Atlanta SEO Company Social media is extensively used by businesses to gain customer reach. Almost every feature of social media such as hash tags, mentions and many more are exploited in favor of business benefit. Similarly, stories feature of social media platforms is also beneficial in several aspects of product marketing. It enables direct interaction of businesses and customers at individual levels. Consequently, it even provides an opportunity for limited investment brands to flourish. This article throws a light upon various other plus points of social media stories. Connecting With Customers: Social media stories are basically short lived (for 24 hours) content, usually dispensed at top of followers feed. Cost Effective Marketing: The biggest plus point of social media stories is that it comes free. Transparency: Social media stories can be used to host videos or photographs of behind the scene working of a brand.
Atlanta SEO Services Though there has been a lot of conjecture about the most efficient means to promote a business online, the importance of video marketing can certainly not be overlooked. The massive online traffic received by YouTube everyday validates the proficiency of videos in communicating your brand message to a broader demographic group. It not only helps you spread the word about your business, but also attracts quality leads and a higher conversion rate. Discussed below are some of the ways in which video marketing yields immediate SEO results: Videos increase engagement It’s a fact that online users have a short attention span. Videos are more readily shared Owing to the precise and relevant content presented in a video, it has a higher potential for being shared across multiple platforms. Videos are easily ranked in search engines Search engines like Google, Bing and Yahoo index videos much faster than text based content. Videos are mobile friendly
SEO Services Atlanta Social media is an effective way for increasing brand equity and customer loyalty towards your brand. Instagram is one of the most popular social networking sites in the world which has grown to 800 million users as of September 2017. As a result, Instagram has become a host to various business sites, who leverage it for advertizing and spreading a word about their product or service to the potential clients. Instagram videos are a great marketing media, but the real challenge is to increase video views to optimize the effect. Use Appropriate Hashtags – A relevant Hashtag will steer the target audience to watch the video. An appropriately used hashtag for a video can do wonders. Run Instagram Video Ads – To increase the outreach, one must take advantage of Instagram’s paid advertising options. Use boomerangs, Instagram stories and other available options that can make you stand out from your competitors. Post On Peak Times – ‘Strike when the Iron is hot.’
Atlanta SEO Services Holiday season is a great opportunity for businesses to maximize their revenue. Effective marketing on web using SEO tools is all that is required. As per the reports, 57% of B2B marketers stated that SEO generates more leads as compared to any other marketing initiative. If you are missing out something, here we have listed certain last minute marketing tips for the holiday season. • Use Specific Keywords – The best way to boost your sales in to use specific keywords as they help you generate more ROI. Words like best, free, deal, gift, offer etc. are the most searched words during holiday season and should be effectively put to use in the content. • Add New Content – As per Demand Metric, a global marketing and advisory firm, content marketing is highly beneficial and costs 62% less than traditional marketing tactics. • Optimize The Speed – One thing that customers hate is a website that takes too much time to load.
SEO Company Atlanta The search engine optimization (SEO) industry is always evolving and businesses need to keep up with the current trends in order to stay a step ahead of the competition. The constant Google algorithm updates require altering your SEO and content strategy to maintain a consistent high ranking in the search engine result pages. Read on to know what you can expect for SEO in 2017: More Focus On User Interface Google has always favored websites that focus on improving user experience and it is expected to continue in 2017 as well. Prepare For Voice Search Google voice search is also impacting the way keywords are used for SEO. The Rise Of Accelerated Mobile Pages (AMP) Accelerated Mobile Pages (AMPs) project was launched by Google in February, 2016 which focuses on creating better and user-friendlier websites. Optimizing For Featured Answers And Rich Snippets A featured answer or rich snippet is the result displayed in a separate block at the top of the SERPs.
SEO Company Atlanta Need some information, address details, particulars of a business? It’s simple, Google It!! Technology and internet have successfully interpolated themselves in the business sector. Today business is not just about selling the product, it is more about improving the overall customer experience. As per the facts, 4 out of 5 people use search engines to find local information, so advertizing your business on the web has become indispensable. Small Business do not have a global approach, they operate locally. To make sure your business appears in the top 3 listings, your Google My Business page should be highly optimized. Importance of Optimized Google My Business Page - Better Visibility –An optimized Google My Business page improves online visibility by making your business appear in the top 3 listings when someone searches for it or other similar businesses on Google Search or Maps. We, at Centex Technologies, provide local SEO services to businesses across the globe.
SEO Company Atlanta With over 330 million monthly active users as on January 1, 2018, Twitter has opened up a plethora of new opportunities for businesses to market their products or services. People are increasingly tweeting and retweeting, so companies must take advantage of this new rage to market themselves and their products. Being a great platform for communication and interaction, twitter has much more to it. What Is The Right Strategy – Setup An Engaging Profile – The first and foremost step is to have the right blend of all elements to make your profile engaging and interesting. Some Other Tips – Use appropriate hashtags.Tweet valuable content.Keep posting regularly to stay in touch with your followers.Add images for shared links. We, at Centex Technologies, provide local SEO services to businesses across the globe.
SEO Company Atlanta To get better results from your SEO campaign, you must engage in effective content marketing. Guest blogging is one of the most common techniques being used by businesses to increase traffic on their websites. It basically works in two ways, either you create blog posts to appear on someone else’s website or vice versa. Guest blogging can be beneficial for your business in many ways, some of these have been discussed below: Website Remains Fresh: Adding guest blogs offers novelty to your day-to-day readers and adds something different for the new readers. Social Networking And Interaction: Sharing the guest posts on Facebook, Twitter and other websites can create huge impact on your posts as existing followers of the guest writer may start reading and liking your posts. Enhanced Credibility And Authority: A lot of internet users give importance to credibility of the marketer before visiting any website. Curated Traffic: Build Relationships:
Atlanta SEO Services Copy writing is an essential element of a business’s SEO strategy. It involves the correct use of keywords and key-phrases to drive more traffic, clicks and conversions to your website. However, it is important to make sure that the content is easy to understand and doesn’t sound repetitive. Let’s take a look at some of the major benefits of including SEO copywriting in your SEO strategy: Improves Your Ranking On Search Engines When it comes to search engine rankings, one must never settle for anything less than ‘Page One’. Helps You To Communicate With Your Target Audience Creating a website that is able to communicate with your target audience is as important as having an attractive website. Avoids Your Website From Getting Penalized Google and other search engines penalize websites for using duplicate content. Delivers Quality Content On Web To answer all queries of the customers, it becomes very important for businesses to deliver rich copywriting.
SEO Services Atlanta Marketing automation is a technology that is increasingly being used by businesses to streamline their marketing efforts. It aims at marketing the product or services of a company on different channels such as social media, email, websites etc. using specially designed softwares. The whole idea is to automate repetitive tasks in order to save time and effort of the marketing personnel. Albeit, marketing automation has changed the way businesses market their products or services around the world, but even now few companies are skeptical about automating their marketing processes. • Myth 1 – It Is Expensive For Small Businesses Some people consider marketing automation way too expensive. Automation can help you save your time and effort, thus enabling you to leverage better returns by investing your time on more productive activities. • Myth 2 – It Is Time Consuming & Difficult To Understand This is another myth about marketing automation that needs to be busted.
Atlanta SEO Services A lot of businesses overlook the importance of blogging in their SEO strategy. Spending time on researching interesting topics and keeping the blog updated may seem to be tedious. However, adding a blog to your business website is not only important for SEO, but also as an element to soft-sell your products and services. Listed below are some of the reasons why you should include a blog in your business website: Interaction With Potential Customers Though you may have perfectly optimized your web pages, a blog provides additional resource for the users to know more about your business. Adds Fresh Content To Website Search engine bots are constantly looking for fresh content to be indexed. More Positions In The SERPs Content is one of the most important aspects of SEO. Opportunities For Social Media Marketing It is a known fact that an active social media presence is essential for any business to be successful in its digital marketing efforts.
Atlanta SEO Voice search, that was initially used to navigate Google Maps, has now become a preferred tool to explore other options as well. Be it searching for a nearby restaurant, upcoming movie or a recipe, people are actively using voice search instead of typing the whole query. This method has transformed the way people search online, forcing organizations to reconsider their SEO strategies. Let’s discuss these impacts in detail: Longer Keyword Phrases The keyword phrases will get longer and become more conversational in nature. Emerging Trend Of Mobile Search As voice search is faster and easier than typing a query, its users are gradually increasing over the past few years. Location-Based Searches The role of location in voice search is very important as these searches are more location-specific. A simple yet an effective way to find out the impact of voice search on your business’s SEO is by using it yourself.
Atlanta SEO SEO i.e. Search Engine Optimization is a technique that helps a business website rank higher on various search engines such as Google, Yahoo, Bing etc. Well, this is the traditional definition of SEO that we are well versed with, but is it all? No! • Question – Does Content Influence Google Rankings? Answer – It is important to have high quality content in order to secure better google rankings. • Question – What Is The Difference Between Organic And Paid Results? Answer – Organic or Natural search is one that matches the user’s search query. • Question – Why Are Backlinks Important? Answer- They are highly instrumental in improving your website’s ranking. • Question – Is There A Penalty For Linking To Bad Websites? Answer – Yes, you might be penalized by Google for linking out with websites that are not related to your field of business or carry a bad reputation. • Question – Do Meta Descriptions Matter? • Question – Should I Hire A Professional To Help Me Out With SEO?