B2B Social Media Marketing Success Stories Take a moment to think about, and count, the number of B2C social media success stories that pop into your head. I’ll venture to guess that you could immediately name five to 10, if not many more. From Ford to Dell to Zappos to Best Buy, B2C social media winners – those organizations that caught on early and created a cult following of brand cheerleaders via the social web – are hard to miss. But how about the B2B social media winners? And yet, there are just as many B2B organizations successfully conquering social media. 1. Since 2007, AMEX OPEN has relied on its OPEN Forum to provide business advice and insight. The social site has been extremely successful, increasing unique visitors 525% over the past year – from 160,000 in December 2008 to nearly 1 million in December 2009. 2. It’s evident that the HSBC Business Network truly thrives on its members. The site’s homepage is populated with content from users: the most popular recent blog post, forum post and user profile. 3. 4. 5.
Wylio.com - free pictures via Wylio Créer et animer avec succès une FanPage sur Facebook Le mérite de cette conférence de Ruben Quinonès est d'expliquer simplement comment aller explorer toutes les possibilités de Facebook, possibilités que nous négligeons parfois... Le résumé (en anglais), de cette conférence est expliqué dans la suite de note. Tout le monde a l'impression de savoir mais oublie de remplir des champs ou d'utiliser des fonctionnalités intéressantes de Facebook. Ci-dessous, quelques exemples : Provide a practical lecture on implementing and growing Facebook fan pages. Writing good descriptions with search optimization in mind when users search for a service on Facebook.Architecture of a fan page – well thought out tabs on the Fan page. Part two of this session will touch on the elements of growing and sustaining a fan page: Engagement on Facebook: What is it? Part three of this session will involve growing your fan base: Running contests to increase your fan page views and or base.