How To Enable Facebook Timeline Right This Second

[Update 12/15/2011: Facebook Timeline is now available to all Facebook users. Learn more about the global Timeline rollout for web, as well as Timeline for iPhone, mobile web and Android. To enable Timeline for your profile, visit This morning Facebook announced Timeline, a crazy (and kind of creepy) omnibus look at everything that has ever happened in your Facebook lifespan. Facebook said that Timeline would be on the way for everyone sometime in the coming weeks… which is great and all, for everyone else. That’s okay. Fortunately, enabling Timeline a bit early isn’t too difficult — but it’s not at all straight forward, either. You see, Facebook is enabling Timeline early for open graph developers. A few things to note: – You probably don’t want to do this unless you’re actually a developer. 1. 2. 3. 4. 5. 6. Create a test action for your app, like “read” a “book”, or “eat” a “sandwich” 7. 8.

What Will Social, Local and Mobile Integration Really Look Like? And What Are We Calling It? Popular Today in Business: All Popular Articles SIGMA CEO Kenyon Blunt recently published his predictions for 2012 Marketing Trends. Included in those 10 trends was this idea of “SoLoMo” or “Mocial” Marketing: Social, Local and Mobile marketing all mashed up into one concept. The infographic provided by Silverpop provides some interesting nuggets about gaps in this form of integrated and true multichannel marketing. I have a feeling that those marketers who have successfully connected with customers and prospects through mobile opt-in, whether messaging or a custom app for the smart phone, may establish deep loyalty before their competitors even hit the ground running with mobile marketing. To that end, a combined 30 % of marketers surveyed by Silverpop planned to launch a mobile app in 2011 or 2012, and another 33% already had. Effective strategy and integration of social, local and mobile marketing will remain in focus for marketers in 2012.

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