Callbox Boosts Event Attendance Rates for CRM Market Leader [Case Study] With its reputation as a key mover in the CRM software space, the Client regularly organizes a number of annual conferences and events aimed at customers, vendors, developers, IT professionals, and industry thought leaders throughout various locations around the world. These are typically high-profile events that generate attendance figures that average in the thousands, as well as receive considerable media coverage particularly from the tech press. While many of the Client’s conferences fulfill both branding and PR objectives, there is also a more tangible marketing (and overall business) goal that underlies most of the company’s events: to attract more people into its far-reaching ecosystem. Among the events lined up for 2017 are three sets of conferences scheduled for January, April, and July. The three events’ target audience consists primarily of decision-makers who deal with marketing technology in some way at small- to medium-sized Hong Kong- and Singapore-based companies.
Marketing and Transactional Emails: How to Leverage Both [VIDEO] The inbox is a crowded place. An office employee gets 121 emails each day.Half of incoming mails are spam.Only 38% of emails in the inbox are useful. How do you make your emails rise above the noise? First, here’s what’s inside a typical inbox: It’s clear that to engage recipients, you need the right mix of marketing and transactional emails. While these two types of emails serve different uses, combining both can boost marketing results through: More ways to connect with prospects and customersDeeper insight into prospect’s interest and intentExtra opportunities for conversion Here’s how to integrate marketing and transactional emails: #1 Understand the difference Marketing emails nurture leads, promote offers, and make a sale.Transactional emails are sent to complete a processMarketing emails include: cold emails, newsletters, event invites, promos, etc.Transactional emails include: welcome emails, order confirmations, account updates, etc. Related: 7 Types of Emails Your Business Should Send
SaaS HR Firm Speeds Past 2.5x Sales Pipeline Growth with Callbox Building on the success of its cloud-based time attendance management solution, the Client recently rolled out a more internationalized version of its flagship product. As of February 2018, the current platform served 9,500 companies with over 600,000 users, mostly located in Japan. To accelerate its customer acquisition initiatives, the Client sought to expand into several key Southeast Asian countries. The Client’s own research indicated a strong potential for tight product-market fit in the region, placing Southeast Asia as the next major growth driver for the company. By providing an open API that allowed global customers to integrate any payroll system with the Client’s suite of HR software solutions, the company aimed to bring its product portfolio in front of a broader group of potential customers. But first, the company needed help with a key part of their customer acquisition strategy: direct outreach.
IT Security Provider Taps into APAC Markets with Callbox Campaign Campaign Type Appointment Setting Target Location Australia and Philippines Target Industries For Australia: Leisure, Gym, Health and Fitness Clubs, Sports Clubs, Membership Organizations For Philippines: BPO and Manufacturing Target Contacts For Australia: Membership Managers, Club Managers, Admin Managers For Philippines: IT Managers, HR, Purchasing, Security Managers The Client The Client is the China office of a U.S. The Challenge The Client is looking to capture a huge part of the growing demand for smart cards and personal identification applications in the APAC region. In line with this, the Client’s strategy calls for targeting organizations that issue cards to employees or members in order to position its solutions as an alternative to legacy systems or other secure identity brands.
Grow Your Email List: Give More Than You Can Take - GetB2B Leads Business is about growing your revenue and determining the best possible strategies to achieve this. While there are numerous ways you can do to maximize profits for lesser the cost, you can always choose to implement an effective lead generation and appointment setting for your enterprise. But that’s obviously what many companies do these days. Still, they have this tendency to focus on generating traffic all the while not knowing what exactly to do with it. One thing’s for sure, managing an effective mailing list can free you from the hassle of promoting content that only qualified leads can respond to. Moreover, you can never go wrong with an email list as numerous companies rely heavily on email marketing to get their brand the exposure it deserves from business prospects. However, to achieve the same level of success in your own email marketing, you need to know a few things about growing your own email list. Optimized fill-up forms Giveaways People love receiving things for free.
Freight Expert Built New Customer Source with Callbox ABM Lead Gen Campaign Campaign Type Lead Generation, Appointment Setting Target Industries Automotive Logistics, Building Materials & Construction, Consumer & Retail, E-Fulfillment, FMCG, Medical Supplies, Mining Supply Target Contacts Air/Sea Division Manager, Trade Compliance Manager, Shipping Officer, Procurement Manager, Supply Chain Manager, Controller, PIC of Imports/Exports The Client The Client is an international and domestic freight forwarding company and third-party (3PL) logistics provider that offers customised solutions across every aspect of the supply chain, including freight forwarding, logistics and customs-related services. The Challenge In its goal to become more competitive in the market, the Client opted to expand its outbound customer acquisition efforts with a more proactive approach, and employed a lead generation and appointment setting campaign to complement their marketing efforts.
Ultimate Lead Generation Kit To Jump start your Business [FREE EBOOK] Download our free ebook: The sales process begins with lead generation. To acquire customers, you first need to attract leads. This free guide helps you cut through the noise and focus on the essentials of lead generation. Master each step in the modern lead generation cycle, from setting goals to tracking results Learn how to reach new customers through email, social media, telemarketing, content marketing, and search channels Find out how to optimize your campaigns with the right process, people, and platform Whether you’re starting from scratch or reviewing yourlead generation strategy, this guide is a valuable marketing resource.
6-Day Lead Management Bootcamp [Free Email Course] - Callbox Take our free email course today! Lead management is a vital part of today’s B2B marketing and sales processes. When done right, it ensures that you engage leads consistently throughout the funnel and helps you maximize conversions at each stage. Our Lead Management Bootcamp is a free, 6-part email course that offers in-depth discussions, practical advice, and hands-on activities to help you create and implement a solid lead management program. Whether you’re a lead management expert or just getting started, this course teaches you all the key concepts and ideas for managing prospects and leads in a multi-touch, multi-channel pipeline: Master lead management in 6 easy steps.
Callbox ABM Lead Generation and Appointment Setting Helped US Financial Consulting Leader The Client The Client is a leading financial consulting provider that’s been in the business for more than three decades. They offer innovative financial products like asset allocation, insurance, employee benefits, tax planning, wealth management and annuities to thousands of businesses worldwide that help address common financial concerns. The Challenge The significant growth in the IT industry has prompted the Client to leverage digitization.
Case Study: Callbox Takes Systems Integrator Leader’s From “Test” To “Trust” Location North America, South America, Europe, The Middle East, Africa, Asia Pacific Headquarters North America Campaign Type Lead Generation, Appointment Setting Target Industries Retail (Apparel & Specialty Retail, Consumer Electronics, Furniture, Home Furnishing & Appliances, Food & Beverage and Home Improvement/DIY) Transportation & Logistics (Air & Ocean Carriers, LTL, 3PLs, Freight Brokers & Forwarders, Customer Brokers, NVOCCs) Manufacturing & Distribution (Automotive, Building & Construction Supply, Chemicals, Consumer Products, Food & Beverage, High Tech Electronics, Discrete Manufacturing, Wholesale Distribution, Medical Supplies & Labs, Propane, Oil & Gas) Field Service & Sales (Equipment Rental, Leasing & Recycling Services, Fulfillment & Warehousing) Target Contacts CIO, IT Manager, Senior Development Manager, PIC of the Software Development in the company The Client The Challenge
Why You Need to Stop Chasing Invalid Addresses Email marketing has always been about outreach. Aside from the traditional methods of acquiring quality leads, you also need to do a great deal of email blasting to capture prospects and nurture them as they venture deeper into the sales pipeline. Marketing expert David Newman tweeted: “Email has an ability many channels don’t: creating valuable, personal touches – at scale.” In terms of establishing better client ties, you can only depend on emails to deliver the relationships you need in order to close more sales. But let’s say you already have a list of contacts to engage and you are ready to start an email campaign that is sure to bring in more clients to your basket. This brings us to a topic that is as close to the heart of a B2B marketer as content creation. Related: Top Reasons Why Entrepreneurs Badly Need Email Validation But what makes bad email addresses? Related: Declare Your Independence from Bad Data: A 5-Step Plan Related: Grow your Email List: Give more than you can Take