Sample Telemarketing Scripts for SOFTWARE Download our free ebook: Here’s what’s in store for you this September! Subscribe to our newsletter and get your Sample Telemarketing Script for FREE! Scripts are used as guide for telemarketers to deliver the right message to their prospects. Our sample scripts for the Software Industry are ready-to-use templates with sample call flow for different situations – from your first encounter with the Gatekeeper until your call is transferred to the right person within their organization. Scripts included are: Appointment Setting ScriptCall-to-Invite ScriptData Profiling Script Boost your sales team’s confidence when talking to your prospects using the rebuttals for some of the most common objections that you can will encounter during your call. Generate leads and close deals, fast! Sign up now and get the scripts delivered straight into your inbox. More perks to look forward to next month… Sample Email Templates:
What Influences the B2B Buyer? B2B buyers are a tough nut to crack, mainly because they need a huge amount of information before purchasing a product or service. They want only the best solutions for their businesses, which is why they adhere to a strict process of searching for and choosing relevant information. On the sellers’ part, their struggle involves reaching out to their target market. An effective lead generation and appointment setting program is always an important consideration here. Solutions providers can utilize a vast array of multichannel B2B marketing strategies to get their message across. Influencers are an indispensable component of any lead generation and appointment setting campaign. Taking various forms, influencers are known to be effective tools for driving traffic of B2B sales leads. Other factors such as “How To” guides, technical specs, pricing info and industry comparison are also mentioned.
How to Get More B2BHow to Get More B2B Leads for IT Services The IT industry is constantly growing with each introduction of advanced software systems that cater to a variety of needs. From health to banking, effective software systems are important in maintaining smooth management operations, hence explaining the recent increase in demand of IT services. This only spells ample opportunity to showcase one’s products as well as increase one’s competitiveness. Companies within the sector want to stay on top, not only in terms of having the most customers, but also in terms of having the best lead generation and appointment setting infrastructure. Generating B2B leads are important for IT services companies, but somehow these same companies face a variety of problems. If you are one of these companies in the IT services sector, consider this guide to maximizing your marketing experience and prosper within your respective niche. Never rely definitely on social media. Social media is fine – only if you target the typical consumer. Stay up to date.
Callbox Pipeline CRM - track and manage your sales leads 2. Running your Lead Generation Program EMAIL: Lead Nurture Tool We use the powerful Lead Nurture Tool to launch your multi-channel, multi-step campaign to nurture your leads over a period of time, until they are ready to become customers. See how the Lead Nurture Tool works VOICE: SMART Calling SMART Calling is designed to get your Callbox Team to call your prospects at times when engagement and conversion rates are most optimal, leading to a higher percentage of success. Get the inside look on SMART Calling SOCIAL: Business Connections Callbox Pipeline’s social media feature allows your Callbox team to systematically scour the web for prospects whose profiles match those that are in your list and connect with them. CHAT: SalesChat 365 Callbox’s 24/7 live chat service for your business allows us to take sales-related inquiries, qualify them for you and even book them for appointments. This is how we make SalesChat 365 work Feed your curiosity – read about Remarketing here
Why You Need to Stop Chasing Invalid Addresses Email marketing has always been about outreach. Aside from the traditional methods of acquiring quality leads, you also need to do a great deal of email blasting to capture prospects and nurture them as they venture deeper into the sales pipeline. Marketing expert David Newman tweeted: “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” In terms of establishing better client ties, you can only depend on emails to deliver the relationships you need in order to close more sales. But let’s say you already have a list of contacts to engage and you are ready to start an email campaign that is sure to bring in more clients to your basket. This brings us to a topic that is as close to the heart of a B2B marketer as content creation. Related: Top Reasons Why Entrepreneurs Badly Need Email Validation But what makes bad email addresses? Related: Declare Your Independence from Bad Data: A 5-Step Plan Related: Grow your Email List: Give more than you can Take
Callbox Team Readies Up for LeadsCon Las Vegas 2018 Callbox’s 2018 event calendar kicks off with this year’s much-awaited LeadsCon conference, which takes place March 5 to 7in Las Vegas. LeadsCon Las Vegas is the first leg in a two-part series of yearly expos that focus on customer acquisition and conversion strategies. The 3-day event, scheduled for March 5 to 7, 2018 at The Paris Las Vegas, bills itself as “the performance marketing conference”—and for good reasons, too. This year’s LeadsCon Las Vegas features more than 90 speakers from tech, financial services, and other B2B verticals, representing companies like Uber, Facebook, The Lending Tree, Spring Venture Group, etc. Callbox has always been open to learning about tools and tactics that help the company improve its services. So, if you’re also headed to LeadsCon Las Vegas 2018, we’d love to meet up with you there. This post originally appeared on The Savvy Marketer’s Blog
Conversations to Conversions: A Rundown of the Top Email Writing Tips According to numbers by Ascend2, at least 82% of B2B and B2C companies are handling email marketing campaigns. And there are several reasons for this. For one, email continues to be an effective means of communicating a brand’s products and services owing to how well it can educate and ultimately convince prospects to make a purchase. In fact, a great deal of a company’s total revenue is due in part through email marketing campaigns – at least those that approach email writing with a keen eye for detail and, more importantly, a great deal of knowledge on what makes people respond to a message in their inboxes. Writing email copy may seem like a piece of cake to anyone outside the B2B world, but it actually involves a lot more effort and creativity. With that said, here are some writing tips to consider in your next email campaign. #1) Stellar Subject Lines First of all, let’s focus on that part of an email where the recipient sees first. And to tell you the truth, it’s not that easy.
The State of B2B: Lead Generation Statistics for 2017 When it comes to business, especially with the B2B industry, three things matter the most: numbers, numbers, numbers. Nothing else points you towards improving what resources you have. And by taking a close look at the most important metrics in the B2B industry, you can give yourself a good boost in terms of prioritizing the right approaches. Marketing trends and insights matter, especially when you opt to increase quality B2B leads, create better content for your audience, and increase revenue without spending too much in the long run. At this point, it is best to stay updated on the ever changing B2B landscape. Take from the GI Joe PSAs: Knowing is half the battle. For more stats, please visit Hubspot. 51% of smartphone users have discovered a new company or product when conducting a search on their smartphone. Smartphones have changed the way do business. Related: Here’s How to Manage Google’s Mobile First Indexing for SMBs It’s official. Read more sales and marketing tips
5 B2B Email Marketing Goals that Make or Break Results [VIDEO] Email remains the Swiss Army knife of B2B Marketing. It does a lot of things, and it does them really well. But email’s performance is only as good as your goals. Let’s understand the 5 essential B2B email marketing goals, and learn why you need to focus on each of them. #1 Connecting with new prospects Emails are ideal for starting relationships with potential customers. They enable personalized touches at scale. That’s why 13% of B2B leads come from this channel. Related: A B2B Guide to Winning New Customers and Repeat Business [INFOGRAPHIC] #2 Nurturing leads and opportunities Emails play a key role in keeping leads engaged throughout the sales cycle. They help deliver compelling content at each stage of the sales process. 51% of B2B marketers personalize lead nurturing through email segmentation. Related: Value Your Leads: Lead Nurturing Best Practices to Boost Conversion #3 Automating response to specific triggers Emails provide a personalized way to automatically respond to lead activity.
10 Rules in Providing IT Services That Will Earn Your Client’s Trust Whether you’re in the IT business or other industries, earning the trust of your clients is always important. In fact, any successful business can attest that customer relationship is an integral part of the entire dealings. And in today’s world of innovation and automation, taking care of customer’s needs and exceeding their expectations contribute to long term marketing success. So what are the 10 rules in providing IT services that will help you earn your client’s trust? #1: Treat your customers right. No matter the circumstances, treat your customer right. Related: Provide True Business Value and Win More Telecom Sales #2: Respect them and be approachable. In any business, there are times that salespeople create heated discussion with customers. Related: What IT Marketers should Learn from the iPhone 6’s Recent Sales Victories #3: Listening is important. A key factor in any interaction is listening. Related: Outbound Telemarketing: To Outsource or Not to Outsource? #10: Show appreciation.
How to Turn Cold Leads Into a Sale? B2Bs love referrals, inbound warm leads, and repeat business. However, scaling warm leads is not that easy. Once you run out of leads, it will be difficult to increase your revenue. Hence, it’s always important to focus on driving new leads so you’ll make sales every day. But how can you effectively turn cold leads into a sale? Importance of Sales Professionals in Companies There are so many sources for sales professionals when it comes to pulling out leads. Yearly company revenue.Total employees working for the company.Global and domestic locations.Contact details of key individuals in the company.Business summary and objectives.Key partners and target customers of the company. Turning Cold Leads into New Customers Phone-based systems in lead generation and conversion are easier than responding via inbound emails. Target carefully. Businessmen always make sure that they are mingling with the right people. Better start with a FRESH and CLEAN Marketing List! Research. Know your next move.
Lead Generation Tips from the Best in the Business You might have tried to Google “lead generation tips” and a couple hundred million results turned up. Great. But saying it’s like looking for a needle in a haystack is an understatement. When I was starting out with my little startup, I didn’t have the benefit of the wise counsel of a hundred brilliant lead generation experts. Now, let’s make it easier for you. I asked some of the more reputable and well-respected social media influencers what tips and tricks they’ve learned and practiced as an authority in their fields they would want to share with others in the industry. I consider these people some of the best in the industry. Here they are and here’s what they have to say: John Paul Aguiar @JohnAguiar www.johnpaulaguiar.com Internet entrepreneur, a pro blogger and social media consultant and trainer specializing in blog marketing and Twitter marketing The best lead generation tips that have worked very well for me over the years are: Sam Hurley @Sam___Hurley Pam Moore @PamMktgNut Bob Perella
Proof that Email Marketing is Not DEAD For years, the existence of email marketing as an effective lead generation channel has been questioned. It is one of the most debated topic on online marketing forums. While marketing philosophers discuss their views on comment boxes and forum sites, I prefer to present my argument in this post. So is email marketing really dead or alive? The answer is in this analogy: to believe that email marketing is dead is to believe that no business is using emails today. Those who claim of its premature death must have failed to perform the right email strategies to have a successful campaign and though we know that the spotlight is now focused on social media marketing, we can’t obliterate the fact that email marketing usage will never come to the point of obsoleteness. Related: The 4 Worst Things You’ll Do in an Email Marketing Campaign In an article by Daniel Newman, he said that: It’s too soon to contemplate the demise of email marketing. Infographic originally posted on Callbox
Why Bad Telemarketing is the Real Problem Telemarketing, especially in the B2B industry, has gotten a bad rap nowadays. For one, many people have mentioned having a bad experience or two with a telemarketer. Indeed, people have their own opinions about the practice of cold-calling, but generally, everyone seems to have this idea that telemarketing is something to be avoided like the plague, or worn out literary clichés. Anyway, it is still important to note that telemarketing is a staple in every B2B enterprise’s attempts to generate high-quality leads. What most people, particularly executives, know is that telemarketing remains to be a force to reckon with. So, now, why all the bad rap? Basically, we should begin by asking ourselves “What is telemarketing for?” And of course, there are no shortcuts. Doing away with call scripts There is a reason why Hollywood actors need to read scripts. Related: Don’t Waste a Moment! Making guesses Never assume what a prospect wants to hear. Become needy Set up intangible targets