For List Buyers: Fantastic Leads Databases and Where to Find Them Let’s start this article off by saying that a good marketing campaign has to be supported by a good list. Your social media, email and telemarketing engagements won’t help your bottom line unless you have an archive of active prospects to pursue. But while companies can always invest in building lists all on their own, it takes a lot more to generate contacts that respond instantly to your digital content and cold-calls. Obviously, the best way to make this happen is to have another company do the building for you. For sure, list-building is such a complex process. With that said, buying a leads list has to be the safest and most effective method for companies to implement. But even though list buying sounds like a more attractive and easier choice, it has its drawbacks, too. The quality of your leads list will not only determine the number of prospects you will be able to generate, it also functions to support your brand’s reputation. ESalesdata.com ZoomInfo.com Hoovers.com
Top 5 Sales Blind Spots in the IT and Software Industry “Is your sales process be considered an asset or a liability when it comes to closing deals? Most of the time, it’s easier to see the blind spots of others than our own. In sales, ignorance is a disadvantage. In order to become effective in sales, you must learn to recognize the things you don’t know in your sales process instead of focusing on your competitors and see the reality with an objective eye. According to Apttus and Adobe 2014 Sales Survey, many organizations are unaware that their processes are lengthening sales cycles and bleeding top – line revenue. When we say blind spots, we’re not only talking about Sales Reps. Here are some of the biggest blind spots of CEOs and Sales Managers in IT and Software Industry. #1: “We hire professional and experienced sales reps, so we can save money on training.” IT and Software industry have their own language. #2: “We have good relationship with our clients.” Good job! #3: “Salespeople are motivated by money.” Over or Under-Selling Solution…
IT Firm Uses Callbox to Divide and Conquer Market The Client The Client is a renowned IT consulting firm based in the US. It provides IT solutions used by well-known commercial organizations and government institutions to improve operational efficiency and reduce telecom costs. The Challenge The Client hired a North American telemarketing firm to promote its products. To make best use of its in-house resources, the Client saw the need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers. The Client The Client is a renowned IT consulting firm based in the US. The Challenge The Client hired a North American telemarketing firm to promote its products. To make best use of its in-house resources, the Client saw the need to refine its appointment setting process by segmenting its market and creating definitive profiles of its potential customers.
Sample Telemarketing Scripts for SOFTWARE Download our free ebook: Here’s what’s in store for you this September! Subscribe to our newsletter and get your Sample Telemarketing Script for FREE! Scripts are used as guide for telemarketers to deliver the right message to their prospects. Our sample scripts for the Software Industry are ready-to-use templates with sample call flow for different situations – from your first encounter with the Gatekeeper until your call is transferred to the right person within their organization. Scripts included are: Appointment Setting ScriptCall-to-Invite ScriptData Profiling Script Boost your sales team’s confidence when talking to your prospects using the rebuttals for some of the most common objections that you can will encounter during your call. Generate leads and close deals, fast! Sign up now and get the scripts delivered straight into your inbox. More perks to look forward to next month… Sample Email Templates:
Callbox’s Three-Step Tactic To Success for Marketing Consulting Specialist Industry Marketing and Advertising, Marketing Consulting Location Kuala Lumpur, Malaysia Headquarters Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Malaysia Target Contacts CIO, CTO, IT Director, IT Manager, IT Professionals The Client The Client is a Marketing Consulting Agency which was founded in Kuala Lumpur, Malaysia in 2002. The Challenge The Client’s successes in the past did not leave them overconfident and content with their achievements but rather drove them to set their sights higher with plans for expansion of their services in the Southeast Asia by providing service to multinational IT and software companies. B2B Leads : The Marketing Way: Pro Tip in Lead Scoring: Stop Doing it Wrong Any marketing campaign is effective as long as it generates the right kind of B2B sales leads. Quality is the underlying principle in a lead generation program. And better revenue generation is impossible if your sales pipeline is filled with disinterested leads, entailing a waste of time and money. Hence, an improved lead scoring system should always be considered. Howard Sewell, president of the Spear Marketing Group, has listed the common mistakes that hamper lead scoring effectiveness. No separate scores for behavioral and demographic values. Demographic scores are best thought of as how interested you are in a prospect. Score Inflation When you award points to a prospect for some specific behavior (e.g. visiting a Web page, attending a Webinar), that score shouldn’t last forever. Scoring email opens Email opens are a grossly unreliable measure of email effectiveness. Read the full article here.
Giant Software Solutions Provider Improves Lead Capture and Conversion with Callbox Industry Software (CAD, 3D and Product Lifecycle Management (PLM) software solutions) Campaign Type Lead Generation, Appointment Setting, Event Marketing, Call-to-Invite Target Location Singapore, Australia Target Industries Aerospace and Defense, Automotive and Transportation, Construction, Agriculture, Education, Healthcare Target Contacts CIOs, CTOs, IT Directors, IT Managers The Client The Client is a world-leading provider of 3D and Product Lifecycle Management (PLM) software solutions with more than 130,000 customers in 80 countries. The Challenge Prior to engaging Callbox, the Client hired a prominent direct marketing solutions provider to handle its lead generation program. Successful Partnership with IT Heavyweight Industry IT, Technology, Tech consulting Location Richardson, Texas, United States Headquarters Campaign Type Lead Generation, Appointment Setting Target Industries Any (Large corporations) Target Contacts CIO, CTO, IT Director, System Administrator, Infrastructure Manager The Client The Client is a progressive internet and information technology company whose aim is to provide customers with the best range of products at the most competitive price. The Challenge The Client needed research on companies that had either current or future plans of ERP implementation.
150+ Software/Tech Marketing Stats to Help You Plan for 2018 - Callboxinc.com Looking for solid stats to support your 2018 marketing plan? We’ve got you covered. Having ploughed through the mountain of software/tech marketing data available, we’ve compiled all the essential numbers in this free eBook. This eBook features over 150 data points hand-picked from more than 60 reputable whitepapers, slide-decks, industry reports, and other published materials. These stats cover recent trends, usage, strategies/tactics, benchmarks, budget/spending, and barriers/challenges tech marketers face. Plus, the eBook provides practical insights drawn from the numbers, taking each modern marketing component into account: Overall StrategyContent MarketingEmail MarketingSocial MediaOrganic and Paid Search Other Channels/Strategies Get the free eBook now and start beefing up your 2018 marketing plan.
The Best Way to Use Social Media in B2B Sales Lead Generation The most critical part of any B2B sales process is lead generation. Without lead generation, there are no sales, and when there are no sales, you will have to kiss your beloved business goodbye at one point or another. It’s necessary that you make use of all the means, especially social media, to keep generating leads. A common misconception that businesses have about social media is that it is primarily used solely for brand awareness. This couldn’t be farther from the truth. The fact of the matter is that social media might just be one of your strongest assets in garnering more B2B sales leads. What’s the Connection? Let’s get the basics straight first. Gone are the days where lead generation solely relied on sending out surveys, filling out forms on magazines or pamphlets. Utilizing social media is more than just keeping with the times. Maybe you haven’t used social media for your business yet, or maybe you are still starting to dabble into it. Research and Select Facebook Hold Contests
Weeding Out Junk Leads with Predictive Lead Scoring Guide Download our free ebook: If you’re having a hard time figuring out which among the thousands of leads in your pipeline should be passed to sales and which ones should be nurtured further, then predictive lead scoring may just be the right tool for the job. This eBook is a primer on predictive lead scoring. It walks you through some key questions and tips to help you get started on using a predictive lead scoring system for ranking and classifying leads. Read this eBook to find out: What is lead scoring and why does it matter? To get your copy, simply sign up to receive the Callbox newsletter, The Savvy Marketer, and get even more insights and practical tips for B2B marketing!