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» Low-budget Prototyping Techniques Johnny Holland “We won’t be doing any user testing for this project. There’s just no budget for it, and we don’t have time.” Hear this often? We do, particularly since we work in Ireland – a small country with similarly small companies and budgets. However, we believe user research is too important to give up. In this article, we’ll talk about one technique known as fast prototyping, and how we effectively used it in a recent project for Vodafone Ireland. Background: Vodafone Ireland The Vodafone Ireland webiste Our task was to redesign the Vodafone Ireland information architecture (IA), which the company had quite simply outgrown. Why Prototype? Card sorting is great for defining natural associations among a selection of words and objects, and really helpful in deconstructing concepts into logical groupings. True, prototyping doesn’t provide the volume of statistical data you’d get from a large group of card sorters. Making the Prototypes Static Pages – Image Map Prototypes Forms – Image Map + HTML