Storytelling infographic : What really makes a good story? In a recent post, I noted that the term ‘storytelling’ is being applied to more and more types of content, not all of them proper stories. On top of that, there’s often an over-emphasis on the channels and media used for storytelling at the expense of the stories themselves. But all that begs the question: what does make a good story? This post draws on academic research into political storytelling, and other sources, to argue that the most effective commercial stories share seven closely related characteristics: drama, familiarity, simplicity, immersion, relatability, agency and trust in the teller. (Discussion continues below infographic.) Drama Stories need dramatic development and emotional dynamics. At the very broadest level, drama is the spark that animates all creative forms of advertising and marketing. Just as drama turns a benefit into a creative concept, so it turns a neutral sequence of events into a story. Drama is linked to both trust and relatability. Familiarity Simplicity
How to teach ... storytelling | Teacher Network Once upon a time (16 years ago, to be precise), National Storytelling Week was born. The good folk of the Society for Storytelling were determined to spread a love of the art form throughout the nation – and so it came to pass, with theatres, museums, schools, hospitals, spoken-word venues and even care homes bringing the joy of a good yarn to people of all ages (and they all lived happily ever after). The festival is celebrated this year from 30 January to 6 February, and if you’d like to turn your class into a room full of raconteurs, we’ve got resources to help you do it. A good place to start is this guide, also from the Society for Storytelling, on the educational processes that take place as children learn from hearing and engaging with stories. This guide for parents can also be handed out to encourage storytelling at home. Primary You can also introduce them to some of the greats of cinematic storytelling, with resources from IntoFilm. Secondary Since you’re here …
Best Presentation Software List: Complete 2017 Guide — Slidebean Any presentation tool must have three fundamental functions: A text editor: to input the contents of the presentation. An import function: to insert and manipulate images and other content. A slide-show or presenter mode: that displays the content in a nice, formatted way. Slide shows often consist of a combination of text, video, images and charts. Their primary function is displaying clear, readable and summarized data to an audience. Most presentations are shared and presented on a larger screen or through a digital projector. What makes a good presentation tool? The functions and results of presentation programs has evolved significantly in the past decades, since the original launch of ‘Presenter’ (the PowerPoint predecessor) in 1984. For the purposes of this article we are going to classify all presentation tools using 3 variables that we consider extremely important: Ease of use: ★ ★ ★ ★ ★ This rating looks at the learning curve, or time required to learn to use the platform.
22 forme di narrazione per scrittori e storyteller Quanti modi esistono per raccontare una storia? O, meglio, quante forme di racconto possiamo usare per la nostra storia? In ogni progetto narrativo va decisa anche la struttura del racconto – romanzo, racconto propriamente detto, dramma teatrale, storytelling, fino ai progetti transmediali – e le sue caratteristiche. In questo post ho elencato 22 forme narrative che possono essere utili a chi scrive, a chi deve raccontare per lavoro o per puro piacere personale. Libro-gioco o librogame (Gamebook) Un gamebook è un libro a lettura dinamica, potremmo dire, un libro in cui il lettore partecipa alla storia compiendo scelte in modo autonomo e non secondo le consuete regole impostate dall’autore. A differenza di un libro comune, quindi, il lettore non si limita a seguire la traccia delineata dall’autore, ma può far compiere ai personaggi altre azioni. Possiamo oggi parlare di due tipi di libro-gioco: i librogame cartacei e i gamebook digitali. Narrazione ipertestuale (Hypertext fiction) Spin-off
Sutori: presentare una lezione e coinvolgere la classe | animatoredigitale Sutori è una stimolante piattaforma che si basa su quello che gli anglosassoni chiamano “digital storytelling”, ovvero uno spazio virtuale che consente all’utente di “raccontare una storia” integrandola ad immagini, video, suoni e, addirittura, forum e sondaggi. Da qui si percepisce che Sutori assolva anche ad una valenza social, finalizzata a coinvolgere chi legge secondo l’ottica del 2.0 (quindi non solo lettura passiva, ma interazione diretta). Diciamo subito che Sutori è una delle tante opzioni in materia di storytelling ma mi piace proporvelo perché fa parte di uno dei miei classici strumenti, sempre presenti nella cassetta degli attrezzi. Per avere subito idea di cosa sia uno storytelling, potete cominciare ad esplorare i vari esempi qui. Vediamo ora, passo dopo passo, come organizzare una lezione. ISCRIZIONE: ci si deve iscrivere. In fondo trovare pure lo spazio per la bibliografia e i credit. Se volete visionare il lavoro utilizzato per questo post, cliccate qui. (Riccardo Storti)
"The Periodic Table of Storytelling" Reveals the Elements of Telling a Good S... Dmitri Mendeleev might have designed the original periodic table – a graphic representation of all the basic building blocks of the universe – but artist James Harris has done something way cool with that template -- the Periodic Table of Storytelling. That’s right. Harris has taken all the tropes, archetypes and clichés found in movies (not to mention TV, comic books, literature, video and even professional wrestling) and synthesized them into an elegantly realized chart. Instead of grouping the elements by noble gases or metals, Harris has organized them by story elements -- structure, plot devices, hero archetypes. Each element is linked to a vast wiki that gives definitions and examples. Below the chart, Harris has even created story molecules for a few specific movies. via No Film School Related Content: Pixar’s 22 Rules of Storytelling Ira Glass, the Host of This American Life, Breaks Down the Fine Art of Storytelling World’s Smallest Periodic Table on a Human Hair
Networked Knowledge and Combinatorial Creativity By Maria Popova In May, I had the pleasure of speaking at the wonderful Creative Mornings free lecture series masterminded by my studiomate Tina of Swiss Miss fame. I spoke about Networked Knowledge and Combinatorial Creativity, something at the heart of Brain Pickings and of increasing importance as we face our present information reality. These are pages from the most famous florilegium, completed by Thomas of Ireland in the 14th century. In talking about these medieval manuscripts, Adam Gopnik writes in The New Yorker: Our minds were altered less by books than by index slips.” Which is interesting, recognizing not only the absolute vale of content but also its relational value, the value not just of information itself but also of information architecture, not just of content but also of content curation. You may have heard this anecdote. Here’s the same sentiment from iconic designer Paula Scher on the creation of the famous Citi logo: Kind of LEGOs. And I like this last part. Do stuff.
54 Flipped Classroom Tools For Teachers And Students - 54 Flipped Classroom Tools For Teachers And Students by TeachThought Staff The flipped classroom has continued to enjoy momentum years after its introduction, speaking to its flexible nature, and to the need for a real change in thinking in how we think of time and space in education. Technology has been, more than anything else, the catalyst for the flipped movement. With YouTube now nearly as ubiquitous as the television in many homes, access to video content is more seamless than ever. Further, teachers have taken advantage of not just video channels but a collective video literacy to realize the potential of flipping the classroom. Below is a list 54 flipped classrooms tools for teachers and students–both equally important because in a flipped classroom, both teachers and students are consistently interacting with technology, often independently and asynchronously. 54 Flipped Classroom Tools For Teachers And Students
The cognitive importance of storytelling - Christopher S. Penn Marketing Blog Last week, I shared Dr. Klaus Oberauer’s research into how working memory operates and how multitasking is more fiction than reality. One of the key findings in Dr. Oberauer’s work is that there are three functional components of working memory: the active center of attention that is being processed by the brain, the active data being stored in working memory, and passive working memory that is associatively linked to long-term memory. For example, let’s say we’re at a networking event, a mixer or a reception. We may be paying attention to the person in front of us and listening to what they have to say. The answer is in Dr. So what does this have to do with storytelling? This is one of the many reasons that content marketing using pop culture is so powerful and effective; you’re essentially using existing stories and the pre-formed associations to quickly build more links from active working memory to passive working memory to long-term memory.
Storytelling step by step inCondividi (Contributo originale di Anna Rita Vizzari) Le sezioni in cui si articola il presente contributo sono le seguenti (cliccando si approda alle singole sezioni): A) Che cos’è e a che cosa serve lo Storytelling. B) Tipologie di “prodotto” di Storytelling. Lo Storytelling è il procedimento del narrare una storia con obiettivi precisi: Qua ci interessa particolarmente il Digital Storytelling, ossia la narrazione che viene effettuata con strumenti digitali: questa categoria a volte viene considerata di per sé stante e altre volte viene considerata comprensiva di altre fra quelle sotto riportate, il cui nome fa riferimento al medium o allo strumento al quale si ricorre per la narrazione. Quali tipologie di “prodotto” si possono realizzare con il Digital Storytelling? In genere, quando si parla di prodotti legati allo Storytelling si individuano 3 fasi: 1) Pre-produzione, 2) Produzione, 3) Post-produzione. Vediamo ora i singoli step. In Inglese In Italiano AA.VV.