Challenges in Targeting Malaysia and What To Do About It - B2B Lead Generation Company Malaysia Asia is one gigantic market for internet users and has huge potentials for running business to business lead generation campaigns. With Singapore’s strong, limitless internet connection, and the Philippine’s reputation as one of the fastest growing number of internet savvies in the continent, Malaysia now shares a part of pie. But how far has lead generation gone in the Malaysia market? How do Malaysian businesses perceive or behave towards lead generation as part of their marketing strategies? Let’s probe. 1. Chinese, Indian, Eurasian and indigenous cultures comprise the Malaysian society. However, despite the notable growth of Malaysia’s economy, its people have kept a percentage of conservatism that depicts their stance on Lead Generation. How do we address this? “Send me the information first and I will take a look at it”, is the usual answer that you will hear from a prospect during a lead generation call. 2. How do we overcome this? 3. How do we cope with the challenge?
B2B Marketing in Malaysia: 5 Points on Enhancing Thought Leadership Want your brand to digitally dominate the Malaysian B2B arena? Call it a long shot, but it will be close to a possibility once you have established yourself as a thought leader and made important strides in terms of influencing buyer decisions. Crimson Marketing CEO Glen Gow has outlined five important points to building thought leadership. 1. Authenticity Is key According to Michael Brenner, former VP of Marketing and Content Strategy at SAP, in an article for Forbes, “thought leadership is simply about becoming an authority on relevant topics by delivering the answers to the biggest questions on the minds of your target audience.” Rather than push out half-baked content that’s merely trying to give the impression that you’re an authority in your field, you need to actually acquire the necessary knowledge and provide B2B buyers with purposeful, practical advice. 2. Do you know what pains your B2B buyers? 3. 4. You know the saying “out of sight, out of mind?” 5.
A “Do and Don’t” Guide for Start-Up Companies The image of the connected young adult has somehow become a prevalent reminder that we are currently living in a world where bright ideas can flourish and bring immense wealth to the people that generate them. We have passionate individuals starting small businesses in their basements, entertainers building their reputation through YouTube, and professionals wanting to start their own BPOs at a minimal yet sufficient budget. These people make up the allure of making it big for a small price. Right now, it seems that anyone can easily become an entrepreneur and we have social media to thank for it. All it takes is just a Facebook status update and a Tweet, right? In a Fortune.com article by Erin Griffith, nine out of ten start-up companies fail in the their first few months. Do create a product that people want. Do create effective messaging. Do focus on helping. Don’t be too technical. Don’t look ahead. Don’t annoy your clients.
How to Revive a Lead Gen Campaign Gone Dormant After the Lean Season No matter how good your business is, it will experience a slow season for one reason or another. Most businesses go through some of a dry spell – a time of year when sales drop off. It may be because of the weather, or a really bad economy, or in the case of B2B companies, a month or a season with lots of holidays. Whatever the reason, no business is exempt from this dreaded event, and certainly no businessman looks forward to the dip in revenue. There’s a silver lining to this. The methods you would use to generate sales during your peak season are probably going to be markedly different from those which you would employ in the slower part of the year. As is always the case, knowing the problem is half the solution. Taking a New Approach During the period when sales are down, it doesn’t mean that your customers just ceased to exist—they are still out there, and are likely planning their future purchases. Related: Sales Volume Freeze Over. Getting To Know Your Current Customers
Every Lead is Special (The Callbox Lead Nurturing Tool) - B2B Lead Generation Company Malaysia A repost from Callbox Singapore. Read the whole article here: Nurturing means to take care of something or someone to grow or develop or succeed. It requires continuous enrichment of knowledge and idea, and perpetual coaching on challenges met through the process. Callbox just thought exactly the same for You. The Callbox Pipeline’s Lead Nurturing Tool was created to ensure that the leads of your campaign are nurtured through all available channels – call, email, social, web, mobile, and postal mail – we leave no room for anything unattended. 1. 2. 3. Callbox aims to bring your business at its peak. About Rona Gumban Rona is the Production Leader for Callbox APAC clients.
B2B Lead Generation Malaysia: Three Hot Ways to Optimize your Marketing Automation Experience For many businesses, the challenge of generating more sales leads can be a life and death struggle. You have to admit that, without such business leads, your business would be having a hard time reaching sales goals and profits. For that reason, organizing and investing in a lead generation campaign is a necessity. While it is true that such marketing efforts come in many forms, you need to choose one that can bring in the most results. The reason why businesses come and go is due to their inability to capture a good portion of the market. Since marketing is an ever evolving art and science, we, as marketers, would be exposed to various tools and mediums that are aimed to attract the attention of business prospects. Social media is, for a lack of a better term, a social activity. Well, it also helps if you employ other mediums for your appointment setting efforts.
When Less is More: How to Make Prospects Buy From You Don’t sell to prospects who doesn’t have any intentions of purchasing. Instead, influence them! There’s a big difference between selling to someone and making that someone buy from you. Transcript: Do not ask, “Do you know…,” or it could open the door to “No.” - Ciaran McGuigan, “King of Cold Calling” and a “Sales Guru” Instead. Tip # 1 Identify the real issue why prospects don’t have interest in your product or service. “We don’t see the need to change.” As a sales rep, your goal is to help your prospect see the need to change by asking about their current setup. Ask… What are you using for your…? Related: How to Make Decision Makers Call Back or Reply to your Email Tip # 2 Put yourself in your buyer’s shoes. Related: Why Listening is an Important Component in Telemarketing Tip # 3 Analyze all issues identified. Ask yourself , “How can I help them that will make them decide to move ahead?” “We can help you with that! Want more sales strategies? Learn more sales and marketing tips today!
The Quintessential Guide to Building Trust for Better Business Effectiveness in Malaysia You can’t expect people to buy your product or service when they have second thoughts about engaging you the first time around. There are some companies that try to shorten the buying cycle with the expectation of getting as many closed sales as they want. But the truth is, even if you are able to generate high numbers of business leads within a single period, there is a small chance these leads will end up buying. In this sense, building trust can be a long and arduous process, but when it comes to acquiring high quality B2B leads and nurturing these leads into sales ready prospects, there are no shortcuts. Take time to read some of them and you’ll be winning sales like you’re winning in Tetris. Know your people. In B2B lead generation, you can’t go on contacting people without knowing who they are and what they currently want at first. Tip: Identify your key decision makers for lead generation Have your database cleansed and updated, get accurate information about your prospects now!
Malaysia IT Industry Watch: Cloudy with a Chance of Success - B2B Lead Generation Company Malaysia At the moment, it is difficult to predict exactly the way the global IT industry is heading. Analysts see persistent up and down trends in the demand for certain business solutions, creating a highly volatile climate based mostly on the rules of “chance.” One thing is certain however: There are a lot of opportunities to leverage. It is just a matter of identifying them and knowing how to realize effective results from them. In Malaysia, where the local IT market is regarded as a high-growth sector, entrepreneurs should know by now that they are in a good position to maximize their resources to attain better sales numbers. Right now, the growth of the Malaysian IT market depends heavily on three different technology drivers: Mobile and cloud computing. Hardware. Security. Competition with the IT industry can be challenging.