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Harvis Overview — A Fourth Act Audience members fill out a brief questionnaire to provide context to their engagement with the film or presentation.As the film plays, audience members sweep the surface of their mobile device to express their responses.At purposeful and discrete moments, the film is temporarily paused to allow audience members to answer targeted questions in context to the issue presented in the current scene.At the end of the film, an interactive visualization of the aggregated responses filtered by pre-determined themes and submitted demographic information is used to facilitate a conversation. Still with us? Great. It means you see the potential of Harvis to empower audiences into becoming a community. To put some context to the video above, it might help to know that this walk-through is a condensed version of Andrew's presentation, Don't Build Audiences, Build Community, at the TriBeCa Film Institute's Interactive Day which was on Saturday, April 26, 2014 in New York City.

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What is Audience Engagement and how do You Measure it? Many online publishers have spent the last few years trying to attract as many visitors to their website and apps as possible. However, due to several developments such as the fact that the number of ad-blocker users skyrocketed in 2015, publishers were forced to rethink their online strategy and started putting a greater focus on maximizing loyalty and engagement. Enhancing audience engagement is important, because engaged users are more likely to trust a publisher’s brand.

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