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131 (Legitimate) Link Building Strategies

131 (Legitimate) Link Building Strategies
Links matter. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. Whether you're starting from scratch or looking to further enhance your link profile, links remain a critical method of marketing. However, if you've been paying attention, you can see that link building is a constantly evolving practice. Certain tactics are overused then abused then penalized, with link builders running around trying to undo damage from techniques that worked well but maybe weren't 100 percent safe ideas. What follows is a list and discussion of 131 (legitimate) link building tactics, some of which worked just as well 10 years ago as they do today. Start With the Basics Ah, the basics...these are the tactics that can form the foundations of any link building campaign, no matter what your niche or budget. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. 20. Become a Content Provider 21. 22. 22. 23. 24. 25. 26. 27. 28. 29. 30. 31. 32. 33. 34.

Fifty Shades of Grey Hat SEO Today Jim Seward has the unenviable task of wading through the muddy waters of Grey Hat SEO including some of the most unethical and most deceptive SEO that is often classed as “grey”. We wouldn’t recommend most of the ideas and some points are pure satire, but as a talking point we would love to hear just how grey you feel each idea is. Her heart started to beat fast and she drew a sharp breath, she reached out to touch it, tentatively, slowly as if savouring the exquisitve agony. Firstly, I’ve not read 50 Shades of Grey and secondly I’m going to avoid as many possible references to throbbing members as possible in this article. I’ve always said that there is no such thing as strictly white hat SEO (or black hat for that matter) and everything is a shade of grey. I wrote a blog a couple of months ago about how all quality incoming links are paid links and I stand by that, any SEO who builds links is trying to manipulate the Google results. Grey Hat On Page Optimisation

Blekko Offers Fresher Index For SEO Purposes Blekko announced they have made improvements to their crawler and indexer to provide more up to date and fresher results to SEOs looking for SEO related data. Blekko, the Slashtag Search Engine, offers a nice set of free SEO tools. In fact, they pride themselves as being different by offering all these SEO tools for free. So much so, they upgraded their crawler and indexer to provide more up to date information specifically for SEO purposes. a Blekko wrote: When it comes to pages crawled, the sweet spot for blekko is a little more than 4 billion pages. Here is a screen shot: Both Google and Bing offer Webmaster Tools, while Google only shows you data about your web site, Bing recently added link explorer, a competitive link analysis tool. Related Topics: Blekko | Channel: Consumer

Koozai_Graeme: Any idea if there's an ope... 5 Little Known Facts About Google Analytics inShare31 Google Analytics may be "free" to get, but not free to "get right." Over the past couple of years, digital analysts have seen one major headline eclipse all other news. And that is of the emergence and now well-established hegemony of Google Analytics. Google Analytics, or "GA" as folks like to call it, has changed the analytics landscape. Or Is It Really That Simple? For some, it's really that simple. Where mainstream vendors send you expensive proposals, complicated account teams, service-level agreements, caveats, and contracts, GA sends you the tracking code. But there is an undertone of smug satisfaction in the GA paradigm as well. The unjustifiable satisfaction comes mainly from folks who throw the code out there and say they've "done analytics." The fact that GA is free makes the insouciance rather easy. Problem is, some people don't know what GA does and what it doesn't do. So here goes: No. 1: GA ignores data after a certain activity level has been reached. Make sure:

Why you need to be on Yelp right now! The other week Bing announced that it’ll be using Yelp to power it’s local search results and Apple announced its new iOS6 operating system featuring updated Siri and maps applications which will be powered from local business information from Yelp. Yelp is already one of the world’s largest local business information websites and with these partnerships each listing is likely to be given much more exposure. Worldwide, Yelp had around 71 million monthly unique visitors in Q2 2012 to its website and there are over 27 million user reviews now on the website. Bing has over 165 million users per month worldwide and there are 365 million iOS devices in the world on which 80% currently have the latest operating system installed. When iOS6 is released this autumn/fall most users are likely to upgrade to it. So this could equal over 290 million iOS6 users looking at Yelp business data every month. Let’s take a quick look at how business listing data will appear on Bing and on iOS devices…

Mike Essex: I Need Your Help: An Author's Marketing Challenge (#freebieman) On 27th July I’m conducting a big experiment and I need your help. With an awesome money-can’t buy prize for everyone who gets involved. It's been a year since I wrote my book - Free Stuff Everyday - my easy to follow guide on how to get products for free, and why that's great for companies too. I’ve tried various methods of promotion in the last year including paid adverts, publishing a print edition and generally trying to raise awareness through social media. That day is the 27th July. There's two reasons I'm doing this. The highest I’ve placed before is 900th which felt fantastic. The 2nd aspect is that the digital marketer in me would also love to see what happens when a book hits the top 100. There’s lots of ways you can help make this a reality: On the 27th July share a link to the book’s Amazon page with one of the links below: Amazon UK - If not in the UK or US please share the US link. The Reward

11 Tumblr Tips for Power Users Once you've mastered the basics of Tumblr, consider learning a few more tricks to make the blogging experience even easier. From browsing the dashboard to editing and publishing, the tips listed above can be valuable to seasoned Tumblr users like you — especially if you juggle more than one account. SEE ALSO: Inside Tumblr’s Memetastic New York HQ [PICS] Tumblr's minimal design may seem pretty straightforward, but the site has a few hidden tricks up its sleeve. What hidden tricks do you find useful on Tumblr?

Local Citation Building Tools Probably the biggest relief in the daily life of a local SEO, who inevitably needs to go the citation building road, is the presence of a number of great tools. And what is even nicer is that most of them are available for free (or at least have free versions). I outline my 5 favourites together with a brief description of how each of them could be incorporated in the local citation building process. GetListed.org Your LocalDashboard Specifics: It immediately shows inconsistent business information across the following local directories and business data providers: Google+ Local, Bing Business Portal, Express Update, LocalEze, Yelp, foursquare, Yahoo! Usage: Easy to make sure that the business information is consistent across the directories, covered by the tool. Country Coverage: USA, Canada, UK Price: Free Additional Reading: How to Squeeze Maximum Google Places Love from GetListed.org Scans (by Phil Rozek), Manage Local Citation Sources Using GetListed.org (by Travis Loncar)

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