Seven Myths About Transmedia Storytelling Debunked
Over the past few years, transmedia storytelling has become a hot buzzword in Hollywood and Madison Avenue alike--"the next big thing" or "the last big thing" depending on whom you ask. Last year, the Producer's Guild announced a new job title, Transmedia Producer, a decision that has more or less established the term as an industry standard. More and more companies are laying claim to expertise in producing transmedia content. Myth 1: Transmedia Storytelling refers to any strategy involving more than one media platform. The entertainment industry has long developed licensed products, reproducing the same stories across multiple channels (for example, novelizations). Myth 2: Transmedia is basically a new promotional strategy. Yes, many early transmedia experiments were funded through marketing budgets. Myth 3: Transmedia means games. The rise of alternate reality games coupled with mass media properties is part of what's generating excitement here. Myth 4: Transmedia is for geeks.
Transmedia Storytelling 101
I designed this handout on transmedia storytelling to distribute to my students. More recently, I passed it out at a teaching workshop at the Society for Cinema and Media Studies. I thought it might be of value to more of you out there in the community. Much of it builds on the discussion of that concept in Convergence Culture, though I have updated it to reflect some more recent developments in that space. For those who want to dig deeper still into this concept, check out the webcast version of the Transmedia Entertainment panel from the Futures of Entertainment Conference. Transmedia Storytelling 101 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.
How Transmedia Storytelling Is Changing TV
Lisa Hsia is Executive Vice President of Bravo Digital Media. Until now, media companies have focused on getting audiences to watch shows “live” via a TV set, where the bulk of advertising dollars are. But transmedia storytelling — which is defined as telling a story that extends across multiple media platforms (for television, it's going beyond the on-air show) — has the ability to upend that. “Transmedia” is one of those hot buzz words du jour, with conferences, articles and trend reports devoted to it. SEE ALSO: The Future of Social TV [VIDEO] In today’s digital era, there are new factors at play that make transmedia a potentially potent game-changer for how TV content is created. Social TV has made television a richer two-way experience with fan participation. Beyond the Second Screen Taking advantage of this new reality is imperative for my network, both from an engagement and value perspective. As contestants are eliminated, they discover their journey isn’t over.
25 Things You Should Know About Transmedia Storytelling
Let’s get this out of the way, now — this, like many/most of my other lists, could easily be called “25 Things I Think About Transmedia.” It does not attempt to purport concrete truths but rather, the things I believe about the subject at hand. I am something of an acolyte and practitioner in the transmedia cult, and sometimes give talks on the subject (as I will be doing next week in Los Angeles). So, here I am, putting my transmedia ducks in a row. Please to enjoy. 1. The current and straightest-forwardest (not a word) definition of transmedia is when you take a single story or storyworld and break it apart like hard toffee so that each of its pieces can live across multiple formats. 2. Transmedia is, admittedly, kind of a buzz-word. 3. The rise of any new or altered media form sees an awkward transitional period where everyone wants to define it. 4. Good storytelling is still good storytelling. 5. Transmedia these days is strongly marketing-centric. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15.
Transmedia Storytelling and Alternate Reality Games
Hypertextuality and Transmedia Storytelling
Reading about the hypertextual and transmedial authorship of characters such as Batman and James Bond this week, I started thinking about the further decentralization of the role of the initiating author. As I’m not a big fan of fiction or graphic novel reading, I’ve never really considered the development of and purveyance of the iconic fictional characters we read about this week—James Bond and Batman specifically. I’ve seen Batman the television show and a few of the movies, but never immersed myself into other incarnations of the story. Thanks to the readings this week, I am looking at these titles in a different light, but not to the extent that I wish to immerse myself in the back stories, participate in fan fiction or take the time to play a video game based in those worlds. Forty years later, I figured the legend of the Beatles was probably just existing in the hearts and minds of Boomers who had been there but I was wrong.
Transmedia storytelling: Una historia multiplicada hasta el infinito | tokitan.tv
o . Son dos conceptos que últimamente se escuchan muchísimo en el ámbito de la comunicación y que para mí tienen una importancia especial. Se trata de contar una misma historia utilizando diversos soportes, de forma que la historia se diversifica y, lejos de ser un relato lineal, se desarrolla en dimensiones paralelas relacionadas entre sí. La fórmula sería algo así como: Desde que comenzó a gestarse hace ya casi 2 años, Tokitan.tv ha pretendido ser . Si bien es cierto que uno de los pilares principales son los vídeos en sí mismos, hay otros elementos que sirven para completar esta historia. El concepto transmedia o crossmedia se materializa en la televisión web Tokitan.tv de diferentes maneras: Los vídeos están subtitulados de forma que son . Los contenidos audiovisuales hacen referencia a diferentes páginas y servicios web a través del grafismo, de forma que la información se puede ampliar hasta el infinito en Internet. En todos los casos se pueden . Hemos impartido .
Running With My Eyes Closed › Defining Transmedia
What is transmedia and is it different than crossplatform? Good question. The terms are new and lots of people are using them in different ways. I can only tell you what they mean to me. When I use crossplatform and multiplatform I’m talking about projects and content that make use of several different platforms or media. Transmedia is a subset of crossplatform. When I use transmedia two conditions have to be met: The story world must be expressed on at least three platforms. The expression of the story world on each platform must be unique, not the same content repurposed on a different platform. There are plenty of other examples of transmedia out there. For both the fan and the creator part of me, transmedia is very exciting.
