Seven Predictions About the Future of Advertising
Let's start with what we know about media habits, structural changes in advertising practices, and advertising effectiveness. Credit: Paul Carlon Media habits People are NOT watching less TV. Over 95% of video watching hours still occur on TV. Advertising practices While Advertising spending is down because of the recession, TV, digital, and shopper marketing appear to be gaining share at the expense of radio and print (based on latest reports from TNS media). Structural changes It's about integration. Ad effectiveness Despite people saying in surveys they don't like advertising, it still works. At the ARF, our planning scenarios about advertising include: Both push and pull advertising will continue to work and will show growth once the economy rebounds. The evidence does not support the "advertising is dead" view that some express. Read more of Joel Rubinson's Brave New Marketing blog
70 High Quality and Very Detailed Adobe Illustrator Object Tutorials | DesignBeep
You know Adobe Illustrator is the most preferred vector illustration application.When it comes to technical drawing you can easily see the difference between Adobe Illustrator and other softwares.Although learning or becoming an expert is not as much easy as photoshop or other applications but when you see the results and discover advantages of using it you will not leave again.Be sure!! A month ago,we’ve collected Adobe Illustrator Character tutorials and this month we bring together the objects created using Adobe Illustrator.Some of them are for beginners and some are for experts. Realistic Video Projector Vector With Illustrator View Tutorial Illustrating a Business Briefcase in Windows 7 Style View Tutorial How to Create a Luxurious Gold Watch in Adobe Illustrator View Tutorial How To Create a Sleek DVD Player with Adobe Illustrator View Tutorial Realistic Camera View Tutorial Design Art Equipment Vector Illustrations View Tutorial How to Create a Fancy Gift Bow View Tutorial View Tutorial
Salesforce.com Steps Past CRM, Into Social Marketing - Software - Enterprise Applications
Radian6-powered services help companies capture, decipher, and respond to customer interactions across Facebook, Twitter, and other social networks. Salesforce.com took the next step toward becoming a new-era marketing player on Wednesday by announcing the Social Marketing Cloud, a collection of services aimed at helping companies to manage their brands and engage with customers across social sites such as Facebook, Twitter, and YouTube. The Social Marketing Cloud is the product of Radian6 (now Salesforce Radian6), the cloud-based social media monitoring service acquired this spring. The services are aimed at a business discipline that is rapidly changing. In the old marketing paradigm, companies tightly controlled their messages and customers lined up at stores and Web sites to do business with trusted brands. [ Want more on the maturation of a cloud innovator? Social Websites provides cloud-based Web content management capabilities through Salesforce.com's Siteforce system.
65 Very Useful Adobe Illustrator Character Tutorials To Help You Create Your Own | DesignBeep
In the last few years cartoon characters and mascots became very popular and you can see them everywhere.Creating these kind of characters is not hard but of course it not easy.As being a beginner in illustration i learnt a lot from the below tutorials.You can also create amazing characters and mascots especially for websites.(I do.)Adobe Illustrator is one the best application for creating vectoral graphics and today i’ve collected best tutorials which you can learn very detailed techniques and basic skills from beginners to advanced users. 1.How to Create a Vector Illustration and Prepare it for Micro-Stock Sale This tutorial details a professional workflow for creating vector illustrations and prepping the artwork for these sites. 2.How to Illustrate a LeBron James Cartoon Character Another good tutorial to create cartoon character using adobe Illustrator.The steps are described very detailed. 3.Create Your Own Leprechaun for St. Patrick’s Day Create yourself a wee Leprechaun for St.
20 creative guerilla marketing campaigns
We are so overwhelmed with advertising everywhere that it becomes hard for creative agencies to make ads that stand out. Guerilla advertising is a great way to make unusual, surrealistic visuals and situations that passers by will remember. Here is a selection. 1. The bench that turns you into a walking advertisement if you are wearing short shorts. 2. Pretty clever, the urinal that stands out. 3. Seen in New York, how would you not go grab a coffee there? 4. I would be curious to know how many people actually notice this ad. 5. Enter the shark, a cool optical illusion for this National Geographic ad on a bus. 6. Cool idea to promote the movie “The day after tomorrow”, it gives the illusion that NYC has been submerged by the waters. 7. Feels good not to be in the same category as the big boys. 8. Small but poweful, I think the message just got across the bridge. 9. Unmissable ad, I’m sure all the bowlers that went there remembered it. 10. 3M security glass 11. 12. 13. 14. 15. 16. 17.
Media Trends 2012: Bring It On
We talk to entertainment consumers all the time - about shows, about apps, about print, about themselves, about TV and other entertainment devices that use electricity. We talk with hundreds of people a year and survey thousands, especially adults under 30, but also people older and younger. This year, some trends emerged again and again. In how consumers are evolving in how they view and use television, below are OpenMind's Top Ten Trends for 2012. 1. 2. 3. Entertainment consumers love this delicious stuff, both the steaks and the McMuffins, and are creating their own personally programmed marathons to binge on their favorite flavors. For the viewers, this is partly about catching up on the important things one missed (The Wire, anyone?) If they're smart, they'll also look to involve multiple people in these private marathons - friendship circles, couples, families. 4. 5. Could a better economy translate into sunnier entertainment? 6. 7. 8. 9. 10. "Bring It On!" Photo: Shutterstock
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