Generation Z statistics: New report on the values, attitudes and behaviors of the post-Millennials Generation Z, the cohort born between 1996 and 2010, is ready for the spotlight. Finally escaping the shadows of the generations before them, many Gen Zers are now entering the workforce. As a result, their spending power, currently valued at $44 billion, is growing every day. Also known as Gen Z, iGeneration (iGen) or Net Gen, this cohort is massive and influential. In U.S. alone, there are 65 million of them. By 2020, Generation Z will account for 40 percent of all consumers in the U.S. Smart companies are beginning to shift focus and use customer intelligence on Generation Z to their advantage. Here are 20 Generation Z statistics from our study. Optimistic and self-assured Generation Z, more than any other generation, feels positive about the future. 42 percent of #GenerationZ are happy; 34 percent feel confident (TWEET THIS STAT) 88 percent of #GenerationZ are optimistic about their personal future (TWEET THIS STAT) Realistic techies A generation of streamers Snapchat Generation?
Brands Take Note: Gen Z Is Putting Its Money Where Its Values Are | Sustainable Brands Gen Z is bypassing the traditional political system and focusing on consumerism as a channel for change, according to new research from non-profit consultancy DoSomething Strategic. This generation is expecting brands to use their platform for good, especially as they feel that politicians and the political system have let them down. The study, titled “Dollars and Change: Young People Tap Brands as Agents of Social Change,” revealed that more than 76 percent of Gen Z has purchased or is open to purchasing a brand or product to support the issues that brand stands for. The study also found that Gen Z, defined in the survey as those aged 13-25 years old, are often misunderstood when it comes to their political descriptors. As a result, this generation has found it more impactful to use their voice and power for consumer activism. 53 percent of survey respondents have purchased a brand/product because they wanted to show support for the issues they stood up for/represented.
Marketing to Gen Z Women: Understanding the Next Consumers Born between the years of 1995 and 2012, Generation Z grew up with two features that leave marketers trying to understand what would be the best way to target this next wave of consumers. Discovering how to connect with them will be crucial as Generation Z will account for 40% of consumers by the year 2020. Women of Generation Z were amongst those that grew up during a time with heavy social influence and in the remnants of a financial crisis. The approaches that were taken to engage Millennials are not interchangeable with the methods used to attract Gen Z. Social values play a large role in reaching this demographic according to Anna Blue and Melissa Kilby, Co-Directors of the UN Foundation Girl Up. Purchasing power as a tool for activism is a new concept that Gen Z views as inherent to who they are as activists. Generation Z women place emphasis on authenticity. That doesn’t mean they’re frivolous spenders though.
A Snapshot of Gen Z - How to differentiate them from Millennials | MBuy Generation Z, also known as iGeneration, iGen, Post-Millennials, and the Homeland generation, will be the focus of the advertising industry itself before you can say “selfie.” Generation Z is defined as persons born between 1995 – 2009. The sweet spot for marketers is the 11 – 16 year old. Gen Zers are quite different than Millennials despite being referred to as ‘Millenials on Steroids,’ thus, brands cannot afford to simply replicate what they’re doing to reach millennials despite both having a heavy digital lifestyle. Digital is in Gen Z’s DNA If there’s one thing that marketers need to keep in mind, it’s that Gen Z will not remember a time before the internet. Based on this, marketers can conclude that more technology is better - more posts, more banner ads, more social platforms. The Evolving Social Perspective While 60% of both Millennials and Gen Zers are concerned that social media is too public, Gen Z is actually changing their online behavior and media consumption patterns.
Meet the teens making thousands from selling online | Money Entrepreneurial teens are selling hyped merchandise on resale platforms such as Depop – and earning mega-bucks. Every Thursday morning, a snake-like queue forms outside streetwear brand Supreme’s store in Soho as fans line up in the hope of walking away with bags filled with limited edition clothing “dropped” that day. Among the fanatics are teenagers, and they’re not just there to boost the coolness of their wardrobe – they’ve come for the sole purpose of buying highly sought-after items to resell on Depop, a youth-targeted (54% of its users are aged 14 to 24) auction app. And it’s not just Supreme they’re lapping up. Forget delivering newspapers or working shifts in the local supermarket. Reuben Wall was just 14 when he became hooked on selling items online after he bought one too many Rubik’s Cubes by accident. “I decided to sell the spare cube and I sold it for double the price that I got it for,” says Wall, now 18. Marian says it’s a win-win for the labels.
Top Marketing Strategies to Reach and Engage Millennial Women As a group, Millennials represent a major market force in terms of buying power, spending $200 billion per year. With women responsible for 85 percent of all U.S. consumer spending, that translates to $170 billion in spending power annually for Millennial women. That’s a lot of money on the table. And most marketers are already behind the ball because 84% of Millennials admit that they don’t trust advertising. Following are some ideas for building relationships with these important consumers. Where do Millennial women live online? Smart marketers create opportunities to connect openly with these women, either by participating in online conversations, using hashtags or creating giveaways. And while it’s safe to say most Millennial women live and breathe online, they also rely on in-person conversations to sway purchases. As a marketer you must speak her language if you want to catch the eye of a Millennial woman. And those houses they haven’t been buying?
Generation Z: What they want from brands and businesses Here's another thought, from a teen entrepreneur: "As somebody running a magazine, I have to be a bit of a double agent, speaking Gen Z but also corporation (speak) because we need money to run things, so we have to milk the cow. I mean it's a cow, it has no brain." Faith in companies is a big issue for this group, with 43 percent trusting long-established brands. But corporates better tread carefully, according to one respondent. The report, authored by consultancy Irregular Labs, surveyed 500 13- to-24-year-old females online last October and did in-depth interviews with 500 more. "We think that political organizations, brands and non-profits need to need to know what they think," Logan said in an email to CNBC.
How Millennials and Gen Z Are Making Money off the Resale Market Bree Person, a 22-year-old SUNY Purchase senior, understands the challenges of being a cash-strapped college student. “I know what it’s like to [not be able] to afford different things,” she said. As she prepares to return to campus this month, Person — like many of her millennial and Gen-Z cohorts — will utilize various resale sites and technologies as a means to discover unique product and make extra money. According to a 2017 annual report by fashion resale website ThredUp, the market is valued at $18 billion. In addition, accessibility to luxury product at lower prices draws in college students, typically shopping on a budget, and entices them to both shop and sell on luxury consignment websites such as The RealReal and ThredUp. Kathleen Weng, VP of merchandising for ThredUp, said it offers price points accessible to virtually everyone. Like ThredUp, the RealReal’s inventory of designer labels also covers a range of price points that appeal to a wide demographic. Resale’s Young Voices