Why Your LinkedIn Prospects Are Laughing At You… The following InMail (Linkedin’s email-within-it users) was sent to several targeted departments at my company recently: Dear {recipient’s name} Good Afternoon My name is {recruiter’s name} and I am a senior technical recruiter here at {company’s name}…while searching LinkedIn I came across your profile…I would love to speak with you. We are looking for passionate engineers who are interested in joining a team of equally passionate high performers here at {company’s name}. Was I offended by my fellow employees receiving this InMail? Understand your audience Whether you’re writing a blog or email, the cardinal rule is “know your audience”. Burnish your credibility Including your title, especially if it’s a recruiting one, are empty calories. A clear request This InMail does tell the recipient what they’d like them to do (refer or apply), but it’s pretty naked in its aggression. 1/3 of the InMail focuses on “resume” and the selection process. You have tips on InMailing?
LinkedIn To Launch Its Own Ad Network At a time when most social networks are still trying to figure out how to make money from advertising, one social network is bucking the trend. LinkedIn, the social network for business professionals, has so much demand from advertisers that it will be launching its own ad network on Monday. In conjunction with ad network Collective Media (which targets high-end media sites), LinkedIn will let other select sites target its users when they visit those partner sites. Most social networks have a hard time selling ads at more than $1 CPMs (cost per thousand impressions), but LinkedIn’s rate card shows display ads starting at $30 CPMs and going up to $76.50. LinkedIn claims 27 million registered users. LinkedIn already sells ads against this audience on its own site, targeted by industry, seniority, company size, geography, gender, and number of connections. LinkedIn knows it has a valuable audience, and now wants to sell access to that audience to others.
I’m On LinkedIn – Now What??? Who Does Your LinkedIn Profile Belong To Who does your LinkedIn profile belong to? Wait, I know we’ve asked the question of who do your LI contacts belong to… but I’m asking… who does your LinkedIn profile and all that lovely real estate within your profile belong to? I’ve always, always, ALWAYS thought of my LinkedIn profile as a destination. It’s somewhere a job seeker should arrive and through the words on that page, my hope is they become excited about the company I work for, and excited about potentially meeting with me. They should learn about my own background and the kind of recruiter I am. So you’re a recruiter and I’m a recruiter at the core… but here’s what I think – our LinkedIn profiles are ours, except for they aren’t. But here’s what else is important – on-brand has got to mean consistent too. I sparked some interesting conversation recently around some work I’m doing to try to harmonize how all of our HR team members present themselves online. So what do you think?
LinkedIn Recruiter Tip: InMail Response Guarantee Get the most out of your InMail. Learn more about the LinkedIn InMail 7-day Response Guarantee You probably already know that your unused LinkedIn InMail credits rollover from month-to-month like cellphone minutes (though they do max-out at 3x your monthly allotment). Let’s say you use the Advanced Search in LinkedIn Recruiter and find 20 potential candidates who have the skills, qualifications, and experience to fill your open position. Then over the next 7 days, watch for the responses to arrive on your Dashboard. And to top it off, you could still receive replies from any of the 10 people who did not respond within the 7-day guarantee window. It’s almost as good as having your cake and eating it, too!
Introducing Two Connections loading connect library... <div class="noscript center"> Sorry, Javascript is required for the help center.<br /><meta http-equiv="refresh" content="5; url=/app/utils/log_error/et/0/ec/6/callback/https%3A%2F%2Fhelp.linkedin.com%2Fapp%2Fanswers%2Fdetail%2Fa_id%2F1627%2Ffrom_auth%2Ftrue">You will automatically be forwarded to your destination in 5 seconds, or click <a href="/app/utils/log_error/et/0/ec/5/callback/https%3A%2F%2Fhelp.linkedin.com%2Fapp%2Fanswers%2Fdetail%2Fa_id%2F1627%2Ffrom_auth%2Ftrue">here</a> to continue. Powered By Oracle If you want to introduce two connections that could benefit from knowing each other, you can use the Share profile option from one of their profiles to then send the message to both of them. Search for one of the connection's profiles from the top of your home page.From results, click their name.Expand the menu next to the Suggest connections button and select Share Profile.