Monitor Digital Buzz Blog | Digital Campaigns, Online Marketing, Social & More. The Cambridge Group MarketingSherpa Booz & Company Nielsen Understanding how your brand is doing online is about more than clicks and page views. It’s about the audience. Nielsen’s comprehensive and innovative online measurement methodologies analyze consumer behavior and trends, advertising effectiveness, brand advocacy, social media buzz and more to provide a 360 degree view of how consumers engage with online media. Our approach doesn’t stop at the computer screen because we understand that online audiences don’t just consume digital “cookies” -- they’re a shopper, a car-pooling power mom, a TV watcher, a tweeter and a texter. How We Do It Planning Analysis Nielsen’s hybrid audience measurement portfolio provides valuable insights used for buying and selling media. At the heart of our hybrid audience measurement is an understanding of consumer behavior. Panel recruitment In Flight & Post-Campaign Analysis Why Nielsen? Trusted: Nielsen’s Media Research Council (MRC) approved desktop meter ensures that we’re measuring people, not just machines.
PwC Achieve your strategic intent Help your organisation achieve its full potential Operate globally Stay ahead with the right business model Grow revenue Deliver customer value and grow your business Grow and innovate Drive innovation that delivers Achieving breakthrough innovation and growth Find out more Giving your organisation the best opportunity to reach its full potential Find out more Aligning your business to achieve smoother operations, greater profitability and more sustainable growth Find out more Improving interaction with your customers Find out more Developing new innovative businesses, products and services Find out more Achieving breakthrough innovation and growth Find out more Consulting We help organisations to work smarter and grow faster. Strategy& Changing the game for our clients Together, PwC and Strategy& are helping clients develop practical strategies to address their biggest challenges - and turn ideas into action. Learn more PwC’s 6th Annual Digital IQ Survey
The Echo Boom Bomb Point B