KGen : Outil référencement d'analyse des mots-clés
Tool: URL Builder - Analytics Help
Generate custom campaign parameters for your advertising URLs. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. For example, the following link would allow you to identify the traffic to example.com that came from a particular email newsletter, as part of a particular campaign: You can create your URLs by hand or you can use a URL generator. the Google Analytics Campaign URL Builder for generating URLs to websites the Google Play URL Builder for generating URLs to apps on the Google Play Store the iOS Campaign Tracking URL Builder for generating URLs to apps on the Apple App Store Generate custom campaign parameters for your advertising URLs. You can add parameters (such as utm_source, utm_medium, and utm_campaign) to a URL to capture reporting data about the referring campaign. You can create your URLs by hand or you can use a URL generator.
55 SEO Productivity Tools
Looking for a new tool that will help you get the most out of your SEO campaigns? Consider any of the following programs that we use at Single Grain in order to maximize the efficiency of our SEO activities and our general productivity: Tool #1 – Google Adwords Keyword Research Tool Although the free Keyword Research Tool offered by Google’s Adwords doesn’t offer as many features as standalone SEO programs offer, this resource is a great option for checking general search, competition, and CPC metrics on the fly. Tool #2 – Google Trends With Google’s new freshness update in effect, picking up on and capturing breaking news stories and trends is a must for SEO. Tool #3 – Buzzfeed Another site we use to identify the hot trends within our industry in order to rank highly for QDF (query deserving freshness) SERPs is Buzzfeed, a popular news aggregation site that covers a wide variety of niches. Tool #4 – Google Insights for Search Tool #5 – Google Related Searches Tool #6 – Google Correlate
widgetOlab - Accueil
Defining Key Performance Indicators
Jason Burby | August 16, 2005 | 0 Comments inShare0 Defining the right metrics for your business. On my daily view of the Yahoo Web Analytics Forum, managed by Eric Peterson, I ran into an interesting question. An individual wanted to know about common key performance indicators (KPIs) for a specific industry. It got me thinking about what the right metrics are for an individual company. I kept changing the KPIs in my response as I thought through the different companies we've worked with. Webopedia.com defines a KPI this way: KPIs, or key performance indicators help organizations achieve organizational goals through the definition and measurement of progress. A few key components in this definition: "Organizational goals." In the past few years, a number of analytics tool providers have approached me about what "standard" KPIs they should build into their tracking tools. Once you've defined your KPIs, make sure you share them with the Web team and people driving site traffic.
Insights - How consumers think
How many times have you started reading an email on your phone while commuting, and then continued it on your laptop when you got home? Or perhaps you saw a commercial for a new car and then used your tablet to search for the specs and see it in action? If these things sound familiar, that’s because they’re all part of the new norm in multi-screen behavior. In “The New Multi-screen World: Understanding Cross-Platform Consumer Behavior,” we discovered that 90% of people move between devices to accomplish a goal, whether that’s on smartphones, PCs, tablets or TV. Click to enlarge Two primary ways we multi-screenIn understanding what it means to multi-screen, we discovered two main modes of usage:Sequential screening where we move from one device to another to complete a single goalSimultaneous screening where we use multiple devices at the same time So what does this all mean for marketers?
E-marketing : Actualité marketing, marques, communication, agences, publicité
Matt Cutts: Gadgets, Google, and SEO
Fitbit has discontinued their Fitbit One step trackers, which seems like a good opportunity to step back and reflect on wearing one for the last decade or so. I’ve enjoyed using Fitbit trackers, but the One devices seemed like they broke down too often. I’m pretty proud that I ended up earning all the activity-related Fitbit badges though: In 2013, I ran a 50 mile race and I took 110,472 steps that day. But the Rainbow badge was a little harder: 700 floors in one day. DC isn’t known for its high buildings. That’s how I found myself on a Sunday morning in July 2018. Wait a second–the badge is only for 700 floors, so why did I climb 800+ floors? Overall, Fitbit’s badges have probably pushed me to walk more, along with a goal to get 10,000 steps a day.
