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Channel Conflict
Amazon's Original Content Primes The Pump For Bigger Sales | KUNC
Amazon is betting that binge-watching will lead to more online buying. On Friday, the company put up all 10 episodes of a highly anticipated series called Transparent, a show about a transgender parent coming out to her children — just one of a spate of original movies and TV shows coming out this year. Though the online shopping giant has a history of mediocre self-produced programming, this time it's bringing in some big name talent and putting a lot more financial muscle behind its efforts. Roy Price, the head of Amazon Studios, says getting arts and entertainment to its customers is in Amazon's DNA. "We sell a wide variety of products, but we do have our origin in books and movies and music and stories," Price says. So in 2011, the company made access to a streaming video service part of Amazon Prime, the retailer's premium service. "It adds special value to the service to have something completely unique and original that was developed with that customer group in mind," he says.
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