4 Tips to Build Brand Awareness on Social Media Social media can build brand awareness and loyalty. In a Sprout Social Q1 2017 survey of 1,000 consumers, 62 percent said they are likely to purchase from a brand they follow on social media. Moreover, survey respondents were more likely to follow a brand on social media before they purchase from it. Social media can help keep your brand top of mind so that consumers will consider it when they are ready to buy. In this article, I’ll offer four tips to help your company increase brand awareness and build loyalty via social media. Go Beyond Products and Services Selling a good product or service isn’t always enough for prospects. Emphasizing company values and culture;Being up front and honest about business practices;Sharing sneak peeks and behind-the-scenes info on products and services;Publishing meaningful content;Getting involved in the community. CustomInk, a U.S. ThinkGeek, a computer retailer, hosted a trivia night at a local music venue and posted photos of it on Instagram.
Managing Customer Expectations? Then Use Telemarketing To Help You Business owners don’t just want new customers every day. They also would want to keep old and current customers. The question is, “How?”. Customers nowadays are wiser and have higher expectations than before. As a business owner, it is important to satisfy and meet your customer’s expectations. Every customer you win and keep is an extra dollar to your pocket. But how do we keep our customers? STEP 1: Going beyond seller/buyer It is important to build a strong relationship with your current customers. STEP 2: Communicate regularly with your B2B prospects Communication is the key in keeping your customers. STEP 3: Find agreement in your plans You need to present your plan for your customers to know what to expect. Related: Leaving your lead generation campaign to the expert? STEP 4: Act as their counselor Problems come and go especially in every business. Related: The Secret Ingredient in Turning Your Social Followers Into Qualified Leads STEP 5: Listen properly
How To Change Your Lead Generation Game Changing the way you conduct your lead generation campaign is serious business. After all, it can entail huge costs, resistance from your appointment setting teams, as well as affect production of your sales leads. Even so, for your company to survive this highly competitive business environment, changing tactics or practices is the way to go. You just need to know how to best execute change. That is why you need to learn these four important steps: The preparation – all things have a start, including change. Subtle, but it is a very useful plan in enacting changes in your lead generation campaign.
Top Appointment Setting Tips to Fill Up your Calendar The end goal of all your marketing efforts is the sales close. It’s basically the culmination of the tactics you have applied right from the beginning of your lead generation campaign down to an appointment with a sales representative. From the get-go, careful strategizing is essential to generating the right audience for your product or service. But to translate these opportunities into actual sales demands a lot more than just the usual lead nurturing tactics that are being implemented by your competitors After all, B2B appointment setting is crucial to the success of your marketing campaigns for obvious reasons. Easy Appointments? What could be possibly harder than that? If you catch our drift, then appointment setting isn’t all that easy, to begin with. This is the reason why most B2B companies, especially in Australia, are investing a lot of their resources on getting more booked sales appointments on the regular. Creating the right plans Make the conversation sound natural Author Bio:
Ultimate Lead Generation Kit To Jump start your Business [FREE EBOOK] Download our free ebook: The sales process begins with lead generation. To acquire customers, you first need to attract leads. But with all the changes happening in marketing today, modern lead generation can easily overwhelm most marketers and marketing teams out there. This free guide helps you cut through the noise and focus on the essentials of lead generation. Master each step in the modern lead generation cycle, from setting goals to tracking results Learn how to reach new customers through email, social media, telemarketing, content marketing, and search channels Find out how to optimize your campaigns with the right process, people, and platform Whether you’re starting from scratch or reviewing yourlead generation strategy, this guide is a valuable marketing resource.
Is Social Media Marketing A Waste Of Time? - Successwise With all the hype that surrounds “social media marketing”, you’d imagine it was a marketing cure-all. Many self proclaimed social media “gurus” would have you believe that social media is the future of all marketing and that if you’re not dedicating all or most of your marketing resources to social media, you’re a luddite who’ll soon be out of business. Of course like most hype, there’s a need to keep a level head in order to separate fact from fiction. Before I’m labelled as being against social media, let me set the record straight. I’ve used social media in multiple businesses and continue to use it on a regular basis. However because there’s so much hype that surrounds social media, I want to put it in perspective for you and help you see where it fits into an overall marketing strategy. It’s A Media A successful marketing campaign has to get three vital elements right: You need to hit all three of these to have a successful campaign. Is It The Right Media For Your Business?
3 Critical Reasons Businesses Should Use Solar Energy - B2B Lead Generation Australia With a lot of sunshine and vast resources, Australia has it made for renewable energy. As a leading country that has the most homes with solar panels, its government’s renewable energy programs just keeps getting updated every time. With this, solar power is poised to define the country’s energy future. While solar energy is really an environmental effort, there are a lot more reasons why businesses should also adopt or migrate to using solar energy. Here’s a list that we compiled for you. Dramatic decrease in energy bills, therefore lower operations costs. Consequently, more and more people are opting to install solar panels to avoid surging electricity bills. With the rapid growth of the solar industry in Australia, solar providers should up their game to get ahead.
How to Approach Lead Generation in the Second Half of the Year? Businesses in Australia, much like other companies across the world, have their eyes set on generating a high number of qualified leads. For the most part, leads translate to sales if the messages are right and if the proper strategies are set. But in terms of acquiring B2B leads that are likely to convert, businesses will have to explore better approaches to the way they handle their marketing campaigns – if it means securing their positions in their respective markets. It’s a no-brainer that lead generation comprises much of the activities that businesses will need to apply in order to build their audience as well as open up sales opportunities. Faster changes After all, strategies in B2B lead generation change over time, which means to say, businesses will have to adapt to the changes in order to keep up with the competition. In other words, you shouldn’t always assume that your plans should work well across the board. Best strategies before the year ends Approach No.1. Approach No. 2.
Lead Generation for Logistics - B2B Lead Generation Australia Looking to generate more leads to convert into customers ? Callbox supports logistics and supply chain solutions providers by developing and implementing strategic b2b lead generation and appointment setting initiatives based on emerging trends, strategies, marketing tools, and industry best practices. We help logistics salespeople maximize their sales time, and focus on selling instead of filling the sales funnel. We generate logistics sales leads through Multi-Channel Marketing campaign, targeting potential customers which might include: Logistics managersFreight forwardersCustoms brokersProject cargo service providers We’ve been helping logistics companies for 14 years including: Air Cargo & Freight ForwardingSea Freight & Cargo ShippingLogistics & WarehousingRelocation & LogisticsMoving Companies Dial 888.810.7464 to speak with a Callbox Marketing Consultant.