Voleur de secrets Okay, this rat is leaving the ship. I’m not going to delete it, but I’m not going to use this blog anymore for a while. Maybe later. But after I made that post considering leaving it another 10 people started following, and I am too anxious as a person to feel comfortable with having a personal blog/scrapbook followed by this large a crowd. I’ll probably follow a bunch of people I follow here now and should be easy enough to recognise (I think) but I might just message you a hello from my new tumblr if I remember to! Hmm. “ The possibilities of pleasure seemed that morning so enormous and so various that to have only a moth’s part in life, and a day moth’s at that, appeared a hard fate, and his zest in enjoying his meagre opportunities to the full, pathetic. — from The death of the moth - Virginia Woolf
PostSecret The Future Of Storytelling: Immersion, Integration, Interactivity, Impact As technology becomes more advanced and more accessible across multiple platforms, it’s only natural for consumers to expect increasingly higher standards of creativity and engagement from content creators. However, with social media, apps, tablets, smartphones, websites, TV, etc. all part of the audience’s viewing habit, learning how stories should be evolving and how to make narratives work across platforms is a complicated matter. A new study offers some perspectives on what audiences may be looking for in their stories. Research consultancy Latitude recently released phase one of a two-part study titled "The Future of Storytelling" that looks to uncover trends and audience attitudes about content. Based on participants’ responses the study zeroes in on "four I’s" that will continue to shape storytelling: Immersion: Delving deeper into the story through supplementary context and sensory experiences. Other findings from the study:
Patrizia Soffiati - Google+ - Cos'è una storia? +You Search Images Maps Play YouTube News Gmail Drive Calendar More Translate Mobile Books Offers Wallet Shopping Blogger Reader Finance Photos Videos Even more Account Options Sign in Join Google+ Share the right things with just the right people. Patrizia Soffiati Lived in Avigliana (To) Italia View full profile Report / block Patrizia Tre W s.c. originally shared this post : Cos'è una storia? Raccontare i fatti o narrare una storia? Cos'è e cosa non è una storia, come riconoscere e applicare le tecniche narrative al marketing e alla comunicazione, in un'ottica di trasparenza e onestà. Add a comment... You can see more of what Patrizia Soffiati shares on her profile . ©2013 Google - Terms - Map data © 2013 : Terms of Use - Content Policy - Privacy - English (United States) / Set region Add to circles
Storytelling | Il menestrello 2.0 Era il mio primo giorno da studente fuorisede nella città eterna. L’ora di pranzo si avvicinava, e come tutti i giorni ero pronto a sedermi in tavola per gustare le pietanze della cucina lucana preparate da mamma. C’era un piccolo inconveniente, mancavano sia le pietanze lucane che mia madre! La situazione era aggravata dalla mia totale incapacità di cucinare qualsiasi piatto. Avrei potuto reperire alcune ricette sul web, ma sette anni fa non tutti i siti contemplavano la preparazione di piatti veloci per cuochi alle prime armi, tantomeno i social network. Sono stato costretto a telefonare mia madre, ma se fossi stato una matricola del 2013, la community che sto per descrivere sarebbe senz’altro venuta in mio aiuto. Per descrivere l’iniziativa voglio partire da questa frase:Visto che buono è un sito di social cooking che ti fa scoprire tante buone ricette semplici e veloci e consigli utili per i tuoi piatti. Ti è piaciuto l'articolo? Mi piace: Mi piace Caricamento...
Better User Experience With Storytelling - Part One Advertisement Stories have defined our world. They have been with us since the dawn of communication, from cave walls to the tall tales recounted around fires. Today we communicate a bit differently. Image credit: guldfisken Using storytelling, however, we can pull these fragments together into a common thread. It Begins with a Story In 1977, a simple story set the film industry on its side. Image credit: Wired (Courtesy of Ballantine Books) The movie, if you haven’t guessed, was Star Wars. Star Wars wasn’t a new story though. Revealing the Design in Stories The creation of a story is often viewed as an almost magical or random process. The story arc is widely used in screenwriting and novels. The structure of the story has been around since long before screenwriting was taught. Campbell studied the structure of religion and myths across many cultures. We find the blueprint for “The Hero’s Journey” in films like Star Wars and The Matrix (via Star Wars Origins, Unofficial Site) The Benefits
Discussion: Storytelling and success stories I’ve not been able to keep up with all threads but it seems there have been a number of interesting discussions over the past few days covering various aspects of the role of data visualisation and what we should expect from it. Thought I’d join the party late and throw in a few thoughts of my own as I was planning on writing something about these subjects anyway. Firstly, I would recommend you take a look at Moritz Stefaner’s post about the different functions of visualisations – those that tell (or more specifically show) stories and those that don’t. I particularly suggest you read the comment responses at the bottom of the post, I haven’t read them word-for-word but skimming through reveals some good discussions in there. Interestingly, you can see how often the nuances and semantics of the written word are at the root of many disagreements about perspectives when they are actually the same views just articulated differently. The main issue is what does success look like?
Inspector Insight " Neuroscience and Storytelling In Wired for Story , Lisa Cron uses neuroscience to explain the principles of writing good stories, giving a very interesting take on why good stories work the way that they do. She reminded me of the book Made to Stick , as her 12 principles cover the key message of Chip & Dan Heath’s book which is to use simple, unexpected, concrete, credible, emotional stories as the basis of effective communication (SUCCESs) and also The Storytelling Animal which shares many of the same secrets. I have reduced her 12 principles to eight which I think are key to effective story writing. Virtual reality The basis of story is to allow us to envision the future, acting out different scenarios and imagining future decisions. For the writer this means that stories need an immediate hook and must keep the reader (or watcher) wanting to know what happens next. Steven Pinker put it this way: The story filter Our brain is an amazing machine, especially the adaptive unconscious which we have little access to.
Inspector Insight " Storytelling in Research As market research has developed it has become more remote from the people it wishes to understand. Technology is a great enabler, but also creates an artificial barrier between the researcher and customer. Similarly, short and narrowly focused questions and prompts encourage short and narrowly focused answers, missing the full story of human behaviour and failing to capture the goals, emotions and context of decision making. Here are three ways to build storytelling into market research, not just in presentations, but in the way research projects are conducted. Cultural stories The Fundamental Attribution Error is a warning to market research to pay far more attention to the context of behaviour than it currently does. Although the environment and social situation shape our behaviour, the most important context of all is our culture. Human stories Businesses talk constantly at customers but rarely engage in meaningful conversations and unfortunately too much research does much the same.