Weeding Out Junk Leads with Predictive Lead Scoring Guide [FREE EBOOK] Download our free ebook: If you’re having a hard time figuring out which among the thousands of leads in your pipeline should be passed to sales and which ones should be nurtured further, then predictive lead scoring may just be the right tool for the job. This eBook is a primer on predictive lead scoring. It walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Read this eBook to find out: What is lead scoring and why does it matter? To get your copy, simply sign up to receive the Callbox newsletter, The Savvy Marketer, and get even more insights and practical tips for B2B marketing!
Callbox Gives HR Consulting Client Base a Boost [CASE STUDY] The Client partnered with Callbox after a stringent RFP process, pointing to the latter’s substantial roster of satisfied customers in Singapore as a key differentiator. The Callbox team then worked alongside representatives from the Client to plan out the objectives, activities, and timelines for an integrated appointment setting campaign. The overall strategy centered on engaging prospects through targeted calls complemented by timely email touch points. The Client wanted the campaign to focus only on companies operating in Singapore and excluded firms providing consulting and training services. Some campaign activities that contributed to its success were: 1. 2. 3. How to Find IT Clients in Ohio Ohio may not be as complicated as New York or the Silicon Valley, but it certainly has its charm. It is not because you don’t get any competition, far from it. In a town like Ohio, you get the chance to be more creative and involved unlike the city slickers. In an article in Cleveland.com, female entrepreneurs are creating a different business landscape in Ohio. In the article, IT businesses are backed by the city and local foundations. Sure, a lot of businesses are supported by a sponsor one way or the other, but when it comes to the government, businesses are given the opportunity to change the way people and women in particular can do business in Ohio. With this new break, let us point you some good tricks to get you that drove of clients you have been wanting. Appointment Setting Get on the phone. Related: Pages of Success for IT Telemarketing Part 1 & 2 Segment your Data Get to know your town. On Business2community: The Most Helpful Tips for a More Profitable Lead Prospecting
Start FRESH with a Clean Email List for 2017 - Get B2b Leads Okay, New Year’s Resolutions are a little bit corny, not to mention outdated. And whether you admit it or not, they’ve become more perfunctory than heartfelt. If I dare say that 9 out of every 10 people who make a list of things to change about themselves in the new year probably never even get to start at all, who’d sue me? The point is, everybody wants to start the year fresh and clean and all that not because we understand the benefits that come with it, but because everybody else is doing it. In sociology, it’s the bandwagon theory. But that doesn’t sound wise or smart in business. There are so many things you can do to welcome the new year, whether it’s something for self-improvement or for your business growth. Lower bounce rate One of the most immediate benefits of email address verification is a lower bounce rate. Related: Slaying Your (Mailer) Daemons and Reducing Email Bounces Saves money Related: The Problem with (and Solution to) Database Decay Accurate campaign stats
TELECOM COMPANIES SAYS CONTENT MARKETING IS ‘WORTH’ THEIR FORTUNE Finding the Target Audience and providing Relatable Content An article in Huffington Post shares a story about telecom industry newcomer Virgin mobile, which had a hard time catching up with its more established competitors. Their research team found out that they have a bigger chance of leveling the playing field if they targeted the younger consumers, specifically the 18–24 age group. They discovered that most of these people complain about high monthly charges for voice usage — a service very few even use. Taking advantage of their prepaid services, Virgin Mobile launched a campaign with data usage. But Virgin did not stop there. As a way to engage their target audience, Virgin partnered with the popular, ever-viral website BuzzFeed, putting content at the forefront of their campaign. The result? VirginMobileFeed — an entertainment hub featuring live streams of pop music, viral content and direct links to Virgin’s various social media channels, including Tumblr, Instagram and Twitter.
Callbox Pipeline CRM - Lead Management and Marketing Automation 2. Running your Lead Generation Program EMAIL: Lead Nurture Tool We use the powerful Lead Nurture Tool to launch your multi-channel, multi-step campaign to nurture your leads over a period of time, until they are ready to become customers. See how the Lead Nurture Tool works VOICE: SMART Calling SMART Calling is designed to get your Callbox Team to call your prospects at times when engagement and conversion rates are most optimal, leading to a higher percentage of success. Get the inside look on SMART Calling SOCIAL: Business Connections Callbox Pipeline’s social media feature allows your Callbox team to systematically scour the web for prospects whose profiles match those that are in your list and connect with them. CHAT: SalesChat 365 Callbox’s 24/7 live chat service for your business allows us to take sales-related inquiries, qualify them for you and even book them for appointments. This is how we make SalesChat 365 work Feed your curiosity – read about Remarketing here
Ways to Keep your Healthcare Sales Pipeline Healthy Health is wealth as they all say. And there’s nothing more important in life than one’s own well-being. This reason alone is enough to point out the crucial position that the healthcare industry has secured for end-users and also for other stakeholders. The industry continues to be a massive contributor to progress, which makes all the more sense when governments across the world are paying close attention to the healthcare needs of citizens. But it’s actually private enterprises that are pushing important innovations in the market. Against this backdrop, competition will further play a significant role in providing healthcare buyers quality services and products. Related: A Rundown of the Benefits of Marketing Automation for Healthcare Services In the struggle to be on track towards one’s revenue goals, it is crucial for healthcare companies to develop strategies for getting more potential buyers into one’s pipeline. Emails not getting opened or read? Keep your database updated
The Successful Vendor Selection Process The vendor selection process can be a very complicated and emotional undertaking if you don't know how to approach it from the very start. Here are five steps to help you select the right vendor for your business. This guide will show you how to analyze your business requirements, search for prospective vendors, lead the team in selecting the winning vendor and provide you with insight on contract negotiations and avoid negotiation mistakes. Analyze the Business Requirements Before you begin to gather data or perform interviews, assemble a team of people who have a vested interest in this particular vendor selection process. Assemble an Evaluation TeamDefine the Product, Material or ServiceDefine the Technical and Business RequirementsDefine the Vendor RequirementsPublish a Requirements Document for Approval Vendor Search The larger the scope of the vendor selection process the more vendors you should put on the table. Request for Proposal (RFP) and Request for Quotation (RFQ)