The Savvy Marketer

Effective Lead Generation Channels to Watch For... Digital marketing, or marketing in general, is highly dependent on using different techniques to facilitate the acquisition of leads and their proper conversion into sales. However, with the advent of new technology, lead generation has become a process that has continued to reinvent itself. In fact, it is so dynamic that sometimes we end up in a haze just trying to keep up with the times. In this short article, we will be discussing a few of lead generation channels that are worth your valuable time. A Guide to Planning Your Marketing Campaigns for Q3 (and Q4) The third quarter of the year or simply Q3 is probably the most fun — it’s summer. It is also peppered with holidays and other significant events, such as Wimbledon and Independence Day. It’s also the wedding season! Just thinking of them makes you think of fun and vacation as well.

Savvy Ways to Identify and Qualify B2B Decision Makers We’ve all been there before; we have a hot lead and the company that we’re pitching to looks like they need our product or service. However, the challenge is still to qualify B2B decision makers because at the end of the day, a lead is just a lead if no conversion has taken place. Qualifying eads in the B2B realm might seem to be a daunting task, but it isn’t that difficult. In this article, we’ll help you identify the ways that you can reach the real decision makers in any organization that you have a hot lead in. Content Marketing Hacks: 5 Things You Should Be Writing for Cloud Buyers Migrating to cloud is no longer an issue of choice. More so because newer software are making it easier to migrate to the cloud, so integration is less of a headache for technical teams. This year, majority of CIOs plan a cloud-first strategy for enterprise applications according to a survey done by Bitglass. However, this does not mean cloud vendors should have it easy, some cloud marketer does it wrong but that didn’t stop them. Buyers can always postpone adoption as a result of challenges. Vendors should well take this to heart if they want to speed up the process.

A Rundown of Top Payroll Software and How to market them In February, around 212,000 jobs were opened up in the United States’ private sector. While employment crawls at a slow pace, the fact that more and more companies are hiring additional personnel shows that the United States economy is gradually regaining ground. Employment confidence is undeniably on the rise, but there are still a lot more for companies to consider along the lines of organizing manpower, particularly payroll management. They need to make sure that their systems are free from committing errors that can have financial impacts. Luckily, the IT industry has developed important products that meet the requirements of certain companies as they seek to streamline their payroll activities.

Conversations to Conversions: A Rundown of the Top Email Writing Tips According to numbers by Ascend2, at least 82% of B2B and B2C companies are handling email marketing campaigns. And there are several reasons for this. For one, email continues to be an effective means of communicating a brand’s products and services owing to how well it can educate and ultimately convince prospects to make a purchase. In fact, a great deal of a company’s total revenue is due in part through email marketing campaigns – at least those that approach email writing with a keen eye for detail and, more importantly, a great deal of knowledge on what makes people respond to a message in their inboxes. Writing email copy may seem like a piece of cake to anyone outside the B2B world, but it actually involves a lot more effort and creativity.

10 Affordable Marketing Ideas for Software Startups At the way things are going at the moment, people continue to look towards the IT industry for solutions in everyday life. Complex tasks have become simpler through automated systems and mobile applications. This is not to mention the fact that nearly all other areas of society depend on software and IT products to streamline routine processes. Nowhere has this been truer than in the B2B industry. 5 Ways to Find the Right Buyers for your ERP Software In the IT industry, when selling enterprise resource planning or ERP software, you will need to focus your time and energy on marketing your product’s features to the right people. However, attracting the right buyers poses as much a challenge as providing sales with high quality B2B leads. This is usually reflected by how difficult it is to know what buyers want. In order to find ERP leads, you will need to understand a few simple things first before starting your IT lead generation campaign. Know what certain segments want

Best Marketing Tips for Internet Service Providers “We’ll give in to your Need for Speed” Would this do for an ISP marketing slogan? In today’s cutthroat internet business, ISPs need to act more proactively in creating the best marketing gimmicks that sell. Providing customers with a mere basic internet connection to be able to do standard web activities like accessing email accounts, browse or post on social networking sites or download files, are not enough to sustain business stability and continuous patronage. ISPs need to come up with something new all the time.

Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist ABOUT The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. The company is an event specialist mainly for IT and Software industries providing Signature Campaigns, Event Management, Retail Services, Partner Programmes and Content Development in Singapore, Malaysia and Indonesia, and had ran several successful events for IT giants like Intel and Microsoft. As the Client’s reputation grew in 2007, more industry giants like Bosch, Castrol, DiGi and Disney Channel entrusted them to handle major events which brought them more acclaim in the region. ABOUT The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. Weeding Out Junk Leads with Predictive Lead Scoring Guide [FREE EBOOK] Download our free ebook: If you’re having a hard time figuring out which among the thousands of leads in your pipeline should be passed to sales and which ones should be nurtured further, then predictive lead scoring may just be the right tool for the job. This eBook is a primer on predictive lead scoring. It walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Read this eBook to find out: What is lead scoring and why does it matter?