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Technology Is Eating Fashion BANGKOK, Thailand — If you think you run a fashion business, you’re wrong. A technology business with a fashion focus? Sure. Anything else and you may as well wave the white flag, because the rules of the rag trade are changing. You’re either leading that change, or you’re a sitting duck ready to be picked off by a sharp-shooting tech juggernaut. index Best Lifestyle & Leisure News site AdvertiseTerms of UsePrivacy PolicyCookiesAdChoices © 2018 Cable News Network. Millennial Shopping Habits Are Changing Fashion - Here's How I made the mistake of asking a group of middle-aged relatives over the holidays what they thought of the current generation a.k.a. millennials. "Entitled." "They spend too much time on their phones." "Lazy." All followed by maddeningly smug head nods.

A Snapshot of Gen Z - How to differentiate them from Millennials Generation Z, also known as iGeneration, iGen, Post-Millennials, and the Homeland generation, will be the focus of the advertising industry itself before you can say “selfie.” Generation Z is defined as persons born between 1995 – 2009. The sweet spot for marketers is the 11 – 16 year old. Meet the teens making thousands from selling online Entrepreneurial teens are selling hyped merchandise on resale platforms such as Depop – and earning mega-bucks. Every Thursday morning, a snake-like queue forms outside streetwear brand Supreme’s store in Soho as fans line up in the hope of walking away with bags filled with limited edition clothing “dropped” that day. Among the fanatics are teenagers, and they’re not just there to boost the coolness of their wardrobe – they’ve come for the sole purpose of buying highly sought-after items to resell on Depop, a youth-targeted (54% of its users are aged 14 to 24) auction app. And it’s not just Supreme they’re lapping up.

7 Lessons For Retail in the Age of E-Commerce NEW YORK, United States — In 2011, when fashion industry veteran Rachel Shechtman decided to enter the world of physical retail, she knew the concept would, in many ways, have to serve as an antidote to the traditional store experience. The result was Story, a 2,000-square-foot shop that gets a complete makeover — with a new design, range of products and marketing message — every four to eight weeks. Five years on, Story has become one of the most interesting studies in how people want to shop today.

21 Social Media Marketing Statistics You Need to Know in 2017 @DreamGrow 2017 Since the 2018 version of this post was published, social media has grown to become an even more crucial element of digital communications strategies. Here, we have updated the stats for 2019 and added even more in order to highlight the social media trends that will influence marketing in 2019. Social media delivers measurable results in sales, leads, and branding. Why Women and Men Shop Differently Even Online Jokes about differences between male and female behavior are standard among comedians. So it’s quite strange that so many online shops have not payed any attention to differences between the genders. Women tend to love shopping and to see it as a free-time activity. They are more likely to make impulse buys and take advantage of offers. Men mostly buy just what they need – they go with a clear idea of what they are looking for, and try to spend as little time as possible.