Campaign

The World's First Floating Vending Machine Campaign Lipton Ice Tea made a huge splash with their latest experiential campaign where they placed a vending machine on the ocean waves in Cape Town, South Africa on December 18th, 2012. Experiential Marketing agency, Stretch, helped Lipton Ice Tea promote their tagline, ‘Never Lose Your Cool’ in this fun experiential campaign by creating the first ever floating vending machine. Prior to the campaign, Lipton Ice Tea’s Facebook page released information about a cargo ship going down and vending machines bobbing up and down somewhere on SA’s coastline. Consumers were encouraged to guess locations of the next siting of these UFO’s (unidentified floating objects). If they guessed correctly, they stood the chance of winning some very cold hard cash.

TechCrunch 30 Beautiful and Creative Ad/Marketing Agency Websites Advertising and marketing agencies often position themselves as being specialists in creativity. So it’s just natural that their websites are often creative and beautiful. As clients expect these businesses to be creative (and a website is often one of the first things potential clients look at), ad agencies need to have effective and impressive websites. Below is a collection of 30 agency websites from all across the globe. Take a look at these websites for creative web design inspiration. Sponge Agency

Blog The idea of animals as authors is a fascinating one. And the concept of capturing their very own point of view of nature is interesting and original. “Animal Copyrights” is the result of combining them both to raise funds for endangered species, as well as to study nature in a different way. mad.co

advert-eyes The Sales Lion by Marcus Sheridan: Marketing, Small Business, Blogging, and Life Success Principles Delivered with Passion! Great interactive marketing and advertising since 2003 Headvertising The video was created for Toronto-based Strategy Agency of the Year Awards.In creating the video, Lowe Roche did its homework, conducting in-depth qualitative and quantitative research. They tapped into the PMB database of over 22,000 respondents and did a vertical lifestyle analysis of Canadians who identify themselves as ad industry professionals. In doing so, they uncovered some lesser-known facts about ad people, for example, did you know that ad people use the internet for adult entertainment 1.7 times more than the average Canadian? Maybe you didn’t know that ad people mute the sound in TV commercials 1.6 times more than the national average. A tad ironic don’t you think?

Online Creative Portfolios, Creative Jobs and Creative Spaces - The Dots Become a smarter digital marketer We Love Advertising El periódico The Guardian ha realizado un interesante experimento mezclando las portadas de algunos de los discos más famosos con fotografías cogidas de Google Street View. ¿El resultado? Os lo dejamos aquí abajo para que podáis valorarlo vosotros: (What’s the Story) Morning Glory? by Oasis, shot on Berwick Street in London’s Soho