The ultimate hair guide for every kind of girl
Fashion designer, Nishka Lulla System Professional Expert, Sabrina Hamened Rickshawali blogger, Anisha Dixit Actress, Amyra Dastur at the launch Model, Eelena Fernandes Model, Arshia Ahuja
How ethical fashion brands are marketing to conscious consumers
Eco-friendly fashion often comes with bit of a stigma. But while it was once thought of as uncool or only a concern for hippies, the tables appear to be turning. According to a recent Unilever study, sustainability issues are increasingly affecting shopping decisions, with 21% of people saying they would support brands that clearly convey sustainability aspects through their marketing and packaging. This extends beyond food and every day consumer goods into clothing, too, with a multitude of fashion brands subsequently taking environmental and ethical factors into consideration during the production process. That being said, research suggests that it’s not always easy to market eco-friendly fashion.
The rise of the conscious consumer
Today we are consumers who are ethically motivated and conscious of how the decisions we make as shoppers impact society. In fact, 90 per cent of global consumers are now more likely to switch to a brand associated with a good cause. The conscious consumer is on the rise and wielding influence on businesses like never before. Companies have traditionally implemented Corporate Social Responsibility (CSR) initiatives to convey their social values to consumers.
All the fashion essentials you need for your next safari holiday
Button-down military wool jacket, Marc Jacobs, Rs 94,080 'Trunk’ bag, Marni at Farfetch.com, Rs 86,675 Hemp braid and silk hat, Hermès, price on request Bracelet, Chloé, Rs 16,000 Printed jacket, Burberry, price on request
An Alternative To Consumerism Does Exist: The Performance Economy
LONDON, United Kingdom — Earlier this year, H&M announced its aim to be 100 percent circular and renewable by 2030. The ability to recycle this quantity without degradation would mean endless yet sustainable fast fashion. But is it really feasible for one of the world’s largest fast fashion retailers — which reported revenues of over $2 billion in 2016 — to "close the loop" in a little over a decade? By 2030 it is predicted that we will be using two Earths worth of resources and the demand for clothing is expected to have risen by 63 percent according to the Copenhagen Fashion Summit's recent Pulse of The Fashion Industry report written in collaboration with the Boston Consulting Group. As we hurtle along this trajectory, can we afford to put all our bets on being able to make current rates of fashion consumption sustainable?
History of Wellness — Global Wellness Institute
Ancient Wellness 3,000-1,500 BC: Ayurveda – originated as an oral tradition, later recorded in the Vedas, four sacred Hindu texts. A holistic system that strives to create harmony between body, mind and spirit, Ayurvedic regimens are tailored to each person’s unique consitution (their nutritional, exercise, social interaction and hygiene needs) – with the goal of maintaining a balance that prevents illness. Yoga and meditation are critical to the tradition, and are, of course, increasingly practiced worldwide. 3,000 – 2,000 BC: Traditional Chinese Medicine (TCM), one of the world’s oldest systems of medicine, develops.
Spring/Summer 2017 Fashion Trends: The 7 Looks You Need to Know
If you haven't already put your mind six months' ahead of the game to autumn/winter 2017, you'll find that spring/summer 2017's fashion trends have stylists, buyers, editors and anyone else who is interested super-duper, spin-around-your-closet excited. Why? Well, it's an inherently upbeat season.
Embracing Conscious Consumerism Helping Brands Win Loyalty
Patagonia's "Worn Wear" campaign film includes the story of Kristin Gates and her well-loved Patagonia hat (and jacket, apparently), which has accompanied her on over 10,000 miles of long-distance hikes. | Image credit: Patagonia This post is part of a series written by MBA and MPA candidates in Presidio Graduate School’s Managerial Marketing course, examining the role of marketing in advancing sustainability across all sectors. Safely into the New Year and facing the bills, it is a good time to reflect on the real meaning of the holidays and how marketing can be a force for a new approach to giving thanks and sharing with friends and family. There is a growing awareness of our culture’s consumerist nature and its effects on our environment and other communities, as well as our social interactions and relationships.
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