Market Segmentation (Business Reference Services, Library of Congress) Compiled by Ellen Terrell Business Reference Services January 2005 Updated March 2013 "Know your market" is a mantra for marketing professionals. Sellers and advertisers want to be able to determine what the potential market is for their product or service, as well as the best ways to reach potential consumers. In order to know the potential market they must identify the characteristics of individuals likely to be interested in that particular product or service, establish how many such individuals there are, as well as study how these people behave and respond to particular advertising approaches. In short, demographic characteristics as well as behavior patterns are essential to niche marketing. This guide includes books and other resources that discuss marketing to particular segments of the population along with other sources that are important in determining the size and power of a particular market segment.
China: 2,000 Years of Income and Population Growth This graph shows the dramatic change in China's population and GDP per capita (especially in the last 200 years). Compare this to the graph of the World that I created earlier. {Click on the image to take a closer look} Data estimates for population and GDP per capita are from Angus Maddison Emeritus Professor, Faculty of Economics, University of Groningen. 1990 international Geary-Khamis dollars are purchasing power parities (PPPs) used to evaluate output which are calculated based on international prices. [tags]income distribution, population, GDP per Capita, economic history, income, history, China[/tags] Facebook Symbols (cool text character codes)
The Fortune 500 and Breaking Business News - Fortune on CNNMoney.com Companies are ranked by total revenues for their respective fiscal years. Included in the survey are companies that are incorporated in the U.S. and operate in the U.S. and file financial statements with a government agency. This includes private companies and cooperatives that file a 10-K or a comparable financial statement with a government agency, and mutual insurance companies that file with state regulators. It also includes companies that file with a government agency but are owned by private companies, domestic or foreign, that do not file such financial statements. Revenues Revenues are as reported, including revenues from discontinued operations when published. Profits Profits are shown after taxes, extraordinary credits or charges, cumulative effects of accounting changes, and noncontrolling interests (including subsidiary preferred dividends), but before preferred dividends of the company. Balance Sheet Assets are the company’s year-end total. Employees Earnings Per Share Medians
European markets recover, UK paper apologises for Société Générale rumours European markets picked up on Thursday morning after Wednesday’s fall, which was largely prompted by rumours that France was set to follow the US in losing its AAA credit rating. France’s Cac 40 bounced back after plunging 5.45 per cent Wednesday. The French government indignantly denied the credit-rating rumour yesterday, apparently reassuring the markets although economic indicators are still poor with unemployment rising again in May and June to 9.7 per cent. Société Générale’s shares were briefly suspended after losing 22.5 per cent at one point Wednesday and finishing the day 14.74 down. France’s second-largest bank, after BNP, was almost driven out of business thanks to rumours that it was on the brink of collapse. On Thursday evening, after Société Générale boss Frédéric Oudéa toured French media denouncing the report as “pure fantasy”, the paper printed an apology stating that it was untrue. French banks, including Société Générale, are heavily exposed to Greek and Italian debt.
Breathingearth - CO2, birth & death rates by country, simulated real-time Stats about all US cities - real estate, relocation info, house prices, home value estimator, recent sales, cost of living, crime, race, income, photos, education, maps, weather, houses, schools, neighborhoods, and more Paris property prices rocket A study of Paris and its suburbs compiled by notaries, who are responsible for property conveyancing in France, shows the biggest increase in prices for 20 years. The average price per square metre in the capital is now 8150 euros. The cheapest district is the racially and socially mixed 19th arrondissement on the northeastern edge of Paris at 6 350 euros per square metre. The 6th arrondissement, site of the Jardin de Luxembourg, and the shops of St. Germain des Prés, still associated with France's left-wing intellectuals, is now ironically the capital's most expensive area. Expect to pay 11 690 euros per square metre if you want to buy there. It costs over 10 000 euros per square metre in nearly all of central Paris (Ist, 4th, 5th, 6th, 7th and 8th arrondissements.) Experts say that prices will now stabilise after a springtime peak in sales.
Free Audio Books Sort by Titles Per Page 1 - 10 of 11101 Titles by Napoleon Hill Available on:Audio Download Inspired by an idea from Andrew Carnegie, Napoleon Hill devoted 25 years to what became his life's work and is now one of the most influential self development books of all time, Think and Grow Rich. Available on:Audio Download | Online Video This audio book, released by ThoughtAudio.com isolates everything uttered by Christ in the gospel according to Matthew. by Valmiki The Ramayan(a) is an ancient Sanskrit epic. by Martin Luther King, Jr. Available on:Online Audio | Online Video "I have a dream that one day this nation will rise up and live out the true meaning of its creed: "We hold these truths to be self-evident, that all men are created equal." by C.S. The entire Chronicles of Narnia read by Chrissi Hart for her Readings from Under the Grapevine podcast. by Dale Carnegie The Art of Public Speaking by Dale Carnegie and Joseph B. by Mallanaga Vatsyayana by Marcus Aurelius by Benjamin Franklin
Start — Small Business Nation What Are The Basic Steps For Starting A Business [SBA] Great tips on everything from financing to choosing a location What Are The Most Important Pre-Launch Business Decisions [SBA] Checking these boxes will ensure you’ve thought through key moves How to Find a Co-Founder [Guy Kawasaki] Tips on building your exec team from the famous Silicon Valley VC What You Need to Know About Your Market [SBA] Walkthrough on learning about your customers, your competitors, and your industry How to Put Together a Market Opportunity Analysis [Udacity] Great tips for completing a comprehensive market appraisal and developing a robust business plan How to Perform Market Segmentation [GreenBook] Explains how predictive segmentation parses the market into easily-identifiable and discrete market segments How to Write Your Business Plan [SBA] Walkthrough on writing a business plan and plotting out your market trajectory more generally What Business Licenses and Permits Do You Need?
Hundreds of protestors held in anti-Wall Street New York demo Some of those arrested at the Brooklyn Bridge on Saturday were released after a few hours, while others could be held for a day or could receive a court summons, police said. Activists belonging to the ‘Occupy Wall Street’ movement, many of whom have been camped out in Manhattan for two weeks, were detained during their latest and biggest demonstration so far. The movement said it had staked its ground in downtown Manhattan "as a symbolic gesture of our discontent with the current economic and political climate." The anti-Wall Street activists began their campaign by occupying Zuccotti Park, in the heart of Manhattan's financial district, on 17 September and have since held protests outside the New York Stock Exchange and NYPD headquarters. Saturday's protest forced authorities to shut down the Brooklyn Bridge for several hours as police placed protestors in handcuffs while others chanted slogans. According to organizers, around 3,000 people marched outside the bank.
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