background preloader

LinkedIn: The Beginner's Guide

LinkedIn: The Beginner's Guide
Update: This post was updated October 2013 to reflect current statistics and tools. LinkedIn is considered the non-sexy, sleeping giant of social networks. It keeps a low profile, perhaps due to the professional nature of its users. Nonetheless, LinkedIn continues to exert a powerful influence on connected job seekers, brands, recruiters and industries. Founded by Reid Hoffman in 2002, LinkedIn has grown to 225 million members in over 200 countries, making it the world’s largest professional network on the Internet (by comparison, Twitter has more than 500 million registered users, and Facebook has surpassed one billion). That being said, we doubt you spend 20 minutes on LinkedIn per day, like Facebook’s power users do. SEE ALSO: The Beginner’s Guide to Facebook Have you used LinkedIn to find a job, network with professionals or research hot topics in your industry? 1. To ensure that your profile is 100% complete, LinkedIn recommends including the following information. 2. 3. 4. 5. 6. 7.

5 Tips for Optimizing Your LinkedIn Company Page Do you have a LinkedIn Company page? Have you employed the newly designed look and features? If you haven’t created a LinkedIn Company Page, now is the time to do so. The new layout makes it easier for people to find, follow and engage with your Company Page. Here are the new design updates and features that you can take advantage of on your Company Page. #1: Banner Images Bring your Page to life! Social Media Examiner's LinkedIn Company Page banner. The default landing tab for your Company Page is the Home tab. This is very similar to the Facebook Cover Image that you are able to utilize on your Facebook Business Page, although the image size is different. Use the banner space to illustrate and extend your unique branding and messaging. Note that you will not be able to place a clickable URL behind your primary banner image. Sprout Social's LinkedIn Company Page banner. Don’t be afraid to make your banner image eye-popping or attention-grabbing! #2: Career and Products Now Featured on Home Tab

LinkedIn Help Center - Verifying Authentication The 13 Sneakiest LinkedIn SEO Tips to Boost Your Profile’s Views Get Found on LinkedIn LinkedIn is really even more of a popularity contest than Twitter, but I’m the only one with enough sense to realize it. On a very basic level, if you don’t have any LinkedIn connections, you’re not going to be found. The vast majority of searches on the burgeoning social media network for professionals are done through a filter of personal connections. 1. Every LinkedIn profile can list as many as 3 links. 2. This one is almost a no-brainer, but far too many of us haven’t taken the time to fully complete our LinkedIn profiles. 3. We’re definitely not recommending you describe your last position as “Management,” when it was more administrative. Related Resources from B2C» Free Webcast: Blogging in the Age of Modern Marketers 4. Joining and participating in relevant groups won’t just expand your network, but it can improve your profile’s SEO. 5. 6. 7. The fundamental SEO benefits of claiming your vanity URL may be minimal, but it’s just good business. 8. 9. 10. 11.

Managing Account Settings loading connect library... <div class="noscript center"> Sorry, Javascript is required for the help center.<br /><meta http-equiv="refresh" content="5; url=/app/utils/log_error/et/0/ec/6/callback/http%3A%2F%2Fhelp.linkedin.com%2Fapp%2Fanswers%2Fdetail%2Fa_id%2F66%2Ffrom_auth%2Ftrue">You will automatically be forwarded to your destination in 5 seconds, or click <a href="/app/utils/log_error/et/0/ec/5/callback/http%3A%2F%2Fhelp.linkedin.com%2Fapp%2Fanswers%2Fdetail%2Fa_id%2F66%2Ffrom_auth%2Ftrue">here</a> to continue. </div> Powered By Oracle Skip Navigation Help Center <div class="alert error"><span class="icon" data-davinci="icon"></span><b>Javascript must be enabled to use the Help Center</b> We're sorry, but your current browser settings won't allow you to use the Help Center. Search Managing Account Settings Where do I change my account information and settings? Last Reviewed: 05/28/2013 Report Answer Inaccuracies Expand All Collapse All Here are some important topics for settings: Submitting...

5 Tips to Make Your LinkedIn Profile Irresistible Are you looking to make your LinkedIn profile more attractive to recruiters? 1. Keywords in your profile Search engine optimization is a key element of your LinkedIn profile. Refrain from using any adventurous overused terms like ninja, guru, maverick or superhero – as recruiters might not want to take you away from your crime fighting duties! 2. What’s your personal brand about? 3. Everyone loves a good story, what’s yours? 4. First impressions matter and your cover photo sends a strong message about who you are. 5.

Introducing a new look and feel for LinkedIn Groups Introducing LinkedIn University Pages A few years ago, my daughter and I took a road trip to visit schools before she made her final decision about college. I was hoping she’d stay in California, but it wasn’t looking good. She’d fallen in love with a university 2,500 miles away, and I had to admit it was the best choice if she wanted a great robotics program and an equally good music school. For the past few years, I’d watched my daughter and her friends struggle with these choices. For the most part, they were flying blind. Through my relationships at LinkedIn, I knew that hidden in millions of member profiles were powerful insights about the career outcomes of educations from universities around the world. So, to make a long story short: A few months later — on the same day in August — my daughter started at her new school 2,500 miles away, and I started my new role at LinkedIn focused on helping future generations find their paths. Check out this video with some tips for students:

Building LinkedIn University Pages Last week, LinkedIn launched a new product that will drastically change the way alumni and students will interact with the site: LinkedIn University Pages. This product was only possible due to LinkedIn's unique data and architecture. Over the past few years, we’ve been standardizing data for tens of thousands of schools worldwide. We combined this educational data with the career data and network graph of 238+ million members to build a powerful and compelling experience. In this post, I’ll survey the engineering that goes into a modern LinkedIn product like University Pages, including the storage systems, data processing pipeline, RESTful APIs, and UI and search technologies. Architecture Overview Here's an outline of the technologies behind University Pages: Data Layer When describing our education data model, we should first talk about our work standardizing LinkedIn’s school data. School relationships modeled as a graph University Pages are powered by many different data sources Gallery

New LinkedIn Pages for Higher Education sector LinkedIn, the network that aims to link professionals with potential employers just launched its University Pages. These new pages are meant to help prospective students find the college or university that fits those best. Connecting with those institutions, their alumni, current students or even prospective students are some of the features students will be able to use starting September 12. Additionally, LinkedIn has brought down student limit age from 18 to 14 in the US and Canada to help grow its base of professionals networking on its platform. Two hundreds colleges and universities got the beta University Page. Here is some of the information your college will be able to share on its University Page: Images: logo, cover photo, gallery (McGill’s off to a great start with a video!) Currently, if you have a company page for your college, you can share updates. Here is what students can currently see if your page is being created: What does it mean for your college?

Related: