How to Handle Early Sales Objections, According to Science [VIDEO] Objections pop up anywhere in the sales process. We know they prevent deals from closing. But they also stop sales conversations from moving forward. That’s why you need to handle early sales objections. With a little help from science, these obstacles become guideposts. Related: 4 Ways to Get Past Gatekeepers and Reach Prospects Every Time [VIDEO] Objection: “Just send me some info…” How to Respond: “Sure, I want to make sure I send the right info. Why it Works: This uses the ‘Context Effect’ in psychology.The context surrounding an event affects how it’s perceived. Related: How to Respond to “Send Me More Information” Objection: “We already work with your competitor.” How to Respond: “That’s great. Why it Works: This response reverses the direction of change.It’s the best way to overcome status quo bias. Related: The Perfect Response to “We Are Currently Working With Your Competitor” Objection: “Call me back in 6 months…” How to Respond: “What are your company’s other priorities right now?”
Choosing the Right Document Management System | ITSalesLeads As more and more companies, businesses, and organizations want to have paperless offices, managers are turning to Document Management Systems (DMS) or Electronic Document Management (EDM) systems to gain a competitive advantage. A document management system enables organizations to electronically store, retrieve, manage, deliver, and authorize business documents. It also enables the automated capture and verification of purchase invoice data, reducing manual data entry. Any business that wants to transition to paperless management of documents couldn’t find a more opportune time to switch: these days, the costs of disk storage and other hardware have significantly fallen, while internet connections have improved speeds. However, with so many document management system providers in the market today, choosing the right supplier has become more confusing than actually managing your documents. The Benefits of a DMS You might also like: What IT Leaders can Learn from (the fall of) Nokia
Demand Generation: Callbox Takes Business Loans Marketing from “Laid back” to “Look out! We’re back!” Industry Financial Services Headquarters NSW, Australia Campaign Type Lead Generation, Appointment Setting Target Location Target Industries Retail Services, Freight Services Target Contacts CFO, Finance Director, Finance Manager The Client The Client is a financial company that offers unsecured business loans to small and medium businesses in New South Wales, Australia. The Challenge The Client kept its good business reputation among customers which enabled them to sustain a good number of customers in their database until competitors grew and mushroomed in the market, offering similar financing options which threatened to kill much of their business.
Callbox Pipeline CRM - Lead Management and Marketing Automation 2. Running your Lead Generation Program EMAIL: Lead Nurture Tool We use the powerful Lead Nurture Tool to launch your multi-channel, multi-step campaign to nurture your leads over a period of time, until they are ready to become customers. See how the Lead Nurture Tool works VOICE: SMART Calling SMART Calling is designed to get your Callbox Team to call your prospects at times when engagement and conversion rates are most optimal, leading to a higher percentage of success. Get the inside look on SMART Calling SOCIAL: Business Connections Callbox Pipeline’s social media feature allows your Callbox team to systematically scour the web for prospects whose profiles match those that are in your list and connect with them. CHAT: SalesChat 365 Callbox’s 24/7 live chat service for your business allows us to take sales-related inquiries, qualify them for you and even book them for appointments. This is how we make SalesChat 365 work Feed your curiosity – read about Remarketing here
How Quantum Computing is Going to Influence Business Top 10 Tech Niches to Invest in for the Year (Salesforce) | ITSalesLeads Innovation continues to define the IT and software development industry. At the moment, there are countless niches that companies can take advantage of in terms of developing better products and services. And then are there predictions on the possible challenges marketers will face in five years’ time. These will bring an enormous impact on the tech market that that will sweep marketers off their feet when they are not prepared for them. This infographic by Salesforce enumerates the top technology trends of the year and other developments crucial toward developing better strategies and putting resources on the most appropriate and lucrative areas. Related Post: A Rundown of IT Innovations as Seen on CES 2015
Customized Content: A Massive Marketing Hit for B2B IT Companies When you listen to a record, common music fan as you are, you do not wallow in the technical aspect or the science involved in the production of what you are hearing. You simply let your mind drift with the tones as they penetrate your soul, invoking memories of lost love or teenage angst. Pseudo-philosophizing aside, we can relate that experience to organizing a multi-channel B2B marketing program. Much like music, generating B2B leads highlights one important factor: subjectivity. Companies in the IT industry recently have wanted to provide their target audiences with dynamic and individualized content. The industry has been experiencing steady growth, and companies are expected to increase their budgets for producing and distributing customized content to their target audience. Spend time researching. Creating customized content involves a great deal of knowing what the market wants. Segment your audience. Find the right tools. Share and interact.
Callbox provides Multi-touch, Multi-channel strategy Callbox provides Multi-touch, Multi-channel strategy – helping global businesses generate qualified sales leads, reach their target customers and boost conversion rates with sales prospecting. Backed by 14 years of experience in specialized industries and intuitive marketing technology, we give you the ability to scale your sales team to a marketing powerhouse as we utilize our mastery of the prospecting process. We connect with your decision makers through live, one-on-one conversations enhanced through email, social media, search, and direct marketing channels throughout different points in the conversion cycle. Equipped with an understanding of your business requirements, we design a lead generation solution that delivers simply what you need: qualified sales leads and appointments.
Why Omni-Channel Marketing is Ideal for IT and Software? “You are in a dilemma between love and life”. A chiromancer told me and it’s true. It’s amazing how these palmists foretell the future, recall the past and see the present – your feelings, your thoughts and even your plans. But at some point, looking ahead is a real wise move, like Omni Channel Marketing. Omni Channel Marketing is the modern, major change in the customer journey; it anticipates the customer’s seamless buying behavior from point A to point B; a one-on-one communication with consumers through different channels and the many devices they use. Convenience, is the best alias for Omni Channel Marketing, making the customer’s buying experience evolve with the powerful and advanced technologies of sales and marketing. In this article by Marketo in which they featured John Bowden, Senior VP of Customer Care at Time Warner cable. Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. Be the customer Measure the Data
Why Bad Telemarketing is the Real Problem Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. For one, many people have mentioned having a bad experience or two with a telemarketer. Indeed, people have their own opinions about the practice of cold-calling, but generally, everyone seems to have this idea that telemarketing is something to be avoided like the plague, or worn out literary clichés. Anyway, it is still important to note that telemarketing is a staple in every B2B enterprise’s attempts to generate high-quality leads. It is just that not a lot of people have a favorable view towards telemarketing, and for reasons that are too obvious right from the get-go. One reason is that telemarketers have become too persistent that they would often engage a lead during the most unlikely hours. What most people, particularly executives, know is that telemarketing remains to be a force to reckon with. So, now, why all the bad rap? Basically, we should begin by asking ourselves “What is telemarketing for?”
Be a SMART Marketer, Know the Best Time to Call your Prospects When is the best time to post on social media? Maybe between 7 to 9 in the morning before classes and office hours start, 5 pm till late evening, weekends, or just anytime a thought or a moment that deserves a click comes up; regardless of who likes, reacts or shares the post. In business, you couldn’t care less on your social media posts. According to The Social Media Hat there are optimum post times for businesses to catch the majority of followers when they are most active. Worst Time: Facebook: 8pm – 8amTwitter: 8pm – 9amGoogle+: 6am – 8amPinterest: 5pm – 7pm Best Time: Facebook: 1pm – 4pmTwitter: 1pm – 3pmGoogle+: 9am – 11amPinterest: 2pm – 4pm, 8pm – 1am The social media posting data was probed not solely for users to maximize the peak exposure period but to enable them to reach target followers at a time when they are most active and ready to respond. The same tactic works well for marketers in analyzing the best time to call prospects. Here’s a quick walk-through of SMART Calling
Callbox Gives HR Consulting Client Base a Boost [CASE STUDY] The Client partnered with Callbox after a stringent RFP process, pointing to the latter’s substantial roster of satisfied customers in Singapore as a key differentiator. The Callbox team then worked alongside representatives from the Client to plan out the objectives, activities, and timelines for an integrated appointment setting campaign. The overall strategy centered on engaging prospects through targeted calls complemented by timely email touch points. The Client wanted the campaign to focus only on companies operating in Singapore and excluded firms providing consulting and training services. Some campaign activities that contributed to its success were: 1. 2. 3. 150+ Software/Tech Marketing Stats to Help You Plan for 2018 - Callboxinc.com - B2B Lead Generation Company Looking for solid stats to support your 2018 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook. This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. These stats cover recent trends, usage, strategies/tactics, benchmarks, budget/spending, and barriers/challenges tech marketers face. Plus, the eBook provides practical insights drawn from the numbers, taking each modern marketing component into account: Overall StrategyContent MarketingEmail MarketingSocial MediaOrganic and Paid Search Other Channels/Strategies Get the free eBook now and start beefing up your 2018 marketing plan.
World-class Branding Consultancy Gets Marketing Boost with Callbox - Callboxinc.com Industry Marketing and Advertising, Brand Consultancy Headquarters New York, United States Campaign Type Lead Generation, Event Marketing, Call-to-Invite Target Location Singapore, Thailand Target Industries All Industries (Top 200 by Annual Revenue) Target Contacts CxOs (CEO, CMO), Directors, Head and Senior Managers of Marketing / Branding / Corporate Communications / Public Relations / Advertising The Client The Client is the world’s largest brand consultancy with a network of 33 offices in 27 countries. The Challenge Part of the Client’s marketing strategy is conducting a series of events each year.