis Hamilton sitting front row; a massive ferris wheel glowing in the background; and thousands of teenagers vying to get a selfie with Hadid or any of the other famous members of her model squad. Click through to see (and shop!) Begin Slideshow

H&M Announces Designer Collaboration with Kenzo | News & Analysis | BoF STOCKHOLM, Sweden — Sweden's Hennes & Mauritz said on Wednesday its next designer collaboration would be with French upmarket fashion house Kenzo, which would create women's and men's collections as well as accessories for the budget apparel giant. H&M, the world's second-biggest fashion retailer after Zara owner Inditex said in a statement it would launch Kenzo's H&M collections in around 250 stores worldwide and online in November. Kenzo's apparel is known for its vivid colours and prints. H&M has collaborated regularly with upmarket fashion houses and celebrities for more than a decade as a part of its marketing strategy, with partners ranging from designers Karl Lagerfeld to Alexander Wang to football star David Beckham. As opposed to H&M, Spain's Inditex spends little on advertising campaigns and does not do designer collaborations. By Anna Ringstrom; editor: Alistair Scrutton.

Gucci Stores Get Marble Staircases as Luxury Brand Seeks Revival | | BoF MILAN, Italy — Velvet armchairs and marble staircases form the backdrop against which Gucci’s new creative director is basing his efforts to extend a revival at the ailing luxury brand. Alessandro Michele’s fall-winter collection is being shown in a lavish setting at Gucci’s flagship store in Milan that also includes vintage oriental rugs and plush carpets. The new design will be introduced at other Gucci outlets after Friday’s debut in the Italian fashion capital. The store format “is one of the ways in which we are communicating Gucci’s new identity,” Gucci Chief Executive Officer Marco Bizzarri said in a statement. Bizarri joined in January from Bottega Veneta, like Gucci owned by Kering SA. Kering brought in Bizzarri and promoted Michele to creative director earlier this year, tasking them with restoring growth at its biggest brand. Michele’s hotly anticipated spring-summer Gucci collection will go on show Wednesday during Milan fashion week.

Most Famous Fashion Brands | Luxurious Fashion Brands In this article we will talk about top 10 fashion luxury brands in the world. We all know that people are fond of fashion and want to wear something trendy. People purchase these brands to maintain their status and show off others. In past there was no trend of brands but in some recent years they have captured the whole market. Some major brands are famous all over the world and have captured the whole market like Louis Vuitton. Coach is a very famous company of America. Fendi is a very famous brand all over the world among the customers. Burberry is a very famous luxury brand that belongs to Britain. Cartier is a famous French brand that belongs to Paris. Chanel is a basically private company and belongs to France. Rolex is the most famous and luxurious company of the world for its watches. Prada is a very famous Italian brand that started to work in this field in 1913. Gucci is very famous brand among the customer and started to work in 1921.

Top 9 Pre-Runway Trends for SS17 London - Trend forecasting is by no means an easy feat. Fashion labels and retailers alike spend much time and money to ensure their designs are on trend and covetable once they hit the stores while turning to the bi-annual fashion weeks to act as their sound boarding. With the start of New York Fashion Week just around the corner, signalling the kick off the traditional calendar cycle, FashionUnited has teamed up with retail data agency Edited to present the top 9 pre-runway trends for spring/summer 2017. Instantly Covetable tems Since the emergrance of the "see now, buy now" model, the concept has rapidly become the talk of the season. This means that more brands and designers are like to incorporate more fall appropriate pieces into their SS17 collections to offer immediately for sale following their catwalk show or presentation. Bomber Jackets In addition, retailers across the globe continue to invest heavily in this new staple. Translucent and Sheers Bared Shoulders Slip Dresses Pleats