17 Lead Generation Stats that Prove Marketing Automation Works Investing in marketing automation can be a hard thing to decide on for a marketer, especially now that a lot of people are seriously doubting its value. Marketing automation has always been about enabling marketers to set off messages based on visitors’ actions on a site, sending messages when they are most relevant rather than spammy. On paper, it looks like a huge deal of help for email marketers to boost lead generation efforts, and people are starting to buy into it. To help you make a decision, here’s a collection of lead generation statistics that testify to the utility of marketing automation: 1) 28% of marketers saw an increase in revenue per sale attributable to marketing automation – Chief Marketer 2) 75% of companies using marketing automation see ROI within 12 months, 44% within 6 months – Focus Research 3) Companies using marketing automation source 45% more pipeline than those who don’t use marketing automation – Marketo
Callbox Passes Diagnostic Test with Flying Colors Campaign Type Lead Generation Target Industries Laboratory and collection sites, Staffing and temporary agencies, Security agencies, Rehabilitation centers, Probation, Occupational health & Behavioral health Target Contacts C-suite, Quality Analyst, Portfolio Manager, COO, CIO, CTO, Physicians, Manager/Director or PICs The Client Incorporated in 2002, The Client is a National O.E.M. and distributor of in-vitro diagnostic products, selling 2 million drug tests annually and growing into one of the largest distributors of rapid on-site drug tests in the United States. The Challenge In line with its primary goal to provide high quality drug testing products with outstanding service at affordable prices, the company sought the assistance of a business solutions partner to be able to reach and capture a chunk of the market shared with competitors. Campaign Type Lead Generation Target Industries Target Contacts The Client The Challenge
Case Study: Capturing Advertisers for Upscale Direct Mailer The Client The Client is a $50 million direct mail company delivering upscale prospects to advertisers of high-end products and services. They link people in upscale owner-occupied homes with the products and services they desire. Their decks reach approximately 11 million unique homes a year, an annual circulation of more than 44 million card pack impressions. Based in Tampa, Fla., the Client has 78 franchisees in 125 markets. The Challenge Despite its huge client base and nationwide coverage, the Client needed a partner to provide them with a steady flow of advertisers. The Callbox Solution An Appointment Setting Campaign was launched to capture advertisers that catered to affluent homeowners. Assessment and List Preparation After consultations with the Client about their goals and identifying their target market, the Callbox team put their expertise to work starting with the preparation of the list of advertisers. Cold Calling and Appointment Setting The Results
Lead Generation for Medical and Healthcare - Healthcare Leads Callbox designs and implements a solid healthcare lead generation platform to produce healthcare sales leads. With extensive experience in B2B appointment setting and lead generation for healthcare and medical industry, we segment profitable markets, generate warm healthcare leads, and set appointments with qualified targets. Engage with C-level decision makers Attract healthcare managers, directors, and other decision-makers in various healthcare institutions such as doctors’ offices, health clinics, dental clinics, nursing homes, veterinary clinics, hospitals, and medical centers with the use of our smart marketing technology, the Callbox Pipeline, and proven prospecting processes. We’ve been helping healthcare companies for 14 years including:
Callbox Dishes Out The Leads The Client The Client is one of the premier retailers of Dish Network, the United States’ lowest priced all digital satellite provider. Dish Network offers a variety of HD programming such as theater-quality movie channels, educational and nature programming, Pay-Per-View HD movies, and HD broadcasts of special events, including concerts, boxing matches and professional sporting events. The Client offers TV and entertainment packages that are put together to give choice and value, loaded with popular options for a low price as well as very affordable equipment upgrades. The Challenge Providing satellite sales, installation and service throughout the US was not easy for the Client which was a young company.
IT Lead Generation: Why Stories Matter When it comes down to marketing IT and software products, we in the industry know for a fact that buyers need a little more than a cleverly crafted tagline and logo to get a sales appointment from interested clients. The thing is, long-term client engagements are extensive (hence “long term”) because it doesn’t really make sense when you promote sophisticated IT and software equipment without first exploring why it matters to the people that need them. This obviously is the task of IT lead generation: creating stories that nurture interest over time. With that considered, you might be thinking, “Okay the longer I spend time with my audience, the more closer I am to getting a sale.” Well yes, but in most cases no. While it’s true that longer engagements offer a deeper insight into clients, it is the act of convincing them to take action that really matters. Weigh in on current info For this, invoking the journalist within you is crucial. Case studies How To’s
Top Sales Lead Generation Services of 2017 | Comparakeet Features Do you want to hand over your entire sales and marketing campaign to a sales lead generation company? Or do you need more hand-holding because you don’t have enough dedicated staff to monitor and develop sales strategies? Does your company have an existing CRM (customer relationship management) platform or do you need access to these tools and databases? Comparakeet has profiled potential partners for your business which should give you and your staff the tools to determine which company is the right fit for you! Just remember, a sales team needs to sell - not waste their time verifying leads! Pricing Here’s the big elephant in the room! My Database is Bigger Than Your Database. Every sales lead generation company claims they have the biggest and best database. Ease of Use A well-designed lead generator website should communicate who they are and what they can do in order to make each visitor a paying customer. Customer Support Need help?
Case Study: Singaporean Research and Consulting Company Strides into US Market with Callbox The Client The Client is a leading provider of research-based, go-to-market intelligence and business consulting services supporting expansion into emerging markets across Asia-Pacific, Europe, Latin America, and the Middle East. It has worked with over 50 Global Fortune 1000 companies in solving market growth and entry problems, and has supported export promotion, Foreign Direct Investment attraction, and policy formulation programs of various government agencies in 15 countries. Its high profile clients include Honda, Philips, Kohler, Yamaha Motors, Tupperware, Schneider Electric, and the Malaysian Rubber Export Promotion Council. The Challenge The Client, based in Singapore, wanted to expand its operations into the US to capture contracts with larger companies. The Client wanted direct communication opportunities with prospects of larger prospects and decided to partner with Callbox to design an outbound telemarketing campaign. The Callbox Solution The Results
Callbox Gives HR Consulting Client Base a Boost The Client partnered with Callbox after a stringent RFP process, pointing to the latter’s substantial roster of satisfied customers in Singapore as a key differentiator. The Callbox team then worked alongside representatives from the Client to plan out the objectives, activities, and timelines for an integrated appointment setting campaign. The overall strategy centered on engaging prospects through targeted calls complemented by timely email touch points. Some campaign activities that contributed to its success were: 1. 2. 3.
Callbox: Opening Communication Lines Industry Telecommunications, VoIP, Business Phone Systems, Networking Solutions Location Downers Grove, IL, United States Headquarters Campaign Type Lead Generation, Appointment Setting Target Location Target Contacts CIO, CTO, IT Director, System Administrator, Infrastructure Manager The Client The Client is a leader in the SMB marketplace for Business Phone Systems and Applications. The Challenge The Client’s objective was to see an increase in the number of its sales leads so that it could service more customers in the areas where its facilities were located. Drive Event Attendees Through These Effective Methods As a business owner, you are basically aware of the potential that corporate events have towards the bottom line. It is interesting to note that conferences and seminars can provide ample opportunities to generate high-quality leads and foster better client relations. In fact, Statista shows that at least 79% of marketers in the United States are able to get quality leads mainly through event marketing. The Event Marketing Institute, on the other hand, has pointed out that at least 74% of event attendees have a positive view of a brand being promoted through an event. This would obviously entail securing better positions to acquire more sales appointments. From this, we can all assume that corporate events are the way to go in terms of establishing better client relations and increasing profit margins significantly. No doubt that marketing your event and getting people to sign up for them can be a difficult task to handle. Venue IS a priority. Listen to your audience. One word: Giveaways.
TELECOM COMPANIES SAYS CONTENT MARKETING IS ‘WORTH’ THEIR FORTUNE Finding the Target Audience and providing Relatable Content An article in Huffington Post shares a story about telecom industry newcomer Virgin mobile, which had a hard time catching up with its more established competitors. Their research team found out that they have a bigger chance of leveling the playing field if they targeted the younger consumers, specifically the 18–24 age group. They discovered that most of these people complain about high monthly charges for voice usage — a service very few even use. Taking advantage of their prepaid services, Virgin Mobile launched a campaign with data usage. But Virgin did not stop there. As a way to engage their target audience, Virgin partnered with the popular, ever-viral website BuzzFeed, putting content at the forefront of their campaign. The result? VirginMobileFeed — an entertainment hub featuring live streams of pop music, viral content and direct links to Virgin’s various social media channels, including Tumblr, Instagram and Twitter.
Case Study: IT Firm Uses Callbox to Divide and Conquer Market The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutions used by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promote its products. While the telemarketing company was able to deliver good numbers, the Client recognized that much of its time was spent meeting and dealing with people who were not ready to engage or ultimately unqualified. To make best use of its in-house resources, the Client saw the need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. The Client The Client is a renowned IT consulting firm based in the US. The Challenge The Client hired a North American telemarketing firm to promote its products.
Callbox Seamlessly Pivots Campaign as HR Software Firm Rebrands 1. The Client submitted a list of 300 companies (100 from each target country) for Callbox to profile. 2. 3. 1. 2. 3.