Using Hashtags for Marketing - Smart Insights Digital Marketing No major campaign today is complete without a hashtag, but where did the trend start? A timeline of the evolution of the hashtag: August 2007 – Hashtags first proposed for use on TwitterJuly 2009 – Twitter officially embraces the hashtag linking to a list of all tweets for anything proceeded by #January 2011 – Instagram add hashtag supportSpring 2011 – Twitter plays a role in the Civil unrest of the Arab Spring. #Bahrain becomes one of the most used hashtags of all timeOctober 2011 – Google+ begins automatically linking all hashtags in postsJanuary 2013 – Half of Superbowl ads include a hashtagJune 2013 – Facebook begins supporting hashtagsOctober 2013 – The Advertising Standards Authority (UK) and the FTC (USA) state that adverts made via a celebrities Twitter page should incorporate the hashtag “#ad The purpose of Hashtags Hashtags can help make the connection in the consumer's mind between a social media concept and a brand and its campaigns such as an offer or regular content.
Fashion Marketing | How Are Fashion Brands Using Social Media? How are fashion brands using Social Media? ICAAL Academy Graduate, Chantelle Wilson explains… We all seem to be so obsessed with Social Media. From caring about how many likes we get on a selfie, to lusting over bloggers and pointlessly scrolling through our newsfeed every morning. Remember that time when you weren’t in a relationship unless it was Facebook official? Some people will say that Social Media is the worst thing that has happened to us and others believe that it’s the best. No one can deny however, it’s influence over purchase decisions. The pervasiveness of Social Media in today’s environment has meant that many of us now rely heavily on our Smart Phones. From marketing to advertising and customer service, Social Media has had a huge impact on how industries interact and engage with consumers. The fashion industry is a great example of an industry allocating a big chunk of marketing to Social Media. Instagram Kiki Georgiou from the Independent says: Snapchat Influencer Marketing
The Evolution of Influencer Marketing - Trends & Developments For 2017 | gShift Influencer marketing is on the rise and has been for a few years now. Brands are increasingly seeing the value in using influencers to reach their specific audience, especially since traditional advertising has a harder time of breaking through. According to AdWeek 2016, the general population has an attention span of only 8 seconds. Marketers need to find a way of cutting through the noise and capturing the attention of their targeted audience. If you are new to the idea of influencer marketing, you may still be thinking of nothing but celebrity endorsements, but the industry has moved well beyond those days. “You don’t need Kim Kardashian as an influencer, you just need the Kim Kardashian of your world.” Below we examine how influencer marketing has changed, the laws which have be constructed as a result and some of the trends to consider moving forward. History of Influencer Marketing You’re probably asking yourself, where did influencer marketing come from? Trends for 2017
Using Many Social Media Platforms Linked With Depression, Anxiety Risk | Psychiatric News Research has suggested a link between spending extended time on social media and experiencing negative mental health outcomes. New evidence suggests that whether it’s distracted attention from using multiple social media outlets or the emotional consequences of a negative online experience, it’s the quality—not so much the quantity—of social media engagement that may affect mood and well-being. iStock/HStocks A study published online in Computers in Human Behavior on December 10, 2016, found that the use of multiple social media platforms is more strongly associated with depression and anxiety among young adults than time spent online. These findings come from a national survey of 1,787 young adults that asked about their use of 11 popular social media platforms: Facebook, YouTube, Twitter, Google Plus, Instagram, Snapchat, Reddit, Tumblr, Pinterest, Vine, and LinkedIn. Some of Davila’s studies on social media and behavior support a causal role for social media use.
index Best Lifestyle & Leisure News site AdvertiseTerms of UsePrivacy PolicyCookiesAdChoices © 2018 Cable News Network. Turner Broadcasting System, Inc. By continuing to browse our site you agree to our use of cookies, revised Privacy Policy and Terms of Use. I agree Millennial ‘influencers’ who are the new stars of web advertising | Fashion Seven years ago, Chiara Ferragni was a fledgling 23-year-old fashion blogger, studying law at university in Milan. She never finished her degree, but now lives in a $3.5m Los Angeles mansion packed with antiques, and spends her days travelling the world in midriff-revealing tops, Gucci sweatshirts, cut-off jeans and a collection of Louis Vuitton. How do we know this? Every day, the “Blonde Salad” shares images of her gilded lifestyle with her 9.6 million followers on Instagram, making her one of the cult celebrities of the social media world. On her 30th birthday earlier this month, her boyfriend, Italian rapper Fedez, proposed on stage in Verona, singing a song dedicated to her at a concert broadcast live to their home nation. To those unfamiliar with the machinations of social media, it is highly likely Ferragni had a commercial arrangement with these luxury brands, keen to tap into an audience that wants to emulate her lifestyle.
Are Blogs a Reliable Source of Information? Are Online Blogs Really as Reliable as They Seem? These days, it seems like everyone is a blogger. Social media sites are bursting with links to blog posts on every subject under the sun. Want to get information on the best types of vegetable gardens to grow in the city? There’s a blog for that. Wondering if technology is destroying the framework of American society? As digital news is taking precedence over many traditional news mediums, more and more people are gaining access to information like never before. Reasons to Trust Online Blogs Blogs can provide readers with insider information. The Two Main Problems With Many Online Blogs Blogs can be subjective. Because of these two significant problems, it can be difficult to know whether or not your readers will trust the information they find in the blogs you create. Yes.
From tarot cards to macabre hoodies: why witchcraft is all the rage | Fashion Vivienne Westwood dedicated her 1983 collection to witches, and paganism and the occult was a recurring theme for Alexander McQueen, who traced his family tree back to the Salem witch trials. But this autumn, supernatural vibrations are being felt by a new generation, as witches cast their spell over everything from fashion to politics. “I’ve always loved witches,” says designer Edward Meadham, as he explains his inspirations for his latest collection. “In my work I have always tried to distort the perceived meanings of the visual female archetypes, including witches,” he says. Fashion fans will know Meadham from cult label Meadham Kirchhoff, which is now closed. Meadham is not the only designer flirting with witch style this season. The Love Witch’s lurid style owes much to the campy horror movies of the 60s and 70s. Witchcraft also has a rich visual legacy in the music industry. Love’s grungy 90s aesthetic was a reference point for Meadham in particular.
Key Influencer Marketing Trends for 2017 If you thought influencer marketing was big in 2016, you thought wrong. At its core, Influencer Marketing is about to explode this year. This year, marketers are doubling down on their influencer marketing efforts, increasing their budgets to include the tactic as a strategic piece of their overall marketing mix. A recent survey has it that around 84% marketers have at least one influencer marketing campaign planned for 2017. There is no denying that traditional ads are no longer as appealing to consumers as they once were. Influencer marketing leverages the popularity and trend-setting power of influencers. Influencer Marketing Trends That will Dominate in 2017 In the 2000s, social marketing was the hot trend, then came content marketing and today, it is influencer marketing. Influencer marketing is further aided by the fact the online consumers are preferably keeping a distance from most forms of ads. Influencers Or Celebrities? Branded Content Will Make Its Way Nativity Will Increase