Answering Quora: How do I sell medical devices to hospitals? This question gets asked a lot of times on Quora and tends to generate some interestingly varied responses, given the broad scope the topic covers. In this post, we’ll discuss our take on this question by focusing on a specific aspect of selling medical devices: deciding between doing direct selling vs. partnering with distributors. Choosing the right sales channel is a critical decision to make since it’s going to influence whether or not your product reaches the customers you’re aiming for. That’s why arriving at this decision involves weighing a lot of factors. There’s more to it than just opting for the cheaper option, and that’s what today’s entry is going to talk about. Related: Industry Insights: Fixing What’s Wrong With B2B Healthcare Marketing Laying the Groundwork But first, it’s important to note some of the things you need to take into account prior to bringing your medical device to market. Related: Healthcare Consulting Firm Poised to Expand in High-Growth Market #1.
Case Study: Exceeding Targets for Document Solutions - Callbox Industry Commercial Printing, Business Services, Manufacturing Headquarters Alpharetta, GA, United States Campaign Type Lead Generation, Appointment Setting Target Industries Financial (Accounting, Capital/Asset Management, Financial Advisors), Insurance, Schools (Primary, Secondary and Technical Schools) and Real Estate Firms Target Contacts Marketing, Relevant contacts The Client The Client is a global print materials manufacturer leader and has been providing their customers with a complete range of systems and accessories for office and individual print presentation needs for more than 30 years. The Challenge The print materials manufacturer leader came to realize that the new range of printing products and solutions now have advanced features and benefits that required holistic messaging to position to target customers, and that this new messaging would best be delivered with some marketing help from an expert lead generation provider. Industry Headquarters Alpharetta, GA, United States
8 Things a Lead Generation Agency Should Provide Lead generation services agencies are the best. They can leverage their specialization in bringing in qualified leads while their clients can focus on product development and customer service. It’s a solid recipe for rapid scaling and growth. In this guide, we take a look at the 8 things that a lead generation agency should easily provide to all their clients. Quality Database Everything revolves around data. A good lead generation agency should have a robust database of leads that includes demographic information, characteristics, habits, etc. This helps in segmenting possible prospects, crafting personalized messages for them, and eventually getting them to convert. Also, it’s not just about the quantity of information that they have about a lead, but the quality. Everything rises and falls on good data. Related: How to Build and Grow Your Marketing Database in 2021 A Long-Term Plan (and Contract) There should always be a long-term plan in place that aligns with the client’s values and goals.
Callbox Event Marketing Solutions - Boost Event Attendees Callbox can help you increase registrations and drive more revenue from your live events. We offer a flexible, integrated, end-to-end event marketing package tailored for tradeshows, webinars, seminars, product launch, industry meetups, and other live event initiatives. We combine our multi-touch, multi-channel capabilities with our years of targeted sales and marketing expertise to: Engage attendees and opportunities throughout the event cycleEnsure quality of invitees and prospects at every step of the event processLeverage phone, email, and social media to maximize conversionsCollect critical event and prospect information for sharper marketing insights With our event marketing solutions, we give you a dedicated team of specialists and provide you with the tools to maximize results in all four critical stages of live event initiatives:
Case Study: Callbox Passes Diagnostic Test with Flying Colors Campaign Type Lead Generation Target Industries Laboratory and collection sites, Staffing and temporary agencies, Security agencies, Rehabilitation centers, Probation, Occupational health & Behavioral health Target Contacts C-suite, Quality Analyst, Portfolio Manager, COO, CIO, CTO, Physicians, Manager/Director or PICs The Client Incorporated in 2002, The Client is a National O.E.M. and distributor of in-vitro diagnostic products, selling 2 million drug tests annually and growing into one of the largest distributors of rapid on-site drug tests in the United States. The Challenge In line with its primary goal to provide high quality drug testing products with outstanding service at affordable prices, the company sought the assistance of a business solutions partner to be able to reach and capture a chunk of the market shared with competitors. Campaign Type Lead Generation Target Industries Target Contacts The Client The Challenge
Lead Generation Strategies for Video Software Products and Services As technology continues to advance, there are countless opportunities for aspiring entrepreneurs. This is great news if you’re the owner or marketer of a tech company, specifically the video software industry as it is the go-to marketing tool nowadays. But this also means that your potential customers have a lot of options and an ever wider range of options. They’re going to look carefully at all of the options available before reaching out for more information, and if you want them to choose yours, you need to have a strategy in place for attracting qualified leads. For companies working in video software, lead generation is an essential part of the marketing process. Offer Free Trials No one wants to buy a product without knowing it will work for them. Consider making a free demo the primary offer on a landing page, or offer it directly on your homepage. Working with Influencers Send out the product to key influencers before launching, along with links to landing pages. Send out Surveys
Weeding Out Junk Leads with Predictive Lead Scoring Guide Download our free ebook: If you’re having a hard time figuring out which among the thousands of leads in your pipeline should be passed to sales and which ones should be nurtured further, then predictive lead scoring may just be the right tool for the job. This eBook is a primer on predictive lead scoring. It walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Read this eBook to find out: What is lead scoring and why does it matter? To get your copy, simply sign up to receive the Callbox newsletter, The Savvy Marketer, and get even more insights and practical tips for B2B marketing!
[Case Study] Callbox Data Profiling: A Major Coup for Exhibition Leader Campaign 1 The first couple of Call-to-Invite projects aimed to gather attendees for Asia’s largest and most comprehensive business networking event for the Global ICT industry, which was participated in by international satellite communications and services companies in Asia, and professionals from Broadcast, Production, Post Production, Digital Media, Entertainment, Houses of Worships, System Integrators, Rental Houses, and Education. Attendees’ takeaways: The event was not launched for mere knowledge enrichment and ideas sharing purposes for the attendees, but a plenitude of beneficial platforms for ICT professionals were introduced like Big Data Analytics, Cloud, eGovernment, eServices, Security, Smartcard/RFID and Wearables. Also featured were the latest technologies in 3D Printing, IoT, M2M, Mobile Apps, OTT and more. Campaign 2 How Callbox streamlined the success The Lead Nurturing Tool was activated. DM Outreached. Campaign 3 Why Callbox?
Callbox Lead Generation Campaign Accelerated Market Success for SaaS Provider Location California (CA), USA Headquarters Campaign Type Lead Generation, Appointment Setting Target Industries Ecommerce companies / websites Target Contacts Business Owners, Ecommerce Managers, IT Manager, IT Director, Chief Financial Officer, Finance Manager The Client The Client is an innovative web-based, for-profit company in America that allows application integration among end-users. The Challenge Ecommerce was already in existence when the Client found its place in the industry. However, the multi-apps usage sprang issues like systems not syncing, strayed data and high cost of maintenance and developments to get several applications to work well together.